A PARADIGM SHIFT IN THE 21ST CENTURY ACADEMIC LIBRARIES AND LIBRARIANS: PROSPECTUS AND OPPORTUNITIES
How InforMedia Services fits in this new structure of LRS
The old concept of book-oriented librarianship has long been taken over by user-centred librarianship (p. 133)
Academic libraries are therefore, to support the three main institutional activities teaching, learning and research of their academic community staff, students and researchers.
- liaisons (IMS did do it, can do it)
- 24/7 online and virtual reference services (IMS did do it, can do it)
- To support education (IMS did do it, can do it)
Open and Distance Learning (ODL), learning management systems, M-Learning, online education venture, virtual campus and Flipped Classrooms (p. 136). IMS (as I repeat for years now), must be in charge of the online education, and under its umbrella, D2L and other technologies must be put, not the other way around.
Social Media (p. 137). IMS must be ahead of LRS, who needs to be ahead of the compus in social media.
If we support the second school of thought (p. 138) and the premise : “Google can bring you back 100,000 answers, a librarian can bring you back the right one” (Gaiman, n.d.),” IMS must join LRS, namely changing with the academic librarians from an old-fashioned book worm (librarians) or PowerPoint “expert” (specific IMS member right now0 to digital experts. Which means that D2L MUST BE gradually abandoned as the foremost if not only responsibility of IMS and IMS and its members must move into social media, web design and development and interactivity (versus multimedia only)