Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/

Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.

Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:

• Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.

• Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.

• Create clear guidelines and rules.

More on LinkedIn in this blog:
https://blog.stcloudstate.edu/ims/?s=linkedin