if a student posted a disparaging remark about a fellow student or a faculty member, “it wouldn’t be difficult” for the victim of the insult to figure out where the offensive commentary was posted from and then pinpoint the probable yakker from there.
A course for librarians who want to explore the institutional application of social media. Based on an established academic course at St. Cloud State University “Social Media in Global Context” (more information at http://web.stcloudstate.edu/pmiltenoff/lib290/ ).
Critically examine the institutional need of social media and juxtapose it to its private use. Discussion about the mechanics of choice for recent and future SM tools. Theoretical introduction to the subculture of social media. How to streamline library SM policies with the goals and mission of the institution. Hands-on exercises on creation and dissemination of textual and multimedia content and patrons’ engagement. Brainstorming on suitable for the institution strategies regarding resources, human and technological, workload share, storytelling, and branding.
This is a blended format web course:
The course will be delivered as 4 separate live webinar lectures, one per week on:
Wednesdays, September 21, 28, October 5 and 12
2:00 – 3:00 pm Central
You do not have to attend the live lectures in order to participate. The webinars will be recorded and distributed through the web course platform, Moodle for asynchronous participation. The web course space will also contain the exercises and discussions for the course.
‘Shark Tank‘ investor Robert Herjavec reveals the biggest mistakes small businesses make:
know your numbers. If you don’t know your accounting, problem
branding and marketing. Most people think branding is your logo. Branding is your whole package. Everything that your customer sees, feels, touches and interacts with.
success is in failure. if you cannot absorb failure, you will die
the difference between small business and academic institution, being that the library or the entire university, is that small business is reliant on itself; if it does not well, it perishes. The library and the university are reliant on external funds and can fester for a long time. But eventually it dies. In that sense, learning from the lessons for small business can help:
Branding is not mimicking someone else (another library[s)). It is not a superficial activity. It is not slapping pictures on social media. “Interact” is the key word. “Likes” in FB does not reflect complete interaction
know your numbers. Analytics is not about “likes” and “visits.” it deeper datamining, which can explain behavior and predict behavior
if success is failure, why safeguarding the social media in particular and the entire behavior of the library from “failure.” Isolating students or staff from acting with the excuse to safeguard from failure is practically isolating innovation.
Social media has the potential to facilitate much closer relationships between libraries and their patrons. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. Taylor & Francis has produced a white paper that analyzes current practices relating social media’s use in the library and how this differs by librarian job role. The sample was taken from academic librarians around the world, which also allows us to examine differences by geographic location. The goal: to establish how librarians are currently using social media in their roles, the most useful social media tools and best applications for these tools in a library setting.
explores a variety of social media tools in terms of how they can be used to organize information and communities. Together, you will survey and use a variety of social media tools, such as Delicious, Diigo, Facebook, Goodreads, Google Hangouts, LibraryThing, Pinterest, Storify, Twitter, and more! You will also explore how social media tools can be used to organize and disseminate information and how they can be used to foster and sustain communities of learning.
With the widespread use of library technology that incorporates social media components, intelligent objects, and knowledge-sharing tools comes the ability of libraries to provide greater opportunities for patron engagement in those discovery systems through user-generated content. These features may include the ability of users to contribute commentary such as reviews, simple point-and-click rating systems (e.g. one star to five stars), or to engage in extensive discussions or other social interactions. This kind of content could transform authoritative files, alter information architecture, and change the flow of information within the library discovery system.
On Facebook, go to Insights > Posts > Post Types to review the engagement by the type of content you posted (post, link, image, video). On Twitter, you can see a snapshot of each post you’ve made by going to Settings > Analytics > Tweets.
#2: Fine-tune Your Posting Schedule
On Facebook, go to Insights > Posts > When Your Fans Are Online. For Twitter, you can use a tool such a Tweriod to find out when the bulk of your followers are online.
#3: Inform Your Messaging
On Facebook, open the Ads Manager and go to Audience Insights. On Twitter, you can check your audience data by going to Settings > Twitter Ads > Analytics > Audience Insights.
#4: Boost Your Engagement
On Twitter, go to Settings > Analytics > Tweets and take a look at which post topics get the most engagement. On Facebook, go to Insights > Posts > Post Types and then switch the engagement metrics in Facebook to show reactions, comments, and shares for each post rather than post clicks or general engagement.