NFTs deeds for real estate
categories: VR
Posts Tagged ‘immersive business’
Geofenced AR Network
Partnership Between ARIA and Brookfield Properties Creates Geofenced AR Network. (2021, November 7). PSFK. https://www.psfk.com/2021/11/partnership-between-aria-and-brookfield-properties-creates-geofenced-ar-network.html
ad inventory space within shopping centers across the country
ARIA Network, 360° AR platform
Augmented reality experiences and ambient digital overlays are becoming increasingly more central to the retail industry’s future hopes, as well as the next-generation consumer journey. Companies like Google, Pinterest and Snap are focusing on the technology and producing immersive marketing solutions and features for consumers and brands around AR offerings.
digital adventures
AR shopping
categories: AR
Snap buys another company to make AR shopping a reality
Vertebrae helps brands turn their goods into 3D assets
https://www.theverge.com/2021/7/19/22583827/snap-vertebrae-snapchat-ar-shopping-startup-3d-assets.
The parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions of their goods.
Early tests of AR shopping experiences, such as a recent collaboration with Gucci to let people virtually try on a pair of limited-edition sneakers, have shown Snap that people are more likely to buy something after they interact with it in 3D.
Snap declined to say how much it paid for Vertebrae, but the deal was likely small relative to its $500 million acquisition of WaveOptics, which makes the AR displays in its Spectacles smart glasses. Vertebrae raised about $10 million in venture funding to date. It lists Toyota, Adidas, CB2, and other well-known brands as clients on its website. It also worked with Facebook — Snap’s biggest competitor — on AR shopping tech in 2019.
And looking beyond smartphones, AR shopping is more compelling in a future world when more people are potentially wearing smart glasses with displays in them, such as Snap’s latest Spectacles.
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more on AR in this IMS blog
https://blog.stcloudstate.edu/ims?s=augmented+reality
New Elements of Digital Transformation
categories: AR
The New Elements of Digital Transformation
2014, “The Nine Elements of Digital Transformation”
It requires that companies become what we call digital masters. Digital masters cultivate two capabilities: digital capability, which enables them to use innovative technologies to improve elements of the business, and leadership capability, which enables them to envision and drive organizational change in systematic and profitable ways. Together, these two capabilities allow a company to transform digital technology into business advantage.
We found that the elements of leadership capability have endured, but new elements of digital capability have come to the fore.
While strong leadership capability is even more essential than ever, its core elements — vision, engagement, and governance — are not fundamentally changed, though they are informed by recent innovations. The elements of digital capability, on the other hand, have been more profoundly altered by the rapid technological advances of recent years.
Experience design: Customer experience has become the ultimate battleground for many companies and brands.
Customer intelligence: Integrating customer data across silos and understanding customer behavior
Emotional engagement: Emotional connections with customers are as essential as technology in creating compelling customer experiences.
As ever, well-managed operations are essential to converting revenue into profit, but now we’re seeing a shift in the focus of digital transformation in this arena.
Core process automation: Amazon’s distribution centers deliver inventory to workers rather than sending workers to collect inventory. Rio Tinto, an Australian mining company, uses autonomous trucks, trains, and drilling machinery so that it can shift workers to less dangerous tasks, leading to higher productivity and better safety.
Connected and dynamic operations: Thanks to the growing availability of cheap sensors, cloud infrastructure, and machine learning, concepts such as Industry 4.0, digital threads, and digital twins have become a reality. Digital threads connecting machines, models, and processes provide a single source of truth to manage, optimize, and enhance processes from requirements definition through maintenance.
Data-driven decision-making: from backward-looking reports to real-time data. Now, connected devices, new machine learning algorithms, smarter experimentation, and plentiful data enable more-informed decisions.
Transforming Employee Experience
Augmentation: Warnings that robots will replace humans have given way to a more nuanced and productive discussion.
Workers in Huntington Ingalls Industries’ shipyard use augmented reality to help build giant complex vessels such as aircraft carriers and submarines. They can “see” where to route wires or pipes or what is behind a wall before they start drilling into it.
Future-readying: providing employees with the skills they need to keep up with the pace of change. In the past few years, this has given rise to new models of managing learning and development in organizations, led by a new kind of chief learning officer, whom we call the transformer CLO
Flexforcing: To respond to fast-paced digital opportunities and threats, companies also need to build agility into their talent sourcing systems. As automation and AI applications take over tasks once performed by humans, some companies are multiskilling employees to make the organization more agile.
Transforming Business Models
three elements supporting business model transformation: digital enhancements, information-based service extensions, and multisided platforms.
VR in business school
Temple’s business school sees virtual reality as future of online learning
https://www.inquirer.com/business/remote-learning-vr-mba-20210423.html
a finance professor at Temple University and academic director of its online MBA, has tested that belief since March 2020, when he launched the class Fintech, Blockchain and Digital Disruption in a virtual reality, or VR, program.
It took 18 months to research the technology and build the course at a cost upward of $100,000. The finished product was completed with the help of Glimpse Group, a New York-based virtual reality and augmented reality company.
“When I teach classes on Zoom, there’s a disconnect,” Ozkan said. “When we asked students last year to compare their VR experience to Zoom, almost all of them said [VR] is better or much better. Which is why we decided to offer it again this year.”
When the 18 students enrolled in the seven-week accelerated course this semester put on their VR headsets, they entered one of two lecture halls modeled after actual rooms on the Temple campus. Students customize their avatars before the semester.
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more on immersive in this IMS blog
https://blog.stcloudstate.edu/ims?s=immersive
MeetinVR
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https://blog.stcloudstate.edu/ims/2021/03/04/asvr-mesh/