Website Optimization: What Does It All Mean?

posted by Robyn Anderson on February 02, 2016 in Converge Blog

http://convergeconsulting.org/blog/2016/02/website-optimization-what-does-it-all-mean/

“SEO” has been explained many different ways. The acronym stands for search engine optimization. To have a search-engine-optimized website, your content must be organized in a way that’s easy for search engines to understand. Following best practices for SEO will allow your site to be properly indexed and will result in a higher organic ranking.

Thematic SEO allows us to categorize content by context. One of our favorite examples is Life of Pi. If you search “movie about a tiger on a boat,” Life of Pi appears in the search engine. Semantic SEO allows us to structure content throughout a site so search engines can understand the purpose of each page rather than just reading keywords.

Here is a link to an image optimization article from the experts at Google.

It’s important to make sure your website makes sense from a navigation and content perspective.