Nidhi Singh August 24, 2018

In dynamic markets, a high percentage of users are engaging voice functions daily to complete a variety of tasks, particularly in India (51 per cent) and China (42 per cent). These users were engaging in voice to complete tasks like playing music, finding directions, setting timers, scribing messages, making calls, even ordering pizza. For these markets, the initial trial has proven so useful that people are testing voice applications across many different functions and devices.

Alternately, in conservative growth markets like Singapore, Japan and Australia it seems the journey to daily adoption is taking longer, with the majority of current users activating voice two to four times per week.