Bitly vs. Goo.gl
http://www.freetech4teachers.com/2017/05/bitly-vs-googl.html
Bitly – Pros & Cons
Pro – If you create a free Bitly.com account you can customize your shortened URLs so that they spell words or at least have initials and numbers that are related to an event.
Con – A few years ago Bitly removed the option to create QR codes while also shortening URLs. So if you need a QR code to go with your shortened URL, you might want to try Goo.gl.
Goo.gl – Pros & Cons
Pro – Goo.gl is available in your Google Account. You can create shortened URLs and QR codes at the same time in Goo.gl.
Con – Goo.gl doesn’t let you customize the shortened URL that is generated for you. You’re stuck with the randomly generated characters that are given to you.
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more on link shorteners in this IMS blog
https://blog.stcloudstate.edu/ims?s=link+shortener
A Bitly study found that branded domain names can increase click-through rates (CTRs) by up to 34% on Twitter.
Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!
It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.
#1: Publish Reader-friendly Links
#2: Boost Word-of-Mouth Shares
#3: Make Your Content Easy to Find
#4: Build Brand Name Recognition
#5: Increase Trust With Your Audience