RSS Feed 2.0: The Crux of a Social Media Strategy

This article explains how the University of Nebraska Kearney Calvin T. Ryan Library improved their social media strategy by using an RSS 2.0 feed to update and sync social media tools and create a slideshow on the library’s home page. An example of how to code a well-formed RSS 2.0 feed with XML is given, in addition to PHP, HTML, and JQuery utilized to automate the library home page slideshow.

My note: such use of social media + blog was exactly what I have been proposing to the SCSU library for several years to no avail.

In order to sync content, and coordinate those channels, libraries can turn to enterprise solutions, such as Gremln, Salesforce Marketing Cloud, or Hootsuite; however, a simpler approach is to utilize an RSS (Really Simply Syndication or Rich Site Summary) feed to disseminate content to various social media channels.

using a WordPress blog for news and events in the library that grew to include items of potential interest to the campus community connected to the library. Categories were created to describe posts in more detail, structure content and link related posts, such as “Library Info” or “E-resources”.

see also: https://blog.stcloudstate.edu/ims/2016/03/22/university-web-page/