social media has a strong return on investment (ROI) – how to
Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.
social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.
Some of the raw social media data can include:
Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.
Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).
Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
Followers: Total number of Twitter followers.
Link Clicks: Total number of URL and hashtag links clicked.
Mentions: How many times your @username was mentioned by others.
Profile Visits: Total Twitter profile visits.
Replies: How many times people replied to your Tweets.
Retweets: Total Retweets received by others.
Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
Tweets: How many Tweets you’ve posted.
Here are the top LinkedIn metrics:
Clicks: Total clicks on a post, company name or logo.
Engagement: Total interactions divided by number of impressions.
Followers: Total number of new followers through a sponsored update.
Impressions: Total times your update was visible to other users.
Interactions: Total number of comments, likes, comments and shares.
Average Session Duration: Average session times users spend on your site.
Bounce Rate: Percentage of users leaving your site after one page view.
New Users: Total number of new users coming to your site for the first time.
Pages / Session: Average number of pages a user views each session.
Pageviews: Number of pages loaded or reloaded in a browser.
Sessions: Total times when users are active on your site.
need to decipher what’s most important.
If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.
For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:
41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.
If you want to avoid Facebook virus, you MUST avoid clicking on links that are not legitimate. If you are not expecting a message from your friend, you should simply ignore it or send him/her a message FIRST and ask if he/she has sent something to you. Additionally, avoid accessing every game or other app on Facebook because it may be hacked by cyber criminals. If you have been tricked by any of these types of Facebook virus, you should change your Facebook’s password ASAP in order to avoid identity theft in the future. Additionally, conatct your friends and warn then that your account has been hacked. Finally, download Reimage or Malwarebytes Anti Malware, update it and run a full system scan in order to make sure that your PC is free of viruses…
The top ten priorities for strong and effective social media policies should be:
explaining the risks that can arise through the use of social media and the reasons why having a policy is necessary;
clarifying the permitted uses of social media during work hours and/or using the employer’s resources. This will include when employees are allowed to access social media at work (if at all), when such access is permitted – for example, during an employee’s lunch hour or while the employee is on a break, or at any time – and what will be considered to be excessive use;
confirming that the policy applies in respect of social media use by an employee outside of work hours where that use impacts on the employer or the workplace, including by an employee publishing comments which are referable (whether directly or indirectly) to the employer, its products, other employees, customers, partners, suppliers or competitors;
clarifying prohibited uses of social media, such as an employee engaging in online conduct which may constitute unlawful discrimination, defamation, bullying or harassment. There needs to be careful consideration of how this part of the policy links to an employer’s other existing policies covering those issues. Consideration can also be given to requiring employees to inform their employer when they become aware of any potential breach of the policy by another employee – unlike in other jurisdictions, this concept of “dobbing in” a colleague can be difficult to promote in Australian workplaces;
confirming that social media use must be consistent with an employee’s obligations to comply with all applicable laws, including to not make any comment that may be misleading or deceptive in trade or commerce (in breach of Competition and Consumer Act 2010 (Cth)), and to not disclose any market sensitive information prior to disclosure by the employer (in breach of insider trading laws);
reminding employees of their obligations in respect of the employer’s confidential information and intellectual property, and privacy, copyright and plagiarism issues more generally;
where an employee is subject to a workplace investigation, in addition to requiring an employee to generally assist with that investigation, specifically directing an employee to preserve and not delete relevant social media content, and to provide their employer with reasonable access to that content for the purposes of the investigation;
specifically providing the employer the ability to direct an employee to remove or delete prohibited content;
expressly stating that breach of the policy may result in disciplinary action up to and including termination of employment; and
directing an employee on how they can notify their online connections of their departure from their employer and their acceptance of a new role, and confirming that the inappropriate use of those social media connections can constitute a breach of any post-termination restrictions on soliciting clients.
Need Sample Social Media Policies? Here Are 7 to Inspire Yours
The Roll app will help you make sure your images are the best they can be. The Roll analyzes your photos, rates them on a zero to 100 scale, and adds keywords for easy search (much like Google Photos).
The Roll has more features than I have time to write about it here. Just do yourself a favor and check it out. Your visual content will thank you.
Tuurnt is a social media app and platform following in the ephemeral footsteps of Snapchat. Giving users 24 hours to respond to photos and videos, Tuurnt turns regular visual posts into social events where participation and contribution from both known contacts and public users is encouraged.
Yubl’s success can be attributed to not only the highly detailed interface, but the three main areas of the user experience. “Private” is for one-on-one or invite-only group, ‘Public’ is an open forum across the entire social network (including brands and celebrities), and ‘Explore’ is for searching and finding other users such as brands and celebrities.
For years educators have leveraged curation tools such as Scoop.it, Storify, and Pinterest to help students critically evaluate online resources.
(my bold to emphasize the difference between the definition of digital literacy, which I am fighting to establish at SCSU LRS and the continuous “information literacy” trend of the reference librarians )
Mapping Digital Literacy Policy and Practice in the Canadian Landscape
A well-rounded digital literacy incorporates print literacy but adds new capacities, competencies and comportments into the mix. Now included is the technical know-how to create a website, produce and upload a video, edit an image, design a functional information architecture for accessing or sharing knowledge – as well as many “soft skills” such as critical thinking and ethical behaviour. One of the primary transformations of the digital era in the 21st Century has been the introduction of end-users as actors in the world of communication, autonomous (producers and consumers of information) who can access and disseminate content in Web 2.0 domains without the regulatory controls of traditional filters and gatekeepers. Given this development, end-users now need greater critical thinking capacities to manage content: to decide what is valid and truthful and be able to incorporate multiple perspectives and voices into expanding worldviews. Additionally, exhibiting ethical behaviour in what may be said or posted online is essential to contemporary civic mindedness whether in a local context or the broader global village.