Social Media: Semantic Markup to Improve Search Results. Rich Snippets
How to Use Semantic Markup to Improve Your Search Results
http://www.socialmediaexaminer.com/semantic-markup/
the basics and benefits of semantic markup and how it can make your content stand out in search.
Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.
Search engines index your content faster.
With semantic markup, search engines immediately know what your content is and can index it faster and more accurately.
rich snippets are extra images or information (e.g., how many Google+ circles you’re in) that show up in search results and provide additional information about you or your content.
Don’t mark up data that’s hidden or otherwise not visible on a page.
Figuring Out Which Markups to Use
There are two main sites that will help you figure out which markup types fit with your blog: Schema.org and Google Webmaster Tools.
#1: Authorship Markup
Authorship markup is one of the most important markup types you should use. It gives you the authorship rich snippet, which shows your picture and your name in the search results.