How companies are failing social media managers—and wasting crucial talent
Facebook and Twitter are still the most frequently managed company channels. “The top five social media channels managed include Facebook (81%), Twitter (77%), LinkedIn (67%), Instagram (66%), and YouTube (51%),” according to the report.
(Just 6% are managing TikTok channels despite the platform’s meteoric rise.)
The primary role of social media managers is to create content. Forty-one percent of respondents said their primary role as a social media manager was to create content, while 20% said their main goal was to improve brand awareness and reputation.
It’s a female-dominated field. Seventy-nine percent of the 379 respondents are women.
Engagement and replies are the top metric for evaluating performance, but many have no clear objectives. According to the report, 45% of social media managers are evaluated on their engagement and replies, followed by progress toward goals (36%) and follower counts (33%).
Thirty percent said their social media performance was not evaluated at all.
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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media
How to Brand Your Mobile Facebook Live Streams
By Owen Video March 12, 2018 https://www.socialmediaexaminer.com/how-to-brand-mobile-facebook-live-streams
A branded banner image has several benefits.
- First, it will grab attention in the news feed.
- Also, you can design the image to highlight your offer while the actual video demonstrates the value of your products.
- Even better, producing a Facebook live stream with a branded image doesn’t take a ton of your time and it can position your company as tech-savvy and cool.
branding your live videos.
#1: Create the Branded Image Overlay
#2: Set Up the Switcher Go App for Live Video
The Switcher Go iOS app is a free tool that’s packed with features and allows you to overlay an image in the lower third of your live video. You can connect the app to Facebook Live and YouTube Live. (Although you can use the Switcher Studio video tools, you only need Switcher Go to add an image to a live video.)
My note: this article is geared toward Apple mobile tools. If you are Android user and/or use both tools, and/or are running your Live feed from laptop/desktop, OBS (Open Broadcast Sofware) – https://obsproject.com/ might be good option.
#4: Stream Your Live Video With a Branded Image
#5: Boost the Live Video Post to Your Target Audience on Facebook
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more on Facebook Live in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook+live
http://gettingsmart.com/2013/10/25-smart-socialmedia-tips-edleaders/
5 Learning Strategies
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Track relevant hashtags on twitter (I use Hootsuite)
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Use a reader to scan key blogs (I switched from iGoogle to Ustart & Feedly)
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Like causes/companies and track on Facebook
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Learn about your audience and growth (we use Sprout Social and Google Analytics)
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Open a doc for good question you receive; use for future blogs
5 Impact Strategies
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Blog at least weekly about what you learn
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Tweet 5-10/day about what’s catching your attention
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Follow people doing good work
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Use hashtags/handles when you tweet
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Capture contacts in a CRM database for easy sharing
5 Leadership Strategies
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Write a weekly staff blast
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Publish a weekly community blast
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Make contact information available publically
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Create multiple points of entry
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Create opportunities for discussions and feedback
5 Brand-Building Strategies
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Use simple crisp graphics
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Create a clean easy to navigate homepage
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Add Facebook & Twitter icons to homepage
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Blog weekly and make it easy to share
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Keep branding between all channels cohesive
5 Survival Strategies
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Carve out learning and sharing hour every morning
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Don’t obsess the rest of the day
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Haters will hate; pick your battles
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Clear your inbox twice daily; flag/prioritize follow ups
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Turn it all off and go for a walk