https://www.linkedin.com/pulse/article/20141104142730-79555391-seven-tips-to-creating-a-social-media-listening-strategy
- Conduct a content audit.
- Analyze how and where you are sharing your content. Decide where you need to adjust.
- Determine your target audience and make sure you listen to them and pay attention to what they’re doing, too.
- Monitor for conversations around your brand and industry with online tools and TweetDeck.
- Complaints:
- Praise:
- Inquiries:
- Recommendations/referrals:
- Pay attention to breaking news and leverage your own content appropriately.
- Join and monitor forums where people are talking about your brand. Respond when appropriate.
- Don’t be a robot. Listen to your target audience and those who are similar to your brand. Engage with them.