higher ed static market
Higher Ed, From Static to Dynamic
https://www.insidehighered.com/digital-learning/blogs/online-trending-now/higher-ed-static-dynamic
Other than gross number analysis, many colleges previously did not take a deep dive into demographics of students every semester to detect and adapt to subtle changes in other than the broadest terms. This is especially the case for comparison to competitors that are not degree-granting, such as code academies, Google, Amazon, LinkedIn and others. Curriculum and degree/certificate offerings had not been reviewed every semester to determine how directly they serve the dual customer base of employers and students.
the National Student Clearinghouse Research Center show that the number of undergraduate students will likely drop 3.2 percent in the current academic year. All this after losing 3.4 percent last year. Over all, accounting for 6.6 percent fewer undergraduates than prior to the COVID pandemic, online institutions saw a similar dip of 5.5 percent. However, those online institutions are faring better, after seeing an increase of 8.6 percent enrollment in the fall 2020 semester. With the recent dip in enrollment, it is clear young adults increasingly are choosing work over college.
fewer than half of all high schoolers want to go to a four-year college
Not only are the numbers of male students enrolled on the decline, but the numbers of male dropouts exceed those of female students. (my note: this issue has been raised by me several times in the last decade, without any response whatsoever).