Feb
2016
survey for mobiles
https://smaudience.surveymonkey.com/webinar-google-mobile-surveys.html
—
Join Mario Callegaro, Senior Survey Research Scientist at Google UK, and one of own survey research scientists, Sarah Cho, on February 24 at 10 am PT / 1 pm ET for our webinar, Market research surveys gone mobile: Optimizing for better results.
Mario Callegaro
Senior Survey Research Scientist
Quantitative Marketing Team, Google UK
Sarah Cho
Survey Research Scientist
SurveyMonkey
.My notes from the Webinar.
Surveys uncover the WHY. Big Data,
why mobile matters. tablet and smart phone penetration: around 60-80% in Europe. According to Pew In the US, 68% smartphone and 45% tablet
faster reaction but longer questionnaire completion time on smartphones = device effects
survey design device vs. survey take device – mismatch. When there is a mismatch, questions are asked.
5 strategies to handle mobile phone respondents: 1. do nothing
surveym0nkey: do all surveys have to be mobile optimized? no, so make sure you think about the context in which you are sending out
2. discourage the use of mobile phones for answering 3. optimize the web questionnaire for mobile browsers 4. mobile app
design considerations for multiple devices surveys. two “actors”: survey designer and survey platform
confounds when interpreting findings across devices: use homogeneous population (e.g students)
difference between mouse vs fingers as input devices
what about tablets: as long as flash is not used, tablet is very much the same as laptop/desktop. phablets (iPhone growth of the screen)
mobile survey design tips (Sarah)
multiple choice: ok to use, but keep wording short, format response vertically instead of horizontally.
open-ended q type: hard to type (but no word on voice recognition???)
logo
multimedia: images, clarity, video, avoid (bandwidth constrains), use Youtube, so every device can play it, versus Flash, Java Script etc
testing and length: as usual
URL: as short as possible. consider QR code
dainik astrology
December 6, 2022 at 6:11 am (2 years ago)Its a great pleasure reading your post.Its full of information
astrology consultancy
Pt Subhash Shastri
December 6, 2022 at 8:00 am (2 years ago)I check your blog again and again. Best of luck for your new article.
Spiritual Love Problem
Pt Ram Gopal Shastri
December 6, 2022 at 9:41 am (2 years ago)Thanks for blog! It is very useful or well understand and don’t give up and Keep working this type amazing Blog.
Inter Caste Love after Marriage
Company Suggestion
December 6, 2022 at 10:16 am (2 years ago)Good post! Keep up the good writing.
Nidhi Company Registration
Pawan Sharma
December 6, 2022 at 11:26 am (2 years ago)Your site has a wide collection of fantastic blogs that helps a lot.
Love Marriage Solution Astrologer Pandit Ji
Bengali Tantrik Acharya Ji
December 6, 2022 at 12:04 pm (2 years ago)I check your blog again and again. Best of luck for your new article.
Vashikaran mantra for love bengali baba ji
Rk Shastri
December 6, 2022 at 12:46 pm (2 years ago)This is the one of the most important information for me. And I am feeling glad reading your article. The article is really excellent J
Acquire online Astrology Predictions in India
Jk Shastri
December 6, 2022 at 1:24 pm (2 years ago)I am really really impressed with your writing skills as well as with the layout on your blog.
Vashikaran Specialist Baba ji