Mobile Video Advertising

Mobile Video Advertising Still The Hot Ticket

http://www.mediapost.com/publications/article/236980/mobile-video-advertising-still-the-hot-ticket.html

Traffic Share (Mobile Phone Operating System)
Operating System Share of Traffic Share of Revenue
Android

57.64%

41.77%

iOS

30.2

51.20

Other

6.37

5.91

Symbian

4.37

0.47

BlackBerry

1.20

0.49

Windows

0.22

0.12

Source: Opera Mediaworks, October 2014

Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%

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