31
Jan
2017

social media millennials

categories: Facebook, Instagram, social media, Twitter, YouTube

Reaching Millennials With Social Media: New Research

By January 31, 2017 http://www.socialmediaexaminer.com/reaching-millennials-with-social-media-new-research

#1: Millennials Are Digital Shoppers

#2: New Platform Features Spur Millennial Adoption

Facebook –  An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.

Instagram –
instagram users

Twitter – twitter users

Snapchat – snapchat users

#3: Millennials Prefer Indirect Sales Messages

youtube adds users

These days, the preferred formats are content marketing and influencer marketing.

the old “sell without selling” idea.

In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.

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more on social media in this blog:
https://blog.stcloudstate.edu/ims?s=social+media

more on Millennials in this blog
https://blog.stcloudstate.edu/ims?s=millennials

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