InforMedia Services (IMS)

Technology Instruction for St. Cloud State University

Archive for the 'social media' Category

mobile

Posted by Plamen Miltenoff on 19th November 2014

http://www.businessinsider.com/the-future-of-the-mobile-industry-2014-11

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Posted in social media | No Comments »

Gamification of the LMS

Posted by Plamen Miltenoff on 19th November 2014

Please look at our blog entry:
http://blog.stcloudstate.edu/ims/2014/09/04/gamification-its-easier-than-you-think/

Gamification of the LMS – A Step Towards Evolution of the Modern LMS

http://www.gc-solutions.net/blog/gamification-of-the-lms-a-step-towards-evolution-of-the-modern-lms/

my note: article is written for the corporate world, but there is no reason why not apply in higher ed.

While applying gaming in learning content, we create timed quizzes, mazes and other such learning tools, which award the learner points, badges or other collectibles. The same mechanics are employed to embed gamification in our strategy for delivering content. Gamification provides an added incentive for learning, making the process of learning enjoyable through the excitement of built-in gaming elements.

two strongest components that help gaming to deliver effective learning – healthy competition between peers and asense of achievement.

  • Certificates
  • Collectible points that can be redeemed
  • Discounts on new content
  • Expert status
  • Special privileges in the portal
  • Fame on the Social Circuit: Leading professional networking site ‘LinkedIn’ has a popular gamification element that has worked very well among users.

Our WiZDOM LMS v5.0 is a new-age Learning Management System which has the built-in capabilities of gamification to make sure that the learner feels motivated to complete the e-courses and is able to have fun while doing it! But while employing game-based learning within the LMS, a few points need to be kept in mind:

  • Know your audience well
  • Provide real benefits
  • Keep a close eye
  • Keep evolving to make it fun

Posted in Desire2Learn (D2L), gamification, gaming, LinkedIn | No Comments »

social media and libraries

Posted by Plamen Miltenoff on 12th November 2014

Use of social media by the library current practices and future opportunities (White Paper)

http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf

#tfsocialmedia

Social media objectives:

  •  promotion
  •  collection management tool
  • Outreach
  •  teaching and learning

Opportunities and challenges

  • opportunity to build a sense of community between the library and its users
  • the variability of skills across library staff for using social media effectively, striking the right tone between professional and personal, coordinating activities across the institution to avoid duplication
  • maintaining visibility for the library brand and copyright issues relating to hosting library resources on social media sites

Policies and management:

  • Librarians are divided on the benefits of introducing formalized social media policies and plans. About a third of libraries responding to the Taylor & Francis survey had a policy in place, but over 40% had no plans to introduce one
  • Some believe that representing the library as a professional function with a
    consistent tone is the priority, while others believe that a more human approach is important, with individual staff free to bring their own ideas and personalities to social media activities.

Effectiveness and assessment:

  • difficult to prove return on effort and that the time required to do this was a major barrier to more comprehensive analysis of impact
  • framework for evaluation, so it is likely that assessment against commonly agreed metrics will become an increasingly important part of social media activity within the library in the near future

Current Social Media Practices:

  • In a study from the mid 2000s (Cantrell and Havens1 ), most library directors in the US when questioned about social media said they did not think that libraries had a role in social networking
  • A more recent study from 2012 (Kai-Wah Chu and Du4) shows how use of social media by the library has now become mainstream. In this survey of libraries in Asia, North America and Europe, 71% were found to be using social media tools with a further 13% saying they planned to use them

Advantages of using social media

n Financially the costs of using social media are perceived to be low;
n It requires little training;
n It promotes library services and disseminates news quickly, delivering this information more directly to library users;
n It increases engagement and interactions with library users;
n It helps gather feedback to enhance user services;
n The promotion of library holdings via social media can help increase usage of content;
n It enhances communication both within the library and with other departments;
n It can be used for outreach activities through onward sharing, well beyond the institution itself, helping build connections and reputation more broadly

Social Media Objectives: graph on page 8 of the PDF document:

A To promote events
B To promote library services
C To promote resources/collections at the library
D To update on library refurbishments
E To promote new acquisitions
F To promote library guides, exhibition guides
G To connect with new students joining the university
H To engage with the academic community
I To connect with the wider community beyond the university e.g. the town in which the institution is based
J To connect with distance learners
K As a customer services tool- complaints, suggestions, enquiries, feedback

L To highlight subject specific information
M To connect with potential students
N As a teaching tool to promote information literacy, technology and writing tips (not library based)
O To promote courses
P As a research tool to locate official documents and studies

From UK-based focus group: “The library is a programme, not just a building.

Channel preferences: Graph on page 10 of the PDF document

SOCIAL MEDIA USES Table on p 13 of the PDF document
Twitter n Distribute library news and information
n Provide customer service
n Build connections with researchers
n Build connections with other librarians and institutions
Facebook n Distribute library news and information
n More social and less formal than Twitter – share photographs and run competitions
n Arrange events including tracking RSVPs and sending event updates
n Engagement with students
Pinterest n Promote general library collections, digital and archive special collections and information literacy
n Set up of online repositories for students to pin researched references as part of
collaborative group work
n Display book titles to save time browsing and promote new titles
n Provide an arena for students and course leaders to pin reviewed and recommended reading
for a particular topic
n Develop communities with other online libraries
YouTube n Streaming film collections
n Instructional ‘how to’ videos teaching information literacy skills and how to use library
services and resources
There are also a number of other social media products that are being used by librarians that reflect regional
preferences and the need for the specific functions offered by niche applications.

Collection usage and discovery: Graph on p. 15

Teaching and learning

From US-based librarian interview: “The trend in education now is to create environments that foster collaborative learning. Faculty have ditched textbooks and course management systems in exchange for a Facebook page for their class, or a wiki, or a blog. These online environments are fun; students already know how to use them and are more motivated to comment, discuss and share in these environments than a dry CMS.”

Social media policies and management, p. 18

73% of respondents stating that they believed more roles dedicated to social media would appear in the library in the future.

Effectiveness of social media

From UK focus group: “We keep track of something particularly successful, then we redo the campaign 6 months later.”

From US focus group: “We have very few interactions with anyone on our Twitter feed.”
“Twitter is definitely the best platform, because we hashtag all of our posts with the keyword
of the publication, and so for the academic audience, once they click it’s going to pull up all
of the similar publications under that topic.

Promoting library social media channels

From UK focus group:
“We retweet each other to encourage new followers.” My note: Suggested by me regarding SCSU_Library for Twitter and Pinterest and SCSUTechinstruct but “considered” (in local lingo, slow death of the idea)

Posted in blog, Facebook, Google +, Instagram, Library and information science, pinterest, social media, Twitter | No Comments »

social media listening strategy

Posted by Plamen Miltenoff on 5th November 2014

Seven tips to creating a social media listening strategy

https://www.linkedin.com/pulse/article/20141104142730-79555391-seven-tips-to-creating-a-social-media-listening-strategy

  • Conduct a content audit. 
  • Analyze how and where you are sharing your content. Decide where you need to adjust. 
  • Determine your target audience and make sure you listen to them and pay attention to what they’re doing, too. 
  • Monitor for conversations around your brand and industry with online tools and TweetDeck. 
    • Complaints:
    • Praise:
    • Inquiries:
    • Recommendations/referrals:
  • Pay attention to breaking news and leverage your own content appropriately.
  • Join and monitor forums where people are talking about your brand. Respond when appropriate.
  • Don’t be a robot. Listen to your target audience and those who are similar to your brand. Engage with them.

Posted in social media | No Comments »

Engaging Students on Social Media

Posted by Plamen Miltenoff on 5th November 2014

Engaging Students on Social Media

http://robertbochnak.wordpress.com/2014/10/19/1859/

Mark Feltham

Principal Lecturer in Animal Ecology at Liverpool John Moores University

Nice. We use Facebook to teach bioscience undergraduates about statistics :) See e.g.

http://www.slideshare.net/markfeltham6/melsig-june-3rd-2014-10-reasons-why-you-should-use-social-media-in-your-teaching

Also Twitter #doingstatisticsdifferently #statsexpo etc

My own view is that Social Media is an underused tool in HE that provides an excellent medium for providing students with choice in how they learn. It’s enable us to embed and manage flexible pedagogies within our programmes and offer students interesting new ways to learn…particularly in relation to #makered (Maker Education)

See e.g. http://www.slideshare.net/markfeltham6/research-cafe-october-8th-maker-education

Posted in social media | No Comments »

Demographic Trends For Social Networks

Posted by Plamen Miltenoff on 3rd November 2014

REVEALED: The Demographic Trends For Every Social Network

http://www.businessinsider.com/2014-social-media-demographics-update-2014-9#ixzz3I0n3G8jK

 

US Facebook adult users

Posted in Facebook, Google +, Instagram, LinkedIn, social media, Twitter, YouTube | No Comments »

Mobile Video Advertising

Posted by Plamen Miltenoff on 2nd November 2014

Mobile Video Advertising Still The Hot Ticket

http://www.mediapost.com/publications/article/236980/mobile-video-advertising-still-the-hot-ticket.html

Traffic Share (Mobile Phone Operating System)
Operating System Share of Traffic Share of Revenue
Android

57.64%

41.77%

iOS

30.2

51.20

Other

6.37

5.91

Symbian

4.37

0.47

BlackBerry

1.20

0.49

Windows

0.22

0.12

Source: Opera Mediaworks, October 2014

Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%

Posted in mobile learning, social media, technology literacy | 1 Comment »

ROI of Social Media

Posted by Plamen Miltenoff on 2nd November 2014

Measuring the ROI of Social Media

https://www.linkedin.com/pulse/article/20141101222342-20930888-measuring-the-roi-of-social-media

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While measuring social media ROI can be tricky, especially since each company has different goals in mind with their campaigns, here are the key metrics that social media marketers should keep in mind:

1. Reach

2. Value of Increased Traffic

3. Conversion Rate

4. Depth of Engagement

5. Cost

Posted in social media | No Comments »

Increase Conversion Rate on Twitter

Posted by Plamen Miltenoff on 27th October 2014

Increase Your Conversion Rate on Twitter

http://blog.hubspot.com/marketing/twitter-stats-for-more-conversions

increase Twitter traffic

Posted in social media, Twitter | No Comments »

competency-based education

Posted by Plamen Miltenoff on 27th October 2014

The Real Revolution in Online Education Isn’t MOOCs

http://blogs.hbr.org/2014/10/the-real-revolution-in-online-education-isnt-moocs/

Say a newly minted graduate with a degree in history realizes that in order to attain her dream job at Facebook, she needs some experience with social media marketing. Going back to school is not a desirable option, and many schools don’t even offer relevant courses in social media. Where is the affordable, accessible, targeted, and high-quality program that she needs to skill-up?

Posted in learning, social media | No Comments »