Archive of ‘social media’ category

Backchannel: is it only K12 moving that direction?

backchannel — a digital conversation that runs concurrently with a face-to-face activity — provides students with an outlet to engage in conversation.

In a recent article by Edutopia:
The Backchannel: Giving Every Student a Voice in the Blended Mobile Classroom. (n.d.). Edutopia. Retrieved May 28, 2014, from http://www.edutopia.org/blog/backchannel-student-voice-blended-classroom-beth-holland

the author brings yet another argument in support of using the BYOD movement in K12 to promote usage of mobile devices and social media FOR the learning process, rather then seeking ways to shut them off.
It seems that Higher Ed is lagging behind in their paradigm shift toward Backchanneling.
What do you think must be done at SCSU to seek the usage of mobile devices and/or social media to involved students in the learning process?
Pollard, E. A. (2014). Tweeting on the Backchannel of the Jumbo-Sized Lecture Hall: Maximizing Collective Learning in a World History Survey. History Teacher, 47(3), 329-354.
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Cronin, J. J. (2011). The Classroom as a Virtual Community: An Experience with Student Backchannel Discourse. Business Education Innovation Journal, 3(2), 56-65.
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Pohl, A., Gehlen-Baum, V., & Bry, F. (2012). Enhancing the Digital Backchannel Backstage on the Basis of a Formative User Study. International Journal Of Emerging Technologies In Learning, 7(1), 33.
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Jarrett, K., & Devine, M. A. (2010). How to use backchanneling in your classroom. Education Digest, (1), 41.
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Reid, A. (2011). Social media assemblages in digital humanities: From backchannel to buzz. doi:10.1108/S2044-9968(2011)0000003019
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The Teacher’s Guide To Twitter

The Teacher’s Guide To Twitter

 http://www.edudemic.com/guides/guide-to-twitter/

Create, Don’t Just Consume
Connect and Network
Share Your Resources

Guide To Education-Oriented Twitter Hashtags

Guide To Education-Oriented Twitter Hashtags
http://edudemic.com/wp-content/uploads/2012/10/education-twitter-hashtags-730×1805.jpg

Getting Connected

With these tips and tools, you’ll be able to get connected with the people that matter most to you on Twitter.

  1. Follow experts: Get useful information from other experts in your field.
  2. Twitterholic: With Twitterholic, you’ll be able to find the most popular users on Twitter.
  3. Make friends with your competition: It may seem counterintuitive, but connecting with your competition can help keep you in the know and well networked.
  4. Twitter Fan Wiki: Find a directory and more in this wiki.
  5. Don’t follow too many new people at once: Follow too many people without reciprocation, and you’ll come off as a spammer.
  6. TwitterPacks: Check out this tool to locate people according to their interest group.
  7. WeFollow: Find people by industry or hobby using WeFollow.
  8. Follow back: When you discover new followers, be sure to follow them back if they are interesting or offer value to you.
  9. Keep your follow ratio balanced: Follow too many people without being followed back, and you will seem spammy, but if you have lots of followers that you don’t follow back, you’ll come off as snobby.
  10. Localtweeps: You can use this tool to filter tweets by zip code.
  11. Participate in Twitter events: Be a part of #followfriday, #musicmonday, and similar events to be a part of the community.
  12. Geofollow: Search for others in your location with this site.
  13. Twitterel: With Twitterel, you can find users with common interests.
  14. Twinfluence: Use Twinfluence to discover users with good reach, velocity, and social capital.
  15. Twellow: Use Twellow to find Twitter users based on category.
  16. Twitter Snipe: Twitter Snipe will auto follow users based on your niche.
  17. Talk to people about their interests: Show that you’re human by discussing things that are important to others.
  18. Follow your followers’ followers: Check out the follow lists of people you find interesting and connect with them.
  19. Be patient: Amassing Twitter followers doesn’t happen overnight. Be patient, and you’ll build a group of valuable followers.

Search

Put Twitter’s massive amounts of information to work by using these search tips and tools.

  1. Twitority: This search engine offers results based on Twitter users with authority.
  2. TwitterLocal: Search for tweets around a specific area with the help of this tool.
  3. Use keyword tricks: Take advantage of the advanced search option on Twitter.
  4. Use quotation marks: If you’re looking for a specific term, put it in quotation marks to get better results.
  5. Twithority: With Twithority, you’ll find Twitter search results with authority.
  6. Use hashtags: If you come across a useful hashtag, click on it to see what else you’ll find.
  7. Subscribe: Keep up with useful keywords and hashtags by setting up an RSS subscription for them.
  8. Pay attention to trends: Stay on top of the latest in your field by seeking out and participating in trending topics. For instance, students enrolled in political science degree programs may want to follow trending topics related to upcoming local and state elections.
  9. Retweetist: Retweetist shares popular trends, topics, and people using retweets on Twitter.
  10. Tweet Volume: With this tool, you can find out if your keywords are popular on Twitter or not.
  11. Tweetmeme: Check out Tweetmeme to learn about retweeting stats for articles on Twitter.
  12. Twitt(url)y: Find out about hot news with this tool that sorts URLs by how frequently they are mentioned in tweets.
  13. Twackle: With this aggregator, you’ll be able to find news and more in a single destination.
  14. Twitter Sniffer for Brands: Twitter Sniffer makes it easy for you to keep track of conversations about you on Twitter.
  15. Twuoted: Find popular quotes with this site that follows the #quote hashtag.
  16. Tweet Scan: Follow Twitter conversations by keyword and category using Tweet Scan.
  17. Monitter: Stay on top of 3 keywords at once with this keyword search tool.
  18. Pay attention to timing: Monitor the most popular hours for your Twitter followers, then concentrate your most important messages in those hours for more effective tweeting.

Organization

With these tips and tools, you can keep all of your information on Twitter well organized.

  1. Use a tool to manage Twitter: Don’t let your research get lost-use a tool to organize everything.
  2. Tweetdeck: Make use of this tool to organize tweets from various groups into easy to manage categories.
  3. Don’t try to read everything: You will be on Twitter all day and all night if you try to read every single tweet from your followers-just drop in when you can.
  4. My Tweeple: This tool will help you organize the people you’re following.
  5. Tweetree: See your Twitter stream in a tree with organized conversations using Tweetree.
  6. Make good use of alert tools: Make sure you’re not missing good conversations by setting up alerts that will tell you when friends and other Twitter users discuss keywords you’re interested in.
  7. Tweet Clouds: Analyze your keyword usage with this tool.
  8. Twitterator: Monitor groups of people while staying organized with the help of this script.

Authority Building

Follow these tips and use these tools in order to establish yourself as an authority in your field.

  1. Own your brand: Even if you don’t want to use your real name on Twitter, at least claim it so that no one else can use it against you.
  2. Be retweetable: Share tweets that others will want to retweet.
  3. Use popular tweets as blog posts: If you share a site or bit of information that turns out to be very popular, use it as a jumping off point for a blog post.
  4. Use your real name as your Twitter name: Be more personal and authoritative by using your real name.
  5. Respond: Don’t just sit in your ivory tower-talk back to the people who want to engage with you.
  6. Share your credentials: Let people know why you’re an expert in your field.
  7. Shake things up: Offer a good variety in your stream of links, blog posts, retweets, responses, and questions.
  8. Just don’t spam: Don’t do it-no one likes it, and it won’t be tolerated.
  9. Share information: Gain a reputation as an expert by sharing helpful links, resources, and more.
  10. Be sincere: Be honest and considerate in your tweets and replies.
  11. Find out authoritative keywords: See which keywords the authorities in your niche are using.
  12. Discuss what’s hot: Share your opinions and resources on what’s currently moving on Twitter.
  13. Don’t go crazy with links: Avoid using your Twitter account just to post links to your blog.
  14. Point out interesting information: Don’t just talk about yourself, discuss what’s happening in your field.
  15. Follow authorative accounts: Populate your Twitter neighborhood with people who have authority.
  16. Promote your Twitter URL: Share your Twitter name on your email, blog, Facebook, and other locations online so people can find you.
  17. Slow down: Don’t clog up your followers’ Twitter screens-keep your Tweets relevant and interesting, not inane and constant.
  18. Don’t always talk about yourself: Talk about more than just your own agenda.
  19. Be helpful: Spread goodwill by answering questions, introducing others, and offering recommendations.
  20. Reply to others: Get involved with the people you follow and engage in the Twitter conversation with replies.
  21. Show your personality: Show off the person behind the brand on Twitter.
  22. Use keywords: Use keywords that are important to your field to attract followers.

Getting Value

Follow these tips to make sure you’re getting value out of your Twitter experience.

  1. Networking: Meet offline with others in your field to get great value out of Twitter.
  2. Be useful: Give advice, resources, and more.
  3. Fill out your bio: Make sure people know where to go to find more information about you.
  4. Use Twitter on your blog: Keep your blog updated up to the minute with Twitter.
  5. Stop abuse in its tracks: Use Twitter to find out who is badmouthing you, and use action to stop it.
  6. Connect with complementary businesses: Find value in Twitter by getting connected with others that can support your business or niche.
  7. Enjoy ambient knowledge: With Twitter, you’ll be able to stay on top of news in your field around the clock.
  8. Listen: Just listen, and you’ll find interesting and useful information.
  9. Promote events: Use Twitter to promote live and virtual events like seminars, sales, and more.
  10. Ask for help: Get instant feedback by asking for help on Twitter.
  11. Meet your customers: Use Twitter as a way to interact with your customers, whether through the service or in real life.
  12. Listen to your critics: Find out what people are saying about you, then respond to it and act on it.

How To Connect With Students On Twitter

  1. Don’t require that students follow your account.
  2. Commit to posting at regular intervals. 
  3. Vary the time of day of the posts.
  4. Post links to content that is user friendly.
  5. Know your audience’s interests. 
  6. Don’t just retweet, generate original links. 
  7. Suggest people, organizations or magazines to follow.
  8. Be personal. 
  9. … yet avoid the overly personal comments. 

Twitter Rules Every Teacher Should Know

Rule #3

If you’re adding the Twitter logo to some marketing materials, here’s how to properly format it all. Same goes if you’re just adding in the Twitter Bird to other materials. Useful to know.

twitter advertising guidelines

Rule #4

Always capitalize the T in Twitter and Tweet. Seriously. That’s a little-known rule that basically everyone doesn’t follow but it’s worth trying to remember!

A Useful Twitter Cheat Sheet

A Useful Twitter Cheat Sheet

Twitter Tips For Students and Teachers

See Also: A Visual Guide To Twitter For Beginners

  1. Actually complete your bio. You’ll get more mileage out of your Twitter account if you actually create a profile that says something about you, offering potential followers information about your interests, professional or otherwise.
  2. Learn the basics. Learn the basic terminology for Twitter and the major functions it can perform by doing a little reading on helpful social media blogs beforehand. You’ll thank yourself later.
  3. Get some style. Before you send out your first tweet, decide what kind of tweeter you want to be. The London School of Economics and Political Science offers up three major styles here so you can learn more about the subject.
  4. Learn from others. One of the best ways to learn how to use Twitter is to spend some time seeing how others have set up and been using their accounts. Luckily, there are tons of other academics on Twitter to learn from.
  5. Don’t be mean. The Internet is full of people who are all too happy to say some pretty harsh things, but just because they’re incredibly tactless doesn’t mean you have to be. Never say anything on Twitter you wouldn’t want people to find out about, or wouldn’t say in any other situation. If people are hassling you, ignore them and move on.
  6. Announce that you’ll be joining a hashtag chat or conference. If you’re going to be tweeting more than usual, let your followers know in advance so they can choose to tune out if they’re not interested in your live tweeting or chatting.
  7. Actually respond in a reasonable amount of time. If someone asks you a question or directs a tweet your way, respond as soon as you can, just like with email or any other digital communication, especially if you’re using Twitter in your courses.
  8. Be gracious and say thank you. A little bit of gratitude goes a long way on Twitter. If someone helps you out or shares your research, don’t forget to say thanks.
  9. Make mistakes. No one is perfect, and if you’re new to Twitter you’re probably going to have a few gaffes along the way as you learn the ropes. That’s OK! Don’t let it slow your enthusiasm for using the social site.
  10. Start your own hashtag chat. Twitter chats have exploded in popularity in recent months, so get in on the trend while the getting’s good. Start your own chat on an academic topic, or chime in on other bigger existing chats for a chance to network.
  11. Find and use some hashtags. You’ll make it easier for others to find your tweets if you add a few relevant hashtags here and there.
  12. Do ‘Follow Friday’. Every Friday, Twitter explodes with suggestions on who to follow. Offer up your own and you may just end up in someone else’s suggestions.
  13. Share the stuff you’re reading. Reading a story on a site like Edudemic? Found an amazing article in pop-science about your research field? Share it! If it’s interesting, it’ll probably get retweeted and passed around, and you might just interest a student or two to boot.
  14. Reach out and connect with someone. Not everyone you connect with on Twitter has to be in your field or even in academia. In fact, you might enrich your research and your professional life by reaching out to other fields and professions.
  15. Do some backchannel talks. Whether you have students post to Twitter during class or ask them to share comments during a presentation, these backchannel talks can help facilitate conversation and provide a record of a shared learning experience.
  16. Create your own classroom hashtag. One way to keep classroom tweets organized is by having a shared hashtag that all students use. Just make sure no one else is using it!
  17. Connect Twitter to Moodle or Blackboard. You can help push students to interact using Twitter by adding a Twitter widget to your Blackboard or Moodle site for the class. Follow the instructions here to get started.
  18. Don’t mandate your students follow you on Twitter. Don’t force students to follow you on Twitter unless it’s part of the course. Let them decide to follow or not.
  19. Be happy (see #5 above). You don’t have to be super serious on Twitter to earn students’ respect. In fact, loosening up could just help improve your rapport with your students.
  20. Live-tweet a conference or event (see #6). Share your conference-going experience by tweeting updates about it throughout the day to your followers.
  21. Share some of your lesson plans. Educators and academics can come together to share and collaborate on lesson plans quite easily using Twitter.
  22. Collaborate with other teachers / parents / students. If you find you have similar interests with another academic, use Twitter to work together on research ideas, classroom solutions, and other topics.
  23. Collaborate with other classrooms in your school, district, or another country.Why work alone when you can connect with other college classrooms? That’s just what many college classes are doing these days.
  24. Host reading discussions. Holding a reading discussion over Twitter gives everyone a chance to chime in, even shy students who might not otherwise speak up.
  25. Actually use Twitter for writing assignments. Want to teach your students the art of brevity? Assign them poetry or prose to be written on Twitter.

The Teacher’s Guide To Twitter Hashtags

Are you looking to figure out exactly which Twitter hashtag is the right one to follow? There’s no shortage of options and it can feel overwhelming. Sure, there’s the popular #edchat and #edtech hashtags most of us follow. But what about the more focused tags that you’re missing out on?

#edapp

educational apps

#elearn I’d suggest using this rather than the longer #elearning
#flipchat chat platform for flipped classroom educators. See here.
#flipclass platform for those interested in the flipped classroom.
#flippedclassroom Obsolete. Use the shorter #flipclass. All about the flipped classroom
#gbl game-based learning
#globalclassroom Good for finding global collaboration / connections, sharing #globaled practice. Official chats run monthly over 3 days. Click here for schedule
#ipadchat name speaks for itself. See here.

Use Behavioral Triggers to Spur Social Media Actions and Use Photos to Boost Social Chatter

How to Use Behavioral Triggers to Spur Social Media Actions

http://www.socialmediaexaminer.com/behavioral-triggers/

Our brains are hardwired to base decisions on emotion and familiarity.

#1: Set the Tone with Facial Cues
#2: Help Your Fans “Feel” the Experience
#3: Use Memories to Connect
#4: Promise (and Deliver) Something New

Use Photos to Boost Social Chatter

http://www.socialmediaexaminer.com/photos-boost-social-chatter/

It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.

You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.

#1: Encourage Unexpected Activities
#2: Give Customers Props
use art installations, themed cardboard cutouts or decorated spaces with props (e.g., hats, mustaches, capes and other accessories) and encourage people to take pictures.
#3: Use Fads in Your Favor
#4: Highlight Customers’ Best Photos

When you ask people to share pictures, give them a fun way to do it and encourage them to tag you


Social Media. LinkedIn – bibliography

  1. Baron, S., Richardson, B., Earles, D., & Khogeer, Y. (2011). Harketing academics and practitioners: Towards togetherness. Journal Of Customer Behaviour10(3), 291-304.
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    The discussion points to the need for new ways of making academic research accessible if it is to have a greater impact on practice. Accessibility should not be at the expense of normal, academic rigour. It could take various forms such as new submission categories for journal. articles, the development of new blogging communities, and other means of fostering the practitioner/academic dialogue. The paper concludes by requesting the engagement of the entire marketing community to participate in a new discussion group onLinkedIn that has been specifically set up to foster dialogue and encourage progress
  2. Berk, R. A. (2013). LINKEDIN TRILOGY: Part 1. Top 10 Reasons You Should NOT Join LinkedIn Professional Network!. Journal Of Faculty Development27(2), 62.
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  3. Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d79561025%26site%3deds-live%26scope%3dsite
    #SocialMedia and  students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
    Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction.
  4. Brand, P., & Arasteh, S. (2013). USING LINKEDIN and TWITTER for JOB SEARCH and CAREER MANAGEMENT.Career Planning & Adult Development Journal29(3), 33.
    http://eds.b.ebscohost.com/eds/detail?vid=4&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=edo&AN=94264254
  5. Tachibana, C. (2014). A Scientist’s Guide to Social Media. Science343(6174), 1032-1035. doi:10.1126/science.opms.r1400141
    http://eds.b.ebscohost.com/eds/detail?vid=5&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=aph&AN=94807556
    the use of social media by scientists who may or may not be introverted, focusing on the potential professional benefits of online communities such as the professional networking website LinkedIn as of February 2014. Topics include the social network Facebook, the microblogging website Twitter, and peer review networks.
  6. Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal27(1), 92-95. doi:10.1629/2048-7754.142
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    the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research

How to rock LinkedIn: The beginner’s guide from Kelvin (KC) Claveria

How to Explain Social Media Marketing to Skeptics

How to Explain Social Media Marketing to Skeptics: An Analogy

http://www.dragonsearchmarketing.com/how-to-explain-social-media-marketing/#sthash.KUNUdSwk.dpuf

You’re not just broadcasting promotional material. You’re looking at the twitter feeds of your target audience and influencers and having a conversation with them, hoping they’ll look at your profile and read your blog, even share your content. – See more at: http://www.dragonsearchmarketing.com/how-to-explain-social-media-marketing/#sthash.KUNUdSwk.dpuf
AND MUCH MORE…

 

Social Media Dimensions Blueprint

Social Media Dimensions Blueprint

http://socialmediatoday.com/tara-urso/2393561/social-media-dimensions-blueprint?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=2aa60dafd36406f25bfb5459b5c8a22217ccb31d307d3a793341933b78c5c9c6

While Twitter suggests that you upload an image that is 1500 x 500px, some have found that the optimal size seems to be 1500 x 421px.

 

 

Social Media Feuds: Foursquare versus Yelp

Battle Of The Brands: Yelp Throws Major Shade At Foursquare In Its iOS Update

Read more: http://www.businessinsider.com/battle-of-the-brands-yelp-throws-major-shade-at-foursqaure-in-its-ios-update-2014-5#ixzz30keby0pe

The newly rebranded Foursquare will get rid of its check-in features and will compete with apps like Yelp, focusing solely on local recommendations. The second app, Swarm, will have check-in capability and show users which of their friends are nearby.

Read more: http://www.businessinsider.com/battle-of-the-brands-yelp-throws-major-shade-at-foursqaure-in-its-ios-update-2014-5#ixzz30keqv7OD

5 Browser Extensions to Improve Your Social Media Marketing

5 Browser Extensions to Improve Your Social Media Marketing

http://www.socialmediaexaminer.com/5-social-media-browser-extensions/

#1: Engage on Instagram from Your Browser
third-party Instagram extension for Chrome. This extension allows you to engage on Instagram without going to your phone or to the Instragram.com website.

#2: Add GIFs to Social Media Updates
Giphy’s extension

#3: Customize Saved Links
Bitly
extension and bookmarklet

#4: Schedule Content for Publishing
Buffer as one of the apps to integrate with Zapier

#5: Analyze Twitter Profiles
Riffle impressive list of integrations—15 platforms in
Klout

 

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