Twitter is updating its top search results so that tweets will be ranked based on relevance instead of by time, bringing those search results in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims there has been more engagement in search results and tweets, with more time spent using the service.
In February, Twitter announced that it was shaking up the user timeline for everyone. Previously, it had offered the algorithmic change as an opt-in program, but it became mandatory a month later. The effort was intended to make the service more appealing to new and casual users,
Twitter’s search was broken into various categories, such as most popular or the latest (a live stream), and segmented by people, photos, videos, and more. Now it appears that there’s one more signal being used to algorithmically control how at least the top tweets are shown to you.
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more about Twitter in this IMS blog