The 3rd Era of Social Is Coming. Are You Ready?

https://www.linkedin.com/pulse/3rd-era-social-coming-you-ready-joe-lazauskas/

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media.

Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Stories let Snapchat users post a series of snaps that would last for 24 hours, and it was an immediate hit.
Stories were so absurd on LinkedIn that the company is shutting it down by the end of this month).
TikTok’s success has often been attributed to its algorithm, which is very good at predicting the type of video you’ll like. But TikTok is also so successful because it plays on the same part of our brain that makes gambling so addictive. random reinforcement

As our research showed earlier this year, people will continue to consume content in an array of different formats—from blog posts to YouTube to podcasts to good old-fashioned memes.