Mobile Video Advertising
Mobile Video Advertising Still The Hot Ticket
| Traffic Share (Mobile Phone Operating System) | ||
| Operating System | Share of Traffic | Share of Revenue |
| Android |
57.64% |
41.77% |
| iOS |
30.2 |
51.20 |
| Other |
6.37 |
5.91 |
| Symbian |
4.37 |
0.47 |
| BlackBerry |
1.20 |
0.49 |
| Windows |
0.22 |
0.12 |
| Source: Opera Mediaworks, October 2014 | ||
Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%