InforMedia Services (IMS)

Technology Instruction for St. Cloud State University

Archive for the 'social media' Category

Social Media improvements

Posted by Plamen Miltenoff on 14th December 2014

Facebook Media Publishing Tools: This Week in Social Media

http://www.socialmediaexaminer.com/facebook-media-publishing-tools-news

Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”

Facebook Makes Improvements to Insights: These include improvements “to Domain Insights to show how pages and social plugins drive traffic to websites.”

Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”

Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”

Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”

SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”

Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”

YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”

Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”

Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.’”

Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”

Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”

Here are some interesting studies to note:

The Top 14 Social Media Metrics Tracked by Marketers

40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized

PlayBuzz Tops Publishers on Facebook in Shares for November

Here’s a cool social media tool worth checking out:

Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”

 

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Metrics for Social Media Marketing

Posted by Plamen Miltenoff on 14th December 2014

Metrics to Improve Your Social Media Marketing

http://www.socialmediaexaminer.com/metrics-improve-social-media-marketing/

optimize for sharing, click-throughs, signups or even just visits.

arketing strategy is the editorial calendar,” explains Ben Harper in his article, How to Use Data to Improve Your Content Marketing Strategy

ROI

related articles in this blog:

http://blog.stcloudstate.edu/ims/2014/11/02/roi-of-social-media/

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YouTube

Posted by Plamen Miltenoff on 14th December 2014

YouTube Growth: How to Grow Your YouTube Channel

http://www.socialmediaexaminer.com/youtube-growth-with-steve-dotto/

A video is easier to follow than a blog, it’s more engaging than a podcast and you can bring all of the media types together

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Google+ Hashtags

Posted by Plamen Miltenoff on 14th December 2014

How to Use Google+ Hashtags for More Exposure

Google+ uses hashtags to explore a topic rather than curate it. When you search for a hashtag within Google+, the network auto-selects related hashtags and trending topics and returns those along with the hashtag you typed in.

Posted in Google +, social media | No Comments »

Instagram Contest

Posted by Plamen Miltenoff on 14th December 2014

How to Run a Successful Instagram Contest

http://www.socialmediaexaminer.com/run-successful-instagram-contest

1. Like to Win Contests

2. Hashtag User-Generated Content Contests

3. Email-Gated Contests

 

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Search Twitter

Posted by Plamen Miltenoff on 10th December 2014

Using advanced search in Twitter

https://support.twitter.com/articles/71577-using-advanced-search

is very similar to using advanced search in your SCSU online databases:

Advanced Search – Guided-Style Find Fields

http://support.ebsco.com/help/

Searching successfully Twitter is one of the techniques to mine Twitter and grow your audience:

20 tips for social media marketing

http://www.socialmediaexaminer.com/social-media-marketing-tips-pros

 

Posted in blog, Channel Dashboards, Digital literacy, Dubbler, information literacy, Library and information science, social media, Twitter | No Comments »

Uber

Posted by Plamen Miltenoff on 9th December 2014

http://www.businessinsider.com/everywhere-uber-operates-2014-12
Uber cities

I quit: Miseries of an Uber driver

A terrible GPS system and crummy hourly rate while the company reaps huge profits? No more. I’m out

http://www.salon.com/2014/11/30/i_quit_miseries_of_an_uber_driver/

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Formative Assessment

Posted by Plamen Miltenoff on 9th December 2014

Formative Assessment

http://www.pinterest.com/pin/566468459355086016/

Formative Assessment

Posted in assessment, Digital literacy, educational technology, instructional technology, mobile learning, student-centered learning, technology literacy, Twitter | No Comments »

Twitter Analytics

Posted by Plamen Miltenoff on 9th December 2014

How to Improve Your Tweets Using Twitter Analytics

http://www.socialmediaexaminer.com/improve-tweets-using-twitter-analytics/

Twitter ads and Twitonomy are helpful and cost-effective. Find time to go through these reports to see what works for you and your competition. The improvement in results from your Twitter marketing will be worth it.

Once you get comfortable with this kind of data review, check back every week, month or quarter to make sure that you are still hitting the optimal mark. The social media world moves fast, and analytics will help you keep pace with the changes.

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Interactive Marketing and Social Media

Posted by Plamen Miltenoff on 2nd December 2014

Interactive Marketing and Social Media

deCesare, Gina, Miltenoff, Plamen

Section 5, T/TH – 11:00am – 12:15pm and, Section 7, T – 6:oopm – 9:00pm

http://media4.stcloudstate.edu/scsu

  1. Introduction. Who am I, what I do:

http://lrts.stcloudstate.edu/library/general/ims/default.asp
http://web.stcloudstate.edu/pmiltenoff/lib290/

  1. What is the purpose of the meeting today: Interactive Marketing and Social Media
  • Define top 3 questions on your mind and be ready to share

Jerry Seinfeld’s 5 Tips On Social Media Etiquette
http://blog.stcloudstate.edu/ims/2014/06/26/social-media-netiquette-fun-with-jerry-seinfeld/

Social Media: do you use it and how?…
https://www.youtube.com/watch?v=MLNWWZN8BAA

  1. PPT, e.g. slide 27, by sharing with the students resources (most of them are infographics,) about best time when to apply social media marketing.

Social Media Examiner has plenty to say about it:
http://blog.stcloudstate.edu/ims/2014/10/01/social-media-management/

 

  1. Ideas and directions:
    Peruse over the 3 groups of directions and ideas and choose one. Study it. Outline what do you anticipate being useful for your future work. Add at least 3 more ideas of your own, which complement the information from this group of information sources.

 

 

http://blog.stcloudstate.edu/ims/2014/09/21/social-media-cocktail/
time-saving social media tools
http://blog.stcloudstate.edu/ims/2014/09/19/time-saving-social-media-tools/
30 Little-Known Features of the Social Media Sites
http://blog.stcloudstate.edu/ims/2014/09/19/social-media-features/
26 Creative Ways to Publish Social Media Updates
http://blog.stcloudstate.edu/ims/2014/08/28/26-creative-ways-to-publish-social-media-updates/
How to Write a Social Media Policy to Empower Employees
http://blog.stcloudstate.edu/ims/2014/07/01/social-media-how-to-write-a-social-media-policy-to-empower-employees/
How to Create Awesome Online Videos: Tools and Software to Make it Easy
http://blog.stcloudstate.edu/ims/2014/06/24/social-media-how-to-create-awesome-online-videos-tools-and-software-to-make-it-easy/

 

 

 

 

Posted in Digital literacy, learning styles, Library and information science, media literacy, mobile learning, social media, technology literacy | No Comments »