social media analytics
categories: Digital literacy, social media
social media measurement matrix
http://www.affectstrategies.com/files/AFT_SocialMediaSuccess_Measurement.pdf
social media measurement: a step by step approach
https://www.prinz.org.nz/Attachment?Action=Download&Attachment_id=1023
5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now
https://blog.kissmetrics.com/essential-social-media-metrics/
- volume
- reach
- engagement
- influence
- share of voice
Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics
https://blog.bufferapp.com/definitive-guide-social-media-metrics-stats
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more on social media analytics in this blog: