IT #2: 5 ways your college website turns away students (continued)
According to the KDG report, prospective students are not only used to reading short bits of information thanks to social media, but many incoming freshman read at a 7th grade level.
“This means your college website must be at the 7th grade level, especially the sections used to attract prospects and to guide them through the application process. No, we’re not kidding,
1. Reading like the New York Times.
2. Requiring Form Fills.
prospective students are often fatigued by long forms that they must complete in order to get the information they need and will quickly leave the website. “Not only will a live chat feature save students time, it can also save your admissions office time answering questions from prospects and applicants
3. Not Understanding What’s Important.
a delicate balance between static and antiquated, and being too interactive. “Don’t get so caught up in the design that there’s a disconnect between what your institution is and marketing gimmicks. You also don’t want super technical, information-filled pages.”
4. Using Fake Images.
images of students posed for the camera won’t do, either. They want to see students, like them, doing the things students do on campus—with exceptions, of course…Candid images, combined with some documentary-style photos from important events on campus, will go a long way toward creating a website that invites visitors to look deeper.
looked at sites like Airbnb.
5. Using Clichéd Statements about Passé Issues
They may read at a 7th grade level, but that doesn’t mean they can’t recognize a cliché.
boasting about unique accomplishments with current relevance for students in a down-to-earth way, such as mentioning a good acceptance rate or a special program for those with learning disabilities. Positive statistics about campus crime rates, successful career counseling efforts or facts about innovative STEM programs are also good talking points.
For more information on the KDG report and blog synopsis, click here.
more on university web pages in this IMS blog
more on presentations in this IMS blog
Posted in LinkedIn by Jonathan Moser
Check Out Thayer Academy’s new site: from Camps and Campus Maps to Infographics, History, and even some Digital Storytelling:
Camp Thayer: https://lnkd.in/e6CVMmk
Campus Map: https://lnkd.in/eu9aUGm
History of Thayer: https://lnkd.in/eSzgEbr
Facts & Figures: https://lnkd.in/eH_F6za
Website Optimization: What Does It All Mean?
posted by Robyn Anderson on February 02, 2016 in Converge Blog
“SEO” has been explained many different ways. The acronym stands for search engine optimization. To have a search-engine-optimized website, your content must be organized in a way that’s easy for search engines to understand. Following best practices for SEO will allow your site to be properly indexed and will result in a higher organic ranking.
Thematic SEO allows us to categorize content by context. One of our favorite examples is Life of Pi. If you search “movie about a tiger on a boat,” Life of Pi appears in the search engine. Semantic SEO allows us to structure content throughout a site so search engines can understand the purpose of each page rather than just reading keywords.
Here is a link to an image optimization article from the experts at Google.
It’s important to make sure your website makes sense from a navigation and content perspective.
Student’s relationship with technology is complex. They recognize its value but still need guidance when it comes to better using it for academics.
|Educause’s ECAR Study, 2013
|IMS faculty would be happy to meet with you or your group at your convenience.
Please request using this Google Form: http://scsu.mn/1OjBMf9 or
by email: firstname.lastname@example.org | email@example.com
How you can reach us:
Services we provide:
- Instruct and collaborate with faculty, staff and students on specific computer, Cloud and mobile applications
- Assist faculty in course design and instruction to incorporate SCSU’s resources
- Join faculty in the classroom instructional design to assist students with learning technology application for the class
- Consult with faculty on instructional design issues, particularly those that use the World Wide Web, multimedia techniques and interactivity
- Collaborate with faculty, staff and students on technology-related projects
- Work with campus units in technology planning and acquisition
- Respond to faculty, staff and students requests and technology developments
Adobe Flash just took another step towards death, thanks to Google
Google officially killed Flash advertising in its browser. As of September 1, any advertising that uses the technology requires the user to click it to play — it’ll otherwise remain frozen.
A new setting, enabled by default in Chrome automatically optimizes plugins to save battery power and CPU cycles and specifically targeting autoplaying advertising.
if you’re looking for a more affordable and easier to use Web development system than Dreamweaver, I may have just the thing for you: Xara Web Designer 9.
Other IMS blog entries on Web development:
Here how to embed a Google form on your site without using the ugly “Google embed” code. This works great for both polls or signup boxes right in a blog post. Yay, let’s beautify the Internet! Here’s how:
1. Create your Google Form
From your Google Drive account, click Create >> Form. Add all the fields and items that you need in your form.
2. Click “View live form”
Clicking that button will take you to a page that previews what your form looks like. The url will look something like this: https://docs.google.com/forms/d/234234k3lj4k3j4kl23j43kl/viewform
3. Right-click anywhere and select “View Page Source”
4. In the code, find the “form action” URL, which end on “formResponse.”
it will look (start and end) like this:
URL google formResponse
5. Copy that URL and paste in the code of your Web page
Beginning several versions ago and continuing through the current version of Dreamweaver, the program dispensed with the old method of applying these sorts of character formatting (which was to use the HTML <font> tag) in favor of using CSS styles. This change happened mostly behind the scenes in Code view, so if you have been using Dreamweaver for quite some time, you may not have even noticed the change. Beginning with Dreamweaver CS4, the program enforces the use of CSS for text styling by requiring you to participate in defining CSS rules for changing fonts, font sizes, and font colors.
My Note: I disagree with the statement in bold above. The difference in terms of text formatting between CS5 and CC reminds me painfully that decisive moment when iMovie changed from its simple layout to the FinalCut Pro layout. I clearly understand the reason why: the software is much more powerful, but the learning curve is also much steeper and does not allow novices (students) to be introduced to web development using Dreamweaver. Surely DW cannot satisfy all its customers, but the move is about to turn off the newbies.
The reason for the change to CSS is important. Pages styled with CSS are much more flexible than pages that use HTML <font> tags, and they can be maintained more easily. For example, when a site is redesigned, every page that uses <font> tags must be individually changed to match the new design. If you have hundreds or thousands of pages in your site, that’s a lot of work. Sites that use CSS to style text only need to change the style sheet document, and the changes automatically ripple through the whole site.
Using Adobe Edge web fonts
Previewing Files and Modifying Existing CSS Layouts Using Adobe Dreamweaver CC