Story is a big deal – even in the digital age
Digital storytelling—baby steps. Communicating through the digital medium, ie, through websites, social media, mobile apps, is a fairly new venture. It’s only been around for 15-20 years at the most (since the dawn of the Internet). So all things considered, we are still in the early stages of exploring and understanding how to communicate effectively in the digital medium.
More on digital and traditional storytelling in this blog: