http://gettingsmart.com/2013/10/25-smart-socialmedia-tips-edleaders/

5 Learning Strategies

1. Track relevant hashtags on twitter (I use Hootsuite)

2. Use a reader to scan key blogs (I switched from iGoogle to Ustart & Feedly)

3. Like causes/companies and track on Facebook

4. Learn about your audience and growth  (we use Sprout Social and Google Analytics)

5. Open a doc for good question you receive; use for future blogs

5 Impact Strategies

1. Blog at least weekly about what you learn

2. Tweet 5-10/day about what’s catching your attention

3. Follow people doing good work

4. Use hashtags/handles when you tweet

5. Capture contacts in a CRM database for easy sharing

5 Leadership Strategies

1. Write a weekly staff blast

2. Publish a weekly community blast

3. Make contact information available publically

4. Create multiple points of entry

5. Create opportunities for discussions and feedback

5 Brand-Building Strategies

1. Use simple crisp graphics

2. Create a clean easy to navigate homepage

3. Add Facebook & Twitter icons to homepage

4. Blog weekly and make it easy to share

5. Keep branding between all channels cohesive

5 Survival Strategies

1. Carve out learning and sharing hour every morning

2. Don’t obsess the rest of the day

3. Haters will hate; pick your battles

4. Clear your inbox twice daily; flag/prioritize follow ups

5. Turn it all off and go for a walk