Having specific days or times that you post content can help drive traffic, as well as giving potential customers something to look forward to. If posts are always made on a certain day or at a certain time, then followers will get into the habit of checking your social media to see if anything new has appeared, creating a more dedicated base.
having a variety of random hashtags isn’t advisable, even if those tags are trending. “Use a good hashtag to tie all of the pieces of your campaign together,
Make Your Own
create a short, easy-to-remember tag that sticks in people’s minds long after they log off. Clever use of alliteration or wordplay are great ways to go about this.
Engage Your Followers
Showcasing the work of fans or followers automatically makes them more invested in talking about your product.
Promoting contests is a great way to go about this.
Offer Private Streams
Having private boards or groups where you can converse with your customers is one way to provide that relationship.
Make a Safe Space
Keeping watch over your social media to make sure everyone’s getting along can not only foster trust and appreciation for your company, but also make others more likely to visit your page and be honest with you.
If you go to the Facebook Live Map and browse the live feeds, you’ll often see people talking about nothing in particular, with unflattering close-up camera angles and scratchy audio. People often shift their phones from hand to hand when they tire of holding them, and brush the mic without realizing it.
#2: Invest in a Mobile Phone Setup Budget: $150-$300
iPhone Setup When choosing a mount for an iPhone, consider the iOgrapher ($60), shown below. Attach the 37mm wide angle lens ($40) if you want to get more people or surroundings in the video. Android and Windows Phone Setup The Saramonic SmartMixer ($149) fits any phone (including the iPhone) and incorporates both audio and video stabilization in one piece of gear. The mics are stereo, and you can angle them however you want to capture multiple people talking.
#3: Broadcast From Your Desktop
Budget: Free-$600 Going live from your computer allows you to bring in guests to interview, add pre-recorded video, graphics, titles (so people know who the hosts are), and more.
You can use the built-in camera on your computer or a USB camera, like the Logitech C920 ($99).
OBS OBS (Open Broadcaster Software) is open-source software, which means it’s available for free.
OBS is a great option, but it doesn’t have all of the bells and whistles of paid software to make it intuitive or easy to use. You’ll need to do a bit of setup and testing before you go live.
Wirecast Wirecast ($495) has been around for years and has come a long way in the last few months as Facebook Live has exploded in popularity. The interface is a little more intuitive than OBS, but still requires some setup and experimentation.
Adobe Spark Video is an elegant, easy-to-use tool for creating animated videos that tell a story. It’s available as a browser-based cloud app or as an iOS app. You can get it as a single app or install the 3-in-1 tool to access the Spark Post and Spark Page companion apps too.
What’s great about Spark Video is that it’s quick. You can create a compelling animated video story in just minutes without any design experience, and work on your project from anywhere. As a cloud-based tool, your progress is saved and synced automatically, so you can work on it on mobile or desktop whenever creative inspiration strikes.
Now let’s look at a tool that’s similar to Adobe Spark, but gives you more flexibility over your content. Animoto is an affordable, cloud-based tool that offers an assortment of choices and customizations to create a one-of-a-kind video to tell your brand’s story.
This tool gives you a little more control than Adobe Spark Video. You can start with a blank canvas (choosing your own colors, styles, and frames to more closely match your brand) or adapt one of the tool’s wide variety of templates.
YouTube Director is a revolutionary tool to create video ads for business. Geared toward small local businesses, it’s a foolproof way to tell a compelling story in a short format.
As you follow the prompts, you’re guided to capture images, video, and voiceovers. Then you can post the video and run a video ad campaign on YouTube.
Best experience with VR goggles: Google Cardbox, Veve etc. (please ask for more info if needed). If you have goggles, choose “VR Mode” (1), if viewing on your computing device (desktop, laptop, smart phone, tablet) and/or don’t have goggles, choose “Panorama Mode” (2)
If you would like to brainstorm ideas to apply Virtual Reality, Augmented Reality and/or 360 video in your courses, please let us know…
As governments around the world impose new restrictions on internet freedom, it is worth remembering what is at stake. The present crackdown comes as digital platforms are being used in new and creative ways to advocate for change and, in many cases, save lives. Internet advocacy had real-world results in both democracies and authoritarian settings over the past year, and its impact was often most pronounced in countries where the information environment was more open online than off. In over two-thirds of the countries examined in this study, there was at least one significant example of individuals producing a tangible outcome by using online tools to fight for internet freedom, demand political accountability, advance women’s rights, support victims of unjust prosecution, or provide relief to those affected by natural disasters.
Fighting for internet freedom and digital rights
Social media were used effectively to fight for internet freedom in a variety of countries over the past year. In Thailand, over 150,000 people signed a Change.org petition against a government plan to centralize the country’s internet gateways, which would strengthen the authorities’ ability to monitor and censor online activity. As a result, the government announced that it had scrapped the plan, though skeptical internet users remain vigilant.
Using the hashtag #NoToSocialMediaBill, Nigerian digital rights organizations launched a multifaceted campaign to defeat a “Frivolous Petitions Prohibition Bill” that threatened to constrain speech on social media. Alongside significant digital media activism, civil society groups organized a march on the National Assembly, gathered signatures for a petition presented during a public hearing on the bill, and filed a lawsuit at the Federal High Court in Lagos, all of which contributed to the bill’s withdrawal in May 2016. India’s telecommunications regulator banned differential pricing schemes in February after more than a million comments were submitted online to protest companies that charge consumers different prices for select content or applications.
We conducted a short 5 min live session on Facebook Live and Periscope; the first of three mini-series to test the potential of these tools for academic purposes:
Here is the link to the LITA Webinar Facebook Group page: https://www.facebook.com/groups/LitaSocialMediaWebinar/
Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make your story even more fun, Boomerang and mentions,” and announced that it’s starting “to test links inside some stories.” Boomerang, which “lets you turn everyday moments into something fun and unexpected,” can be selected as an additional format option under the Record button. Boomerang records and stitches together “a burst of photos into a mini video that plays forward and backward.” Users can also tag and mention people in stories just as they do in Instagram captions and comments. These updates for Instagram Stories are available as part of Instagram version 9.7 available for iOS in the Apple App Store. It’s also available on Android and Windows.
Facebook Opens Sponsored Messages on Messenger: As part of a larger Messenger update “designed to provide visibility into optimal entry points, enhance existing conversations and enable you to build better overall experiences,” Facebook made sponsored messages within Messenger generally available to all advertisers. According to Facebook, “sponsored messages give businesses the ability to send targeted updates, information about promotions, reminders and other relevant messages.” All Facebook advertisers can now reach people through sponsored posts and ads in the news feed and direct them to a conversation in Messenger.
Periscope Introduces New Ways to Connect With Audiences: Periscope rolled out “three new ways to connect with your audiences and the communities on Periscope – with Superfans, groups, and logging into Periscope.tv.” The new Superfans feature allows broadcasters to identify and target the top 10 “most engaged” members of their audience. Building on this information, broadcasters can now create groups where they can “broadcast to and share videos with more granular sets of people” such as friends, superfans, or a community built around specific interests. The Superfans and Groups features are available on the Periscope app for Android and iOS and on the web.
Periscope recently updated Periscope.tv with an “easier way to search, browse suggested and highlighted channels” and has just rolled out “a more complete web experience” that allows users to send hearts in any live video on Periscope.tv.
Snapchat Adds New World Lenses, Rewind Capabilities, and Support for Spectacles: With its recent updates for iOS and Android, Snapchat introduced World Lenses. Similar to Snapchat’s Selfie Lenses, the new World Lenses change your background and surroundings. According to TechCrunch, “some World Lenses will actually animate your face too and can have different effects depending on if you use your front- or rear-facing camera.” Snapchat also added the ability to rewind individual snaps and entire stories with just one swipe.
more on social media in this IMS blog: