Mayer’s 12 Principles of Multimedia

How to Use Mayer’s 12 Principles of Multimedia Learning [Examples Included]

1. The Coherence Principle

2. The Signaling Principle

3. The Redundancy Principle
humans learn best with narration and graphics, as opposed to narration, graphics, and text.

4. The Spatial Contiguity Principle
learn best when relevant text and visuals are physically close together

5. The Temporal Contiguity Principle
learn best when corresponding words and visuals are presented together, instead of in consecutive order.

6. The Segmenting Principle
learn best when information is presented in segments, rather than one long continuous stream.

7. The Pre-Training Principle
learn more efficiently if they already know some of the basics.

8. The Modality Principle
learn best from visuals and spoken words than from visuals and printed words.

9. The Multimedia Principle
learn best from words and pictures than just words alone.

10. The Personalization Principle
 learn best from a more informal, conversational voice than an overly formal voice.

11. The Voice Principle
learn best from a human voice than a computer voice.

12. The Image Principle
humans do not necessarily learn better from a talking head video.

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more on ID in this IMS blog
https://blog.stcloudstate.edu/ims?s=instructional+design