ambient TV social media
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Kyle Chayka calls this “ambient television,” an artifact of contemporary dystopia made for our quarantine era, when nothing’s stopping you from leaving the TV on all day long.
https://www.newyorker.com/culture/cultural-comment/emily-in-paris-and-the-rise-of-ambient-tv
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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media