Category: Library and information science


May
2018

Google go home

categories: Digital literacy, information technology

‘Google go home’: the Berlin neighbourhood fighting off a tech giant

Other cities have embraced the company, but in Kreuzberg opposition to a planned Google campus is vociferous. What makes Berlin different?

https://www.theguardian.com/cities/2018/may/09/fuck-off-google-the-berlin-neighbourhood-fighting-off-a-tech-giant-kreuzberg

Google’s sites in London, Madrid, Tel Aviv, Seoul, São Paulo and Warsaw (in a converted former vodka distillery) are hubs for entrepreneurs, providing workspace for startup founders as well as networking and educational events.

the recent offer from Sidewalk Labs – a company owned by Alphabet, Google’s parent company – to redevelop Toronto’s waterfront as a reason to be concerned about the company’s interests in potentially extracting data from cities.

Google’s history of tax evasion and mass surveillance as examples of actions that make it incompatible with the progressive values of the local area.

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more on Google in this IMS blog
https://blog.stcloudstate.edu/ims?s=google


May
2018

ELI Online Event XR

categories: Digital literacy, educational technology, gaming, information technology, instructional technology, mobile learning

ELI Online Event | eXtended Reality (XR): How AR, VR, and MR Are Extending Learning Opportunities

May 22 and 24, 2018 | 12:00 noon – 3:35 p.m. ET

https://events.educause.edu/eli/focus-sessions/2018/extended-reality-xr-how-ar-vr-and-mr-are-extending-learning-opportunities

https://twitter.com/search?q=%23elifocus #elifocus

https://www.educause.edu/badging

Over the past year, interest in eXtended reality (XR) technologies (such as virtual, augmented, immersive, and mixed reality) has surged. New and more affordable XR technologies, along with voice activation and sophisticated visual display walls, provide promising directions and opportunities to immerse learners in the curriculum, offering deeper and more vivid learning experiences and extending the learning environment. But what’s the curricular reality with respect to these technologies? What is hype and what is substance? Specifically:

  • What practical applications do “XR technologies” have for teaching, learning, and research?
  • How are these technologies being applied to engage learners as consumers and creators of XR experiences?
  • What evidence is there to support XR technologies as effective tools in the learning environment?
  • How can these technologies be integrated into learning spaces?
  • What are the ethical questions we should consider as we explore XR?

May
2018

AI AR customers

categories: Digital literacy, information technology

Can A.I. and AR Turn Your Prospects Into Customers?

These technologies are the next step in business. Here are three ways to grow.

By Anita Campbell

1. Enhance the retail experience with AR.

Tech-savvy retailers and e-commerce e-tailers are incorporating augmented reality technology to enhance the customer experience. Given that 61% of consumers prefer stores which provide AR experiences, integrating AR technology is an effective way to improve customer experiences with your brand and turn prospects into customers.

2. Identify and follow up on leads through AI.

AI technology can be used by businesses as an ultra-reliable sales assistant. An AI-enhanced assistant can collect and analyze data about the lead, and it can remind you when to follow up on leads and ensures no vital stones are left unturned. Even better, AI can help you focus on the leads that are more likely to turn into sales and prompt you when you should take specific actions.

One example is Zia, the Zoho Intelligent Assistant built into the Zoho CRM application. Zia can predict which leads are more likely to close, so you can prioritize your sales rep time and better forecast sales.

3. Improve marketing campaigns with augmented reality.

AR can enable businesses to deliver marketing strategies in real time. This means customers can experience your products or services as they are meant to be. In the retail sector, savvy brands are using AR as a powerful form of marketing. Timberland, for example, invested in Lemon and Orange’s virtual fitting room technology, to allow customers to ‘try before they buy’ remotely.

 

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more on artificial intelligence in this IMS blog
https://blog.stcloudstate.edu/ims?s=artifical+intelligence

more on augmented reality in this IMS blog
https://blog.stcloudstate.edu/ims?s=augmented+reality


May
2018

protect from robocallers

categories: Digital literacy, information technology

May
2018

Storytellers Achieve Brand Awareness

categories: educational technology, instructional technology, media literacy, student-centered learning

********  http://web.stcloudstate.edu/pmiltenoff/lib490/ ++++++++
register for the class: http://www.stcloudstate.edu/registrar/registration/default.aspx

Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos, but they will stop what they are doing to hear a good story.
https://www.entrepreneur.com/article/312273
the power of storytelling. Which allows brands to be more memorable and build more meaningful connections with the audience.
Every business website has an “About” page. Most businesses fill this page with boring stats and statements when they should be using it to tell their story.
According to a case study by HBR, making an emotional connection with your audience is much more important than customer satisfaction. 
Getting your customers to share their own stories, also known as brand-driven storytelling, is a powerful approach that can increase your authority and brand awareness at the same time.

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more on digital storytelling in this IMS blog
https://blog.stcloudstate.edu/ims?s=digital+storytelling

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