10 Metrics to Track for Social Media Success
By Aaron Agius November 8, 2016
http://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/
FB and Twitter:
#1: Track Follower Growth
#2: Identify Optimal Times for Engagement
#3: Track Likes and Reactions for Your Posts
#4: Monitor Mentions
#5: Delve Into Audience Demographics
#6: Determine Reach
#7: Review Replies and Comments for Your Posts
#8: Find Out What Content Is Being Shared
#9: Track Referral Traffic From Social Media
#10: Examine Click Rates
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more on social media and metrics in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+metrics