Learn about iGen’s beliefs, preferences, and behaviors
Connect these behaviors to program needs, marketing challenges, technology and workforce implications, and other factors
The iGeneration—the part of Generation Z that is high school or college age—has been estimated at 42 million strong. Due to recent events and the influence of families and social networks, this segment is finding its voice and power much quicker than its predecessors, the Millennials.
Speakers
Jim Fong Chief Research Officer, University Professional and Continuing Education Association (UPCEA)
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more on Gen Z in this IMS blog https://blog.stcloudstate.edu/ims?s=gen+z
The Millennials are gradually graduating and a new generation is entering our higher education.
If you are interested to learn about the 2017-2020 graduates at college and adjust your teaching practices to their habits, understandings etc., here is a helpful book:
Levine, A., Levine, A., & Dean, D. R. (2012). Generation on a Tightrope : A Portrait of Today’s College Student. San Francisco: Jossey-Bass.