Author Archive

Wade Harman is a digital business consultant specializing in Social Media Psychology. He is also a keynote speaker and hosts The Social Brain Podcast.

What Do You Mean By, ”Social Media Psychology Strategy”?

ninety-percent of purchasing decisions are made subconsciously and you know that’s a pretty big purchase thing there. Products that evoke emotions, they will always win with your customers.

George Lowenstein says “a major part of our brain is busy with automatic processes, not conscious thinking.” Ain’t that funny?

We all know social media is the front door to our content. But why aren’t they coming in? So if they’re not coming to your – quote unquote ”door”. If they’re not coming to your door, then you’ve not impacted them on a positive psychological level. Social media psychology is the back door.

It’s All About Making An Attractive ”Doorway”

how people clique on Twitter, what causes that clique. What causes that conversion, that lead. Topics like this are what make up social media psychology.

I will be bringing in, like I said certain influencers every month. Talking about their own experiences with social media and blogging content marketing and what have you in these lab classes.

So I needed help with people with large followings. People that had trust with their audience. I needed those people to share my content. So my voice could be heard quicker and so I began to stop blogging so much… I still blog, but I was blogging three time s a week and that’s a lot to blog. That really is.
So I began to understand that I needed to start building relationships. Now I’m blessed to have a lot of different resources at my fingertips. I have built those relationships with a lot of people from average Joe’s like me to influencers like Jay Baer and understand how a small business owner can go and get their voice heard online.

Reticular Formation

So that’s why there’s a huge need for The Think Tank Community I believe. Not only are we showing you how to target you audience, but we’re also showing you how to wake them up using social media psychology.

my note: do we need a think tank community for educators?

What Do You Do When There’s No More Engagement?

So wake somebody up out of their reticular formation, you target that audience and you already know that, you’ve already done that. You’re going to be an expert on Twitter, okay and so you’re not getting any feed back. You’re not getting any engagement.

So what do you do?

You niche down, you niche down. This is the way you wake these people up. Yes, when you niche down your audience gets a little bit smaller, but you keep nicheing.

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[much] more on social media in this IMS blog:

https://blog.stcloudstate.edu/ims?s=social+media

21
Aug
2016

Ethical Considerations For Using Virtual Reality

categories: gamification, instructional technology, technology literacy

Five Ethical Considerations For Using Virtual Reality with Children and Adolescents

https://ww2.kqed.org/mindshift/2016/08/17/five-ethical-considerations-for-using-virtual-reality-with-children-and-adolescents/

G+ link https://plus.google.com/+TessPajaron/posts/8YYgjoPrQvq

In an address to the VRX conference in San Francisco, noted game developer and tech wizard, Jesse Schell predicted that over 8 million VR gamer headsets will be sold in 2016. Facebook purchased Oculus Rift, presumably laying the groundwork for a future where friends and family will interact in rich virtual spaces. All the major players, including Microsoft, Sony, Samsung, Google and an HTC and Valve partnership are jostling for the consumer headset market.

Experimenting with VR in his classes as part of a project piloted by Seattle-based foundry10, a privately funded research organization that creates partnerships with educators to implement, research and explore the various intersections of emerging technologies and learning, including VR..

And the technology’s potential for good is vast. It has already been used to help with autism, improve personal financial management, treat PTSD and manage pain. More and more news outlets, including the New York Times, are adopting immersive journalism, where news stories can be experienced through VR.

As an educational tool, VR might prove transformative. Google Expeditions allows students to take over 100 virtual journeys from ancient Rome to the surface of Mars. It might also have a big impact on social emotional learning (SEL), as VR’s unique ability to produce empathy recently led Wired magazine to explore its potential as “the ultimate empathy machine”. Addressing a persistent anxiety, Suter used Samsung Gear’s Public Speaking Simulator to successfully prepare a few nervous students for class presentations, reporting they felt “much more calm” during the live delivery.

Ethical Considerations

In a recently published article, researchers Michael Madary and Thomas K. Metzinger from Johannes Gutenberg University in Germany review a series of ethical considerations when implementing VR. The illusion of embodiment may provide VR’s greatest value to education, but also lies at the heart of its ethical implementation. Madary and Metzinger believe that VR is not just an evolution from television and video game screens, but a revolution that will have an enormous social impact. In their paper, they claim that:

VR technology will eventually change not only our general image of humanity but also our understanding of deeply entrenched notions, such as “conscious experience,” “selfhood,” “authenticity,” or “realness.”

It’s important to remember that many current VR uses in schools, like Google Expeditions, are not interactive VR, but simply 360-degree video experiences. In these cases, students experience immersive 3D pictures or panoramas, but do not deeply interact with the content. The illusion of embodiment is a product of interactive content and motion tracking, where users can alter and affect their environment and engage with others who share their virtual space. Headsets like the Vive and Occulus Rift fall under this latter category, but it won’t be long before most, if not all, consumer oriented VR technology will be completely immersive and interactive.

1. Long-Term Effects and Prolonged Exposure

2. The Impact of Environment on Agency and Behavior

3. Aggravating Preexisting Psychological or Emotional Issues

4. (Un)Reality and Diminished Real World Interactions

5. Privacy and Data Gathering

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more on virtual reality in this IMS blog

https://blog.stcloudstate.edu/ims?s=virtual+reality

21
Aug
2016

VR gaming backpack

categories: gamification, instructional technology, technology, technology literacy

HP’s VR gaming backpack is light, thin, and still a prototype; It feels pretty good!

By Adi Robertson

http://www.theverge.com/circuitbreaker/2016/8/19/12555550/hp-omen-x-virtual-reality-gaming-backpack-computer-hands-on

Alienware, Zotac, and MSI have all shown off self-contained backpacks that can be used with the HTC Vive, and companies like The Void have created their own “backtops” for location-based entertainment.

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more on virtual reality in this blog:
https://blog.stcloudstate.edu/ims?s=vr

20
Aug
2016

interview q/s for school leaders

categories: Digital literacy, information technology, instructional technology

Interview Questions for 1:1 School Leaders

http://www.edurolearning.com/interview-questions-for-school-leaders/

found in G+ https://plus.google.com/+JeffUtechtEd/posts/Vys7LxSjzuW

help administrators as they start hiring for their 1:1 environment with some questions they can ask during the interview process.

Questions for teachers entering a 1:1 school

What computer platform are you most comfortable with, Mac, PC or tablet?

Why do you want to work in a 1:1 school?

What particular challenges and learning opportunities excite you about working in a 1:1 school like ours?

Being able to look up information and resources on the web is an important skill. Explain how you go about looking up information on the web. How do you verify that the information you find is trustworthy and of use to you and your students?

Knowing we are a 1:1 school and that we expect students to use their laptops for learning, what is something that you would start learning and thinking about today to prepare you for this new learning environment?

At what times do you feel that it would be appropriate to have “lids down”? When do you believe a laptop is not a tool for appropriate use?

How comfortable are you with using online resources in your classroom? What are some resources you’ve used in the past? How have you found these resources?

Tell me how you think the future you are preparing children for will be different?

How often do you/have you taken part in technology Professional Development opportunities?

Do you read any professional magazines or educational blogs as part of your own PD? If so, which ones?

What apps do you use to curate information?

Do you have a Personal Learning Network? If so, can you tell me a story of how you learn from your network.

How often do others come to you for guidance in using technology? Do you offer guidance when not asked? If so, describe how you did this recently?

18
Aug
2016

leadership in finland

categories: compensation, evaluation, teaching

Lessons From Finland: What Educators Can Learn About Leadership

September 19, 2013

http://ww2.kqed.org/mindshift/2013/09/19/lessons-from-finland-what-educators-can-learn-about-leadership/

Teacherpreneurs: Innovative Teachers Who Lead But Don’t Leave, by Barnett Berry and Ann Byrd, and Alan Wieder.

A typical Finnish teacher teaches just under 600 hours a year, whereas the average American teacher teaches students over 1,600 hours annually.

Our teachers in Seattle meet about two hours a week for common planning, like you do in Finland, but the big difference is that in our two hours we are supposed to receive professional development, but teachers in your country get to create their own professional development to further their school.

18
Aug
2016