WhatsApp now lets you post ephemeral messages that disappear after 7 days

Ephemerality has been one of the most radical and sticky features in messaging in years — it has now been around for close to a decade. And it has arguably been the defining feature for one of the runaway, viral hits of the genre, Snapchat — so much so that clones of the feature have popped up in a number of other apps, from those focused first and foremost on privacy like Signal and Telegram, through to those that are aimed at more casual consumer audiences, like WhatsApp today.

And there could be signs that Facebook is may be looking to roll this out in other apps in its stable, too. Earlier this year it tested disappearing messages in Instagram, which now works officially.

As with the storage changes, the new disappearing feature will not be switched on for users by default: you have to proactively change the settings.

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more on Whatsapp in this IMS blog
https://blog.stcloudstate.edu/ims?s=whatsapp