Archive of ‘social media’ category

drive more traffic

Drive Traffic With These 5 Killer Social Media Hacks

http://www.hypebot.com/hypebot/2016/12/drive-traffic-with-these-5-killer-social-media-hacks.html

  • Consistent Updates

Having specific days or times that you post content can help drive traffic, as well as giving potential customers something to look forward to.  If posts are always made on a certain day or at a certain time, then followers will get into the habit of checking your social media to see if anything new has appeared, creating a more dedicated base.

What days and times you chose depends on your audience?
http://blog.stcloudstate.edu/ims?s=time+social+media

Scheduling when to post doesn’t have to be particularly rigid, either, as you can post a few random updates between the normal to surprise and delight your watchers.

  • Take it one step further: Using missinglettr

https://missinglettr.com/
AUTOMATED SOCIAL MEDIA MARKETING FOR PROFESSIONAL BLOGGERS

something like Hootsuite

  • Link to Your Site

a “gateway” to the rest of your world

  • Master Hashtags

having a variety of random hashtags isn’t advisable, even if those tags are trending.  “Use a good hashtag to tie all of the pieces of your campaign together,

  • Make Your Own

create a short, easy-to-remember tag that sticks in people’s minds long after they log off.  Clever use of alliteration or wordplay are great ways to go about this.

  • Engage Your Followers

Showcasing the work of fans or followers automatically makes them more invested in talking about your product.

Promoting contests is a great way to go about this.

  • Offer Private Streams

Having private boards or groups where you can converse with your customers is one way to provide that relationship.

  • Make a Safe Space

Keeping watch over your social media to make sure everyone’s getting along can not only foster trust and appreciation for your company, but also make others more likely to visit your page and be honest with you.

  • Hide the Trolls

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more on social media in this blog:
http://blog.stcloudstate.edu/ims?s=social+media

twitter in class

Eleven effective ways to use Twitter in education

http://www.educatorstechnology.com/2014/12/11-effective-ways-to-use-twitter-in.html

  • Hold after class discussions
  • Create an online community of students
  • Ask questions relevant to course materials
  • Start backchannel talks
  • Create a classroom hashtag
  • Use it for class announcements
  • Get feedback from students
  • Share interesting online materials
  • Pass on information about events
  • Have a Twitter account for each class
  • Reward participation
  • Integrate Twitter into Syllabus

Eleven effective ways to use Twitter in education

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more for the use of Twitter for education in this IMS blog

http://blog.stcloudstate.edu/ims?s=twitter

Google Hangout Whiteboard

How to Use a Whiteboard in Google+ Hangouts

http://www.freetech4teachers.com/2016/11/how-to-use-whiteboard-in-google-hangouts.html

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More on Google Hangouts in this IMS blog

http://blog.stcloudstate.edu/ims?s=google+hangout

facebook live

By October 10, 2016

http://www.socialmediaexaminer.com/4-ways-to-broadcast-on-facebook-live-that-fit-any-budget/

#1: Start With Your Smartphone Budget: Free!

If you go to the Facebook Live Map and browse the live feeds, you’ll often see people talking about nothing in particular, with unflattering close-up camera angles and scratchy audio. People often shift their phones from hand to hand when they tire of holding them, and brush the mic without realizing it.

#2: Invest in a Mobile Phone Setup Budget: $150-$300

iPhone Setup When choosing a mount for an iPhone, consider the iOgrapher ($60), shown below. Attach the 37mm wide angle lens ($40) if you want to get more people or surroundings in the video.
Android and Windows Phone Setup The Saramonic SmartMixer ($149) fits any phone (including the iPhone) and incorporates both audio and video stabilization in one piece of gear. The mics are stereo, and you can angle them however you want to capture multiple people talking.

#3: Broadcast From Your Desktop

Budget: Free-$600  Going live from your computer allows you to bring in guests to interview, add pre-recorded video, graphics, titles (so people know who the hosts are), and more.

You can use the built-in camera on your computer or a USB camera, like the Logitech C920 ($99).

OBS OBS (Open Broadcaster Software) is open-source software, which means it’s available for free.

OBS is a great option, but it doesn’t have all of the bells and whistles of paid software to make it intuitive or easy to use. You’ll need to do a bit of setup and testing before you go live.

Wirecast Wirecast ($495) has been around for years and has come a long way in the last few months as Facebook Live has exploded in popularity. The interface is a little more intuitive than OBS, but still requires some setup and experimentation.

#4: Build a Dedicated Studio Setup

Budget: $3,000-$30,000

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more on Facebook Live in this IMS blog
http://blog.stcloudstate.edu/ims?s=facebook+live

video for social media

these tools useful for hybrid and online learning

By October 19, 2016

http://www.socialmediaexaminer.com/3-video-storytelling-tools-for-social-marketers/

Adobe Spark

Adobe Spark Video is an elegant, easy-to-use tool for creating animated videos that tell a story. It’s available as a browser-based cloud app or as an iOS app. You can get it as a single app or install the 3-in-1 tool to access the Spark Post and Spark Page companion apps too.

What’s great about Spark Video is that it’s quick. You can create a compelling animated video story in just minutes without any design experience, and work on your project from anywhere. As a cloud-based tool, your progress is saved and synced automatically, so you can work on it on mobile or desktop whenever creative inspiration strikes.

Animoto

Now let’s look at a tool that’s similar to Adobe Spark, but gives you more flexibility over your content. Animoto is an affordable, cloud-based tool that offers an assortment of choices and customizations to create a one-of-a-kind video to tell your brand’s story.

This tool gives you a little more control than Adobe Spark Video. You can start with a blank canvas (choosing your own colors, styles, and frames to more closely match your brand) or adapt one of the tool’s wide variety of templates.

YouTube Director

YouTube Director is a revolutionary tool to create video ads for business. Geared toward small local businesses, it’s a foolproof way to tell a compelling story in a short format.

As you follow the prompts, you’re guided to capture images, video, and voiceovers. Then you can post the video and run a video ad campaign on YouTube.

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more on video and social media in this IMS blog:

http://blog.stcloudstate.edu/ims?s=social+media+video

fake news

#FakeNews

The Library Information Technology Association (LITA) (http://www.ala.org/lita/) listserv has great exchange of information on the phenomenon “fake news”. Excellent ideas and suggestions were shared:
http://nymag.com/selectall/2016/11/heres-a-browser-extension-that-will-flag-fake-news-sites.html

https://docs.google.com/document/d/1OPghC4ra6QLhaHhW8QvPJRMKGEXT7KaZtG_7s5-UQrw/edit
Here is a link to the Twitter hashtag application: https://twitter.com/hashtag/fakenews?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag

 We discussed the implication of social media on #FakeNews in this Facebook Group: https://www.facebook.com/groups/LitaSocialMediaWebinar/ (please request access)
here is another analysis, which might be of interest:
https://points.datasociety.net/fake-news-is-not-the-problem-f00ec8cdfcb#.g884o6onh

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More on activism, civil disobedience in this IMS blog:
http://blog.stcloudstate.edu/ims?s=civil+disobedience

first snow in 360

Well, technically not the first for 2016, but certainly beautiful:

https://app.viar360.com/media?leaf=2LlIRQqu1Wto

Best experience with VR goggles: Google Cardbox, Veve etc. (please ask for more info if needed). If you have goggles, choose “VR Mode” (1), if viewing on your computing device (desktop, laptop, smart phone, tablet) and/or don’t have goggles, choose “Panorama Mode” (2)

Virtual Reality

Save

If you would like to brainstorm ideas to apply Virtual Reality, Augmented Reality and/or 360 video in your courses, please let us know…

Internet freedom

Save

LITA social media webinar live

Facebook Live and Periscope for library use

We conducted a short 5 min live session on Facebook Live and Periscope; the first of three mini-series to test the potential of these tools for academic purposes:
Here is the link to the LITA Webinar Facebook Group page:
https://www.facebook.com/groups/LitaSocialMediaWebinar/

Here is some literature :

Mies, G. (2016, June 13). Live from Your Library: A Look at Periscope, Facebook Live and Google Hangouts On Air. Retrieved from http://www.techsoupforlibraries.org/blog/live-from-your-library-periscope-facebook-live-google-hangouts-on-air
Kolowich, L. (n.d.). How to Use Facebook Live: A Complete Guide. Retrieved November 14, 2016, from http://blog.hubspot.com/marketing/facebook-live-guide

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more on social media in the library in this IMS blog
http://blog.stcloudstate.edu/ims?s=library+social+media

new features social media

By November 12, 2016

http://www.socialmediaexaminer.com/new-features-for-instagram-stories-this-week-in-social-media/

Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make your story even more fun, Boomerang and mentions,” and announced that it’s starting “to test links inside some stories.” Boomerang, which “lets you turn everyday moments into something fun and unexpected,” can be selected as an additional format option under the Record button. Boomerang records and stitches together “a burst of photos into a mini video that plays forward and backward.” Users can also tag and mention people in stories just as they do in Instagram captions and comments. These updates for Instagram Stories are available as part of Instagram version 9.7 available for iOS in the Apple App Store. It’s also available on Android and Windows.

Facebook Opens Sponsored Messages on Messenger: As part of a larger Messenger update “designed to provide visibility into optimal entry points, enhance existing conversations and enable you to build better overall experiences,” Facebook made sponsored messages within Messenger generally available to all advertisers. According to Facebook, “sponsored messages give businesses the ability to send targeted updates, information about promotions, reminders and other relevant messages.” All Facebook advertisers can now reach people through sponsored posts and ads in the news feed and direct them to a conversation in Messenger.

Periscope Introduces New Ways to Connect With Audiences: Periscope rolled out “three new ways to connect with your audiences and the communities on Periscope – with Superfans, groups, and logging into Periscope.tv.” The new Superfans feature allows broadcasters to identify and target the top 10 “most engaged” members of their audience. Building on this information, broadcasters can now create groups where they can “broadcast to and share videos with more granular sets of people” such as friends, superfans, or a community built around specific interests. The Superfans and Groups features are available on the Periscope app for Android and iOS and on the web.

Periscope recently updated Periscope.tv with an “easier way to search, browse suggested and highlighted channels” and has just rolled out “a more complete web experience” that allows users to send hearts in any live video on Periscope.tv.

Snapchat Adds New World Lenses, Rewind Capabilities, and Support for Spectacles: With its recent updates for iOS and Android, Snapchat introduced World Lenses. Similar to Snapchat’s Selfie Lenses, the new World Lenses change your background and surroundings. According to TechCrunch, “some World Lenses will actually animate your face too and can have different effects depending on if you use your front- or rear-facing camera.” Snapchat also added the ability to rewind individual snaps and entire stories with just one swipe.

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more on social media in this IMS blog:

http://blog.stcloudstate.edu/ims?s=social+media

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