From Distant Admirers to Library Lovers–and beyond

http://www.pewinternet.org/files/2014/03/PIP-Library-Typology-Report.pdf

http://blog.mendeley.com/academic-life/from-distant-admirers-to-library-lovers/

p. 4
typology is a statistical analysis that clusters individuals into groups based on certain attributes; in this case, those are people’s usage of, views toward, and access to libraries.

Public library users and proponents are not a niche group: 30% of Americans ages 16 and older are highly engaged with public libraries, and an additional 39% fall into medium engagement categories.
 Americans’ library habits do not exist in a vacuum: Americans’ connection—or lack of connection—with public libraries is part of their broader information and social landscape. As a rule, people who have extensive economic, social, technological, and cultural resources are also more likely to use and value libraries as part of those networks. Many of those who are less engaged with public libraries tend to have lower levels of technology use, fewer ties to their neighbors, lower feelings of personal efficacy, and less engagement with other cultural activities.
 Life stage and special circumstances are linked to increased library use and higher engagement with information: Deeper connections with public libraries are often associated with key life moments such as having a child, seeking a job, being a student, and going through a situation in which research and data can help inform a decision. Similarly, quieter times of life, such as retirement, or less momentous periods,