Searching for "social media"

22
May
2014

Use Behavioral Triggers to Spur Social Media Actions and Use Photos to Boost Social Chatter

categories: social media

How to Use Behavioral Triggers to Spur Social Media Actions

http://www.socialmediaexaminer.com/behavioral-triggers/

Our brains are hardwired to base decisions on emotion and familiarity.

#1: Set the Tone with Facial Cues
#2: Help Your Fans “Feel” the Experience
#3: Use Memories to Connect
#4: Promise (and Deliver) Something New

Use Photos to Boost Social Chatter

http://www.socialmediaexaminer.com/photos-boost-social-chatter/

It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.

You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.

#1: Encourage Unexpected Activities
#2: Give Customers Props
use art installations, themed cardboard cutouts or decorated spaces with props (e.g., hats, mustaches, capes and other accessories) and encourage people to take pictures.
#3: Use Fads in Your Favor
#4: Highlight Customers’ Best Photos

When you ask people to share pictures, give them a fun way to do it and encourage them to tag you


21
May
2014

Social Media. LinkedIn – bibliography

categories: LinkedIn, social media
  1. Baron, S., Richardson, B., Earles, D., & Khogeer, Y. (2011). Harketing academics and practitioners: Towards togetherness. Journal Of Customer Behaviour, 10(3), 291-304.
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    The discussion points to the need for new ways of making academic research accessible if it is to have a greater impact on practice. Accessibility should not be at the expense of normal, academic rigour. It could take various forms such as new submission categories for journal. articles, the development of new blogging communities, and other means of fostering the practitioner/academic dialogue. The paper concludes by requesting the engagement of the entire marketing community to participate in a new discussion group onLinkedIn that has been specifically set up to foster dialogue and encourage progress
  2. Berk, R. A. (2013). LINKEDIN TRILOGY: Part 1. Top 10 Reasons You Should NOT Join LinkedIn Professional Network!. Journal Of Faculty Development, 27(2), 62.
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  3. Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior, 28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016
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    #SocialMedia and  students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
    Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction.
  4. Brand, P., & Arasteh, S. (2013). USING LINKEDIN and TWITTER for JOB SEARCH and CAREER MANAGEMENT.Career Planning & Adult Development Journal, 29(3), 33.
    http://eds.b.ebscohost.com/eds/detail?vid=4&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=edo&AN=94264254
  5. Tachibana, C. (2014). A Scientist’s Guide to Social Media. Science, 343(6174), 1032-1035. doi:10.1126/science.opms.r1400141
    http://eds.b.ebscohost.com/eds/detail?vid=5&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=aph&AN=94807556
    the use of social media by scientists who may or may not be introverted, focusing on the potential professional benefits of online communities such as the professional networking website LinkedIn as of February 2014. Topics include the social network Facebook, the microblogging website Twitter, and peer review networks.
  6. Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal, 27(1), 92-95. doi:10.1629/2048-7754.142
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    the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research

How to rock LinkedIn: The beginner’s guide from Kelvin (KC) Claveria
20
May
2014

Academic Libraries and Social Media – bibliography

categories: Library and information science
  1. Zohoorian-Fooladi, N., & Abrizah, A. A. (2014). Academic librarians and their social media presence: a story of motivations and deterrents. Information Development, 30(2), 159-171.
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    Librarians also believed that social media tools are suitable not only to communicate with users but also
    to facilitate the interaction of librarians with each other by creating librarian groups.
    Librarians also believed that social media tools are suitable not only to communicate with users but also
    to facilitate the interaction of librarians with each other by creating librarian groups. (p. 169)
  2. Collins, G., & Quan-Haase, A. (2014). Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns. Journal Of Web Librarianship, 8(1), 48-68. doi:10.1080/19322909.2014.873663
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  3. Reynolds, L. M., Smith, S. E., & D’Silva, M. U. (2013). The Search for Elusive Social Media Data: An Evolving Librarian-Faculty Collaboration. Journal Of Academic Librarianship, 39(5), 378-384. doi:10.1016/j.acalib.2013.02.007
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  4. Chawner, B., & Oliver, G. (2013). A survey of New Zealand academic reference librarians: Current and future skills and competencies. Australian Academic & Research Libraries, 44(1), 29-39. doi:10.1080/00048623.2013.773865
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  5. Lilburn, J. (2012). Commercial Social Media and the Erosion of the Commons: Implications for Academic Libraries. Portal: Libraries And The Academy, 12(2), 139-153.
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    The general consensus emerging to date is that the Web 2.0 applications now widely used in academic libraries have given librarians new tools for interacting with users, promoting services, publicizing events and teaching information literacy skills. We are, by now, well versed in the language of Web 2.0. The 2.0 tools – wikis, blogs, microblogs, social networking sites, social bookmarking sites, video or photo sharing sites, to name just a few – are said to be open, user-centered, and to increase user engagement, interaction, collaboration, and participation. Web 2.0 is said to “empower creativity, to democratize media production, and to celebrate the individual while also relishing the power of collaboration and social networks.”4 All of this is in contrast with what is now viewed as the static, less interactive, less empowering pre-Web 2.0 online environment. (p. 140)
    Taking into account the social, political, economic, and ethical issues associated with Web 2.0, other scholars raise questions about the generally accepted understanding of the benefits of Web 2.0. p. 141
  6. The decision to integrate commercial social media into existing library services seems almost inevitable, if not compulsory. Yet, research that considers the short- and long-term implications of this decision remains lacking. As discussed in the sections above, where and how institutions choose to establish a social media presence is significant. It confers meaning. Likewise, the absence of a presence can also confer meaning, and future p. 149
  7. Nicholas, D., Watkinson, A., Rowlands, I., & Jubb, M. (2011). Social Media, Academic Research and the Role of University Libraries. Journal Of Academic Librarianship, 37(5), 373-375. doi:10.1016/j.acalib.2011.06.023
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  8. BROWN, K., LASTRES, S., & MURRAY, J. (2013). Social Media Strategies and Your Library. Information Outlook,17(2), 22-24.
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    Establishing an open leadership relationship with these stakeholders necessitates practicing five rules of open leadership: (1) respecting the power that your patrons and employees have in their relationship with you and others, (2) sharing content constantly to assist in building trust, (3) nurturing curiosity and humility in yourself as well as in others, (4) holding openness accountable, and (5) forgiving the failures of others and yourself. The budding relationships that will flourish as a result of applying these rules will reward each party involved.
    Whether you intend it or not, your organization’s leaders are part of your audience. As a result, you must know your organization’s policies and practices (in addition to its people) if you hope to succeed with social media. My note: so, if one defines a very narrow[sided] policy, then the entire social media enterprise is….
    Third, be a leader and a follower. My note: not a Web 1.0 – type of control freak, where content must come ONLY from you and be vetoed by you    !
    All library staff have their own login accounts and are expected to contribute to and review
  9. Dority Baker, M. L. (2013). Using Buttons to Better Manage Online Presence: How One Academic Institution Harnessed the Power of Flair. Journal Of Web Librarianship, 7(3), 322-332. doi:10.1080/19322909.2013.789333
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    his project was a partnership between the Law College Communications Department, Law College Administration, and the Law Library, involving law faculty, staff, and librarians.
  10. Van Wyk, J. (2009). Engaging academia through Library 2.0 tools : a case study : Education Library, University of Pretoria.
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  11. Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior, 28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016
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    #SocialMedia and  students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
    Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction
  12. MANGAN, K. (2012). Social Networks for Academics Proliferate, Despite Some Doubts. Chronicle Of Higher Education, 58(35), A20.
    http://eds.b.ebscohost.com/eds/detail?vid=5&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=f5h&AN=75230216
    Academia.edu
    While Mendeley’s users tend to have scientific backgrounds, Zotero offers similar technical tools for researchers in other disciplines, including many in the humanities. The free system helps researchers collect, organize, share, and cite research sources.
    “After six years of running Zotero, it’s not clear that there is a whole lot of social value to academic social networks,” says Sean Takats, the site’s director, who is an assistant professor of history at George Mason University. “Everyone uses Twitter, which is an easy way to pop up on other people’s radar screens without having to formally join a network.
  13. Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal, 27(1), 92-95. doi:10.1629/2048-7754.142
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dlxh%26AN%3d94772771%26site%3deds-live%26scope%3dsite
    the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research

Libraries social media from James Neal

Social media in libraries from Ecobibl Marianne

Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users from Curtis Rogers

Social Media usage in libraries in Europe – survey findings from EBSCO Information Services

Using Social Media in Canadian Academic Libraries, a 2010 CARL ABRC Libraries Survey from Dean Giustini

Social media adoption, policy and development by Daniel Hooker from Dean Giustini
20
May
2014

32 Hot Social Media Software Tools from Tool Providers

categories: social media

32 Hot Social Media Software Tools from Tool Providers

http://www.razorsocial.com/social-media-software/

My pick from all 32: Hootsuite, Canva, Feedly, Topsy, SchduGram (Instagram), Circolscope is a Google+ circle management tool.

 

17
May
2014

Social Media. Crisis Management: What to Do When Your Business Makes a Public Mistake

categories: Uncategorized

Crisis Management: What to Do When Your Business Makes a Public Mistake

http://www.socialmediaexaminer.com/crisis-management-with-gini-dietrich/

respond within 24 hours when a crisis happens. Don’t ever let it go all day.

When it happens outside of work hours, make sure you respond within the next work day. Let people know that you are aware of the situation and you’ll get back to them once you have investigated the matter.

On weekends, you need to have someone monitoring your social media channels, and they need to be aware of whom to contact when a crisis arises.

If it’s a case of one blogger who has written something bad, but other people aren’t aware of it, then you need to approach the blogger privately. You’ll hear what you need to look out for in this situation and how to handle it.

When you do have a crisis on your hands, you should always remain honest throughout the communication and make the effort to keep people up to date with what’s happening. People are pretty understanding when you continue to keep them in the loop.

NOWHERE IS STATED THAT ONE HAS TO ABSTAIN OR KEEP THE CONSTITUENCY (e.g., students) AWAY FROM PARTICIPATING.

13
May
2014

How to Explain Social Media Marketing to Skeptics

categories: social media, Uncategorized

How to Explain Social Media Marketing to Skeptics: An Analogy

http://www.dragonsearchmarketing.com/how-to-explain-social-media-marketing/#sthash.KUNUdSwk.dpuf

You’re not just broadcasting promotional material. You’re looking at the twitter feeds of your target audience and influencers and having a conversation with them, hoping they’ll look at your profile and read your blog, even share your content. – See more at: http://www.dragonsearchmarketing.com/how-to-explain-social-media-marketing/#sthash.KUNUdSwk.dpuf
AND MUCH MORE…

 

08
May
2014

Social Media Dimensions Blueprint

categories: LinkedIn, social media, Twitter

Social Media Dimensions Blueprint

http://socialmediatoday.com/tara-urso/2393561/social-media-dimensions-blueprint?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=2aa60dafd36406f25bfb5459b5c8a22217ccb31d307d3a793341933b78c5c9c6

While Twitter suggests that you upload an image that is 1500 x 500px, some have found that the optimal size seems to be 1500 x 421px.

 

 

04
May
2014

Social Media Feuds: Foursquare versus Yelp

categories: social media

Battle Of The Brands: Yelp Throws Major Shade At Foursquare In Its iOS Update

Read more: http://www.businessinsider.com/battle-of-the-brands-yelp-throws-major-shade-at-foursqaure-in-its-ios-update-2014-5#ixzz30keby0pe

The newly rebranded Foursquare will get rid of its check-in features and will compete with apps like Yelp, focusing solely on local recommendations. The second app, Swarm, will have check-in capability and show users which of their friends are nearby.

Read more: http://www.businessinsider.com/battle-of-the-brands-yelp-throws-major-shade-at-foursqaure-in-its-ios-update-2014-5#ixzz30keqv7OD
01
May
2014

5 Browser Extensions to Improve Your Social Media Marketing

categories: social media, Twitter

5 Browser Extensions to Improve Your Social Media Marketing

http://www.socialmediaexaminer.com/5-social-media-browser-extensions/

#1: Engage on Instagram from Your Browser
third-party Instagram extension for Chrome. This extension allows you to engage on Instagram without going to your phone or to the Instragram.com website.

#2: Add GIFs to Social Media Updates
Giphy’s extension

#3: Customize Saved Links
Bitly
extension and bookmarklet

#4: Schedule Content for Publishing
Buffer as one of the apps to integrate with Zapier

#5: Analyze Twitter Profiles
Riffle impressive list of integrations—15 platforms in
Klout

 

26
Apr
2014

Technology Week: Social Media in Teaching and Learning

categories: announcement, social media

https://blog.stcloudstate.edu/ims/2013/12/04/social-media-explained/
https://blog.stcloudstate.edu/ims/2013/11/17/connectivism-and-traditional-learning-theories/
Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck

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