social media measurement matrix

http://www.affectstrategies.com/files/AFT_SocialMediaSuccess_Measurement.pdf

social media measurement: a step by step approach

https://www.prinz.org.nz/Attachment?Action=Download&Attachment_id=1023

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

https://blog.kissmetrics.com/essential-social-media-metrics/

1. volume
2. reach
3. engagement
4. influence
5. share of voice