For Microsoft, this is a crucial victory: IBM has pre-existing relationships with many of the world’s largest businesses.
Microsoft also today announced a reseller arrangement with Booz Allen Hamilton, a reseller of software and hardware that specializes in serving government agencies and the defense industry.
The first custom Surface solutions developed by IBM will focus on providing apps for financial services and packaged consumer goods, he says.
From IBM’s perspective, this is just another way for them to sit in the middle and provide the lucrative consulting, reselling and development work that they do best, for a range of devices that are proving very popular in both work and business.