Making Social Video Work for Your Brand [INFOGRAPHIC]
http://www.socialmediatoday.com/content/making-social-video-work-your-brand-infographic
- Understand your audience
- Create the content
- Manage the distribution
- Measure and attribute success
This Week in Social Media:
http://www.socialmediaexaminer.com/new-vine-camera-week-social-media/
Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare
Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”
Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”
YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”
Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”
LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”
Time spent on social media
http://www.pinterest.com/pin/349169777330059067/
A brand’s story online is best framed online with photos and videos
http://www.pinterest.com/pin/349169777330065257/
Which content works on Facebook
http://www.pinterest.com/pin/400538960580457531/
What do you say on social media?
http://www.pinterest.com/pin/169588742193146407/
Re-purpose content for social media
http://www.pinterest.com/pin/460563499366503849/
Best time to be active on social media
http://www.pinterest.com/pin/258394097345660686/
Does anybody remember Vine? Still using it?
There is a hype in the last several weeks about a new app: Yo http://www.justyo.co/
The Rise, Falter, And Future Of Yo
http://www.businessinsider.com/the-rise-falter-and-future-of-yo-2014-6
Do you use Yo? How?
What will be the future of Yo, you think?
Please watch a great video inquiry by SCSU MassComm student Colette Jackson
https://www.youtube.com/watch?v=MLNWWZN8BAA
- What social media tools do you use?
- How do you use them?
- privately?
- for educational purposes?
- both?
- How do you see social media being used for learning and teaching purposes?
- Do you use social media in your classes?
- How do you think social media can be used successfully in your classes?
7 Fantastic Free Social Media Tools for Teachers
http://mashable.com/2010/10/16/free-social-media-tools-for-teachers/
EDU 2.0 is a lot like online course management systems Blackboard and Moodle, but with a couple of distinct advantages. First, teachers can share their lesson plans, quizzes, videos, experiments and other resources in a shared library that currently hosts more than 15,000 pieces of content. Second, a community section allows teachers and students to network and collaborate with other members who share the same educational interests. And third, everything is hosted in the cloud for free.
The popular visual organizing and sharing tool Symbaloo launched its “EDU” version last month. According to the company, 50,000 teachers are already using Symbaloo to organize classroom resources. The new EDU version comes with academic subject-specific resource pages or “webmixes” and top tools like TeacherTube, Slideshare, Google Docs, Flickr and more are fully embeddable. Teachers with a “Free Plus” account can add their school logo and customize the links. The site also allows students to easily share their Symbaloo pages and projects with classmates.
This app gives teachers four discussion format choices. Students can either agree or disagree with a statement, answer a multiple choice question, post responses, or have the choice between adding a new response or voting for someone else’s response. Teachers can add photos or videos to their prompts and all of the discussions take place on one class page.
This WordPress-like blogging platform only supports educational content and thus, unlike WordPress, usually isn’t blocked by school filters. Since 2005, it has hosted more than a million blogs from students and teachers.
Kidblog is a bit more specific than Edublogs. There are fewer options to adjust the appearance of the main page, and it’s hard to use the platform for anything other than as a system for managing individual class blogs. The homepage serves as a catalog of student blogs on the right with a recent post feed on the left.
Teachers can also control how private they want the blogs to be. They can keep them student-and-teacher only, allow parents to log in with a password, or make them open to the public.
Edmodo looks and functions much like Facebook. But unlike Facebook, it’s a controlled environment that teachers can effectively leverage to encourage class engagement. The platform allows teachers and students to share ideas, files and assignments on a communal wall. Teachers can organize different groups of students and monitor them from the same dashboard. Once they’ve organized classes, they can post assignments to the wall and grade them online. They can then archive the class groups and begin new ones.
7. TeacherTube and SchoolTube and YouTube
As the name implies, TeacherTube is YouTube for teachers. It’s a great resource for lesson ideas but videos can also be used during class to supplement a lecture. For instance, you can let Mrs. Burk rap about perimeters if you like her idea but lack the rhyming skills to pull it off yourself. This site also has a crowdsourced stock of documents, audio and photos that can be added to your lesson plans. Unfortunately, every video is preceded by an ad.
SchoolTube is another YouTube alternative. Unlike other video sharing sites, it is not generally blocked by school filters because all of its content is moderated.
The original, generic YouTube also has a bevy of teacher resources, though it’s often blocked in schools. Khan Academy consistently puts out high-quality lessons for every subject, but a general search on any topic usually yields a handful of lesson approaches. Some of the better ones are indexed onWatchKnow.
How to Use the Free YouTube Video Editor
http://hubpages.com/hub/How-to-Use-YouTube-Video-Editor
The YouTube Editor is not the most powerful editor you will ever use. However, it is free, and it includes all the basic editing tools you need to make a professional looking video. It is also an online tool, so you can use it anywhere you have an internet connection, and on any computer that you have access to.
My note: The author forgets to mention that the editor exists now also as an app for mobile devices, thus competing with other “free” mobile apps for video editing such as Splice, iMovie etc.
It can be a great addition to “spice up” videos posted on Instagram, Tweeter and other social media, besides YouTube.
How to Use Semantic Markup to Improve Your Search Results
http://www.socialmediaexaminer.com/semantic-markup/
the basics and benefits of semantic markup and how it can make your content stand out in search.
Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.
Search engines index your content faster.
With semantic markup, search engines immediately know what your content is and can index it faster and more accurately.
rich snippets are extra images or information (e.g., how many Google+ circles you’re in) that show up in search results and provide additional information about you or your content.
Don’t mark up data that’s hidden or otherwise not visible on a page.
Figuring Out Which Markups to Use
There are two main sites that will help you figure out which markup types fit with your blog: Schema.org and Google Webmaster Tools.
#1: Authorship Markup
Authorship markup is one of the most important markup types you should use. It gives you the authorship rich snippet, which shows your picture and your name in the search results.
#2: Video Markup
#3: Events Markup
11 Tips for Using Images on Twitter
http://smallbiztrends.com/2014/05/tips-using-images-on-twitter.html
1) Take Advantage of the Larger Header Image on Your Profile
2) Humanize Your Profile
3) Share Images Directly to Twitter
4) Put Words on Your Images to Convey Meaning at a Glance
5) Tweet a Video
6) Bright Colors in Images Get Attention
7) Horizontal Images Are Best
8) Tag People or Companies in Images
9) Share Selfies
10) Use Twitter Cards
11) Add Pizzazz to Your Live Tweeting at Events