Metrics to Improve Your Social Media Marketing
http://www.socialmediaexaminer.com/metrics-improve-social-media-marketing/
optimize for sharing, click-throughs, signups or even just visits.
arketing strategy is the editorial calendar,” explains Ben Harper in his article, How to Use Data to Improve Your Content Marketing Strategy
related articles in this blog:
https://blog.stcloudstate.edu/ims/2014/11/02/roi-of-social-media/