17
Mar
2017

social media for anthropology

categories: Digital literacy, information literacy, Millennials, social media

ANTH 101 with Kelly Branam Macauley

Plamen Miltenoff: http://web.stcloudstate.edu/pmiltenoff/faculty/
relevant classes I teach and might be of interest for you:
http://web.stcloudstate.edu/pmiltenoff/lib290/. if you want to survey the class, here is the FB group page: https://www.facebook.com/groups/LIB290/
and
http://web.stcloudstate.edu/pmiltenoff/lib490/

short link to this presentation: http://bit.ly/lib4anth

Please pull out your smartphones, go to your Internet browser and and type: kahoot.it or click on the link: https://play.kahoot.it/

what is social media from anthropological point of view?

The medium is the messengers. (2016, March 5). The Economist. Retrieved from http://www.economist.com/news/science-and-technology/21693905-global-study-reveals-how-people-fit-social-media-their-lives-medium

a study, the “Why We Post” project, has just been published by nine anthropologists, led by Daniel Miller of University College, London. worked independently for 15 months at locations in Brazil, Britain, Chile, China (one rural and one industrial site), India, Italy, Trinidad and Tobago, and Turkey.

In rural China and Turkey social media were viewed as a distraction from education. But in industrial China and Brazil they were seen to be an educational resource. Such a divide was evident in India, too. There, high-income families regarded them with suspicion but low-income families advocated them as a supplementary source of schooling. In Britain, meanwhile, they were valued not directly as a means of education, but as a way for pupils, parents and teachers to communicate.

How would you answer if addressed by this study? How do you see social media? Do you see it differently then before?

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Jordan, K. (2017, January 13). When Social Media Are the News | Anthropology-News [American Anthropological Association]. Retrieved from http://www.anthropology-news.org/index.php/2017/01/13/when-social-media-are-the-news/
On a recent visit in 2015, I found the social media landscape dramatically changed, again. Facebook began actively steering reading practices through changes in 2013 to the News Feed algorithm, which determines content in the site’s central feature. That year, Facebook announced an effort to prioritize “high quality content,” defined as timely, relevant, and trustworthy—and not clickbait, memes, or other viral links. This policy, along with changing practices in sharing news content generally, meant that current events can unfold on and through social media.
how much of your news do you acquire through social media? do you trust the information you acquire through social media? #FakeNews – have explored this hashtag? What is your take on fake news? 

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Fournier, S., Quelch, J., & Rietveld, B. (2016, August 17). To Get More Out of Social Media, Think Like an Anthropologist. Retrieved March 17, 2017, from https://hbr.org/2016/08/to-get-more-out-of-social-media-think-like-an-anthropologist 
meaning management :
Anthropologists and the culturally sensitive analysts take complex bits of data and develop a higher-order sense of them. Information and meaning work at cross purposes. In managing meaning, context is everything while in managing information context is error and noise. When we give our social listening projects to information specialists, we lose an appreciation of context and with it the ability to extract the meanings that provide insight for our companies and brands.
Meaning management also involves a deeper appreciation of social listening as a component of a broader meaning-making system, rather than as, simply, a data source to be exploited.
How do you perceive meaning management? Do you see yourself being a professional with the ability to collect, analyze and interpret such data for your company?
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Kraemer, J. (n.d.). Comparing Worlds through Social Media | Platypus. Retrieved from http://blog.castac.org/2016/04/whywepost/
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