https://www.axios.com/social-media-companies-look-same-tiktok-stories-snapchat-spotlight-2dd1da51-cf45-4f6b-a0ab-0db79f6b7793.html

Tech platforms used to focus on ways to create wildly different products to attract audiences. Today, they all have similar features, and instead differentiate themselves with their philosophies, values and use cases.

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more on SM in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media