Seven tips to creating a social media listening strategy

https://www.linkedin.com/pulse/article/20141104142730-79555391-seven-tips-to-creating-a-social-media-listening-strategy

• Conduct a content audit. 
• Analyze how and where you are sharing your content. Decide where you need to adjust. 
• Determine your target audience and make sure you listen to them and pay attention to what they’re doing, too. 
• Monitor for conversations around your brand and industry with online tools and TweetDeck. 
  • Complaints:
  • Praise:
  • Inquiries:
  • Recommendations/referrals:
• Pay attention to breaking news and leverage your own content appropriately.
• Join and monitor forums where people are talking about your brand. Respond when appropriate.
• Don’t be a robot. Listen to your target audience and those who are similar to your brand. Engage with them.