Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

http://www.socialmediaexaminer.com/video-storytelling/

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.

social media in education

7 Ways Social Media Has a Role in Education

http://theinnovativeeducator.blogspot.com/2015/03/7-ways-social-media-has-role-in.html

  1. The Stats – College, Career, and Citizenship Success
    Look who’s watching:
    • 1/4 of college admissions officers consider digital footprint
    • 3/4 of human resource managers
    • 1/3 of employers reject candidates based on something found in profiles
  1. Ensuring Students Are Well Googled
    Here are some ways to get started. My note: well LinkedIn
  2. Social Credibility is the New Credentialing
     Read more about how Armond developed social credibility here.
  3. Student Learning Networks
    In the age of social media, the teacher is no longer the center of learning. The student is. One of the most important things an educator can do is support students in developing a powerful learning network. It also requires an understanding of how to effectively use these tools to connect, collaborate, and grow learning. Want to know more? 15-year-old Alex Laubscher explains here.
  4. Work More Effectively
    Social media allows you to change the paradigm from “teacher” as expert to “group” as expert. This reduces emails and increases the access to good answers and connections.  My note: it is extremely important to understand that “teacher” in this case covers librarians
  5. Connect with Experts via Twitter
    You can find a world of experts on any topic if you have literacy in using Twitter also know as “Twitteracy.”  Just know the right hashtags and how to find experts and you have the world’s best knowledge at your fingertips. It is better than any rolodex allowing you to connect anytime, anywhere, with the interested parties who are available now.
  6. Release the Amazing Work of Students from the Classroom to the World
    We hear stories in passing about the great work happening in schools, but usually it’s locked in a school or classroom or trapped on a laptop. Social media puts an end to that.  Click here to find out what it was.

More on social media in education in this blog:

http://blog.stcloudstate.edu/ims/?s=social+media+education

LinkedIn groups

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/

LinkedIn

Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.

Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:

  • Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
  • Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.

More on LinkedIn in this blog:
http://blog.stcloudstate.edu/ims/?s=linkedin

 

Social Media Images

How to Create Social Media Images That Connect With Your Audience

http://www.socialmediaexaminer.com/how-to-create-social-media-images-that-connect-with-your-audience

#1: Create Impact With Company Screenshots

#2: Share Interesting Facts With Infographics

#3: Get Personal With Behind-the-Scenes Shots

#4: Stimulate the Imagination With Action Shots

#5: Inspire With Quote Graphics

#6: Be Unique With Original Designs

#7: Experiment With Different Color Palettes and Fonts

 

the future of news

I am regularly asking my students where do they get their news from

Snapchat, Twitter, and Facebook are at war over the future of news

So, where will millennials get their ‘news’ now?

news

Google drive for interactive presentations

An Excellent Google Drive Tool for Creating Interactive Presentations

http://www.educatorstechnology.com/2015/04/create-interactive-presentations-on-google-drive.html

Pear Deck

Doceri – The Interactive Whiteboard for iPad.