Why Online Brandjackers Plague the Travel Industry

http://www.marketingweekly.com/web-strategy/why-online-brandjackers-plague-the-travel-industry/

The online hotel booking business is a ripe target for “brandjacking,” but this type of commandeering is of a different nature than we have seen in previous studies. More than 580 million visits from highly-qualified travelers are siphoned away from the hotel brands’ online bookings sites to those of channel and marketing partners – or competitors – who reach customers first through paid search advertising and other online marketing tactics.