Posts Tagged ‘custom URL’

23
Aug
2016

social media and URL shortener

categories: social media

How to Improve Social Media Posts With Custom URL Shorteners

By August 23, 2016

http://www.socialmediaexaminer.com/how-to-improve-social-media-posts-with-custom-url-shorteners/

A Bitly study found that branded domain names can increase click-through rates (CTRs) by up to 34% on Twitter.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.

#1: Publish Reader-friendly Links
#2: Boost Word-of-Mouth Shares
#3: Make Your Content Easy to Find
#4: Build Brand Name Recognition
#5: Increase Trust With Your Audience
20
Oct
2014

Google+

categories: Google +, social media

How to Use Google+ Profiles and Pages for Better Visibility

http://www.socialmediaexaminer.com/google-plus-profiles-pages-for-better-visibility/

G+

#1: Claim a Custom URL

#2: Optimize for Search

#3: Leverage Personal Audiences

Don’t be afraid to use your personal Google+ profile for business. When leveraged well, it’s a powerful tool!

With your Google+ page and profile optimized, you’re well-positioned to consistentlybuild and engage your audiences over time. Actively participating and sharing content on Google+ is key to long-term success, so make sure your posts stand out from the crowd by maximizing engagement.