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Apple Maps in 3D

Apple Maps introduces new ways to explore major cities in 3D

https://www.apple.com/newsroom/2021/09/apple-maps-introduces-new-ways-to-explore-major-cities-in-3d/

With iOS 15, Apple Maps introduces step-by-step walking guidance in augmented reality. Users can simply raise their iPhone to scan buildings in the area, and Maps generates a highly accurate position to deliver detailed directions that can be viewed in the context of the real world.

iPhone shows step-by-step walking guidance in augmented reality in Apple Maps in iOS 15.

LiDAR data in AR & Apple Car

Apple researching how to use compressed LiDAR data in AR & ‘Apple Car’

https://appleinsider.com/articles/21/07/15/apple-researching-how-to-use-compressed-lidar-data-in-ar-apple-car/amp/

a vehicle equipped with a LIDAR system, a 3-D camera, or a 3-D scanner may include the vehicle’s direction and speed in a point cloud captured by the LIDAR system, the 3-D camera, or the 3-D scanner

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more on LIDAR in this IMS blog
https://blog.stcloudstate.edu/ims?s=lidar

Apple in China

Apple built the world’s most valuable business on top of China. Now it has to answer to the Chinese government.

https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2021/05/17/technology/apple-china-censorship-data.amp.html

Two decades ago, as Apple’s operations chief, Mr. Cook spearheaded the company’s entrance into China, a move that helped make Apple the most valuable company in the world and made him the heir apparent to Steve Jobs. Apple now assembles nearly all of its products and earns a fifth of its revenue in the China region. But just as Mr. Cook figured out how to make China work for Apple, China is making Apple work for the Chinese government.

Mr. Cook often talks about Apple’s commitment to civil liberties and privacy. But to stay on the right side of Chinese regulators, his company has put the data of its Chinese customers at risk

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more on Apple in this IMS blog
https://blog.stcloudstate.edu/ims?s=apple+

Augmented Reality Apple iPhone 12 and Delta Airlines

Apple’s big iPhone 12 deal with Delta shows a path to AR

The augmented enterprise is the focal point for Apple and AR.

https://www.computerworld.com/article/3616982/apples-big-iphone-12-deal-with-delta-shows-a-path-to-ar.html

Delta Airlines this week dropped the biggest hint of this when it announced deployment of 19,000 iPhone 12s for its in-flight staff

Delta plans to use iPhones to offer immersive training experiences to staffers, featuring video, photos, and AR. Specifically, it plans to use AR to help cabin staff quickly locate where items are stowed – useful for hand luggage but even more useful when attempting to locate a flight’s worth of desserts for the meal.

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more on AR in this IMS blog
https://blog.stcloudstate.edu/ims?s=Augmented+reality

Apple headset

Apple’s upcoming mixed reality headset will reportedly weigh less than an iPhone

Ming-Chi Kuo says it will weigh less than 150 grams

A weight of 150 grams would make Apple’s headset lighter than the Oculus Quest 2 (503 grams), Microsoft’s HoloLens 2 (645 grams), and the Valve Index (809 grams). It would be lighter than Google’s Daydream View, a fabric VR headset designed to hold your phone, which weighed 220 grams. The headset could even be lighter than your iPhone, given that the standard iPhone 12 weighs 164 grams.

The headset, codenamed “N301,” may also have 8K displays, eye-tracking technology, and more than a dozen cameras to both track your hand movements and capture footage that can be displayed inside the headsetapp

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https://blog.stcloudstate.edu/ims/2021/03/25/tech-cycle-ar-vr/

Apple mixed-reality headset

Apple mixed reality headset to have two 8K displays, cost $3000 – The Information from r/gadgets

Apple mixed-reality headset to have two 8K displays, cost $3,000 – The Information

Apple’s known interest in this field has so far focused more on augmented reality (AR) than virtual reality (VR), but the recent reports point to a mixed-reality device, which would be mostly VR but including some real-world elements.

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more on Apple Glass in this IMS blog
https://blog.stcloudstate.edu/ims?s=apple+glass

Apple AAPL

Apple AAPL is expected to launch its first virtual reality (VR) headset in 2022, which will be a forerunner of its much-anticipated augmented reality (AR) glasses

along with VR features like a completely simulated 3-D digital environment, the device might include limited AR functionalities.

Apple’s entry will intensify competition in the VR device market, which includes devices such as Facebook’s FB Oculus Quest 2, Sony’s SNE PlayStation VR, Microsoft’s MSFT Windows Mixed Reality and HTC’s Vive and Vive Pro.

global spending on AR and VR is expected to reach $72.8 billion in 2024 from $12 billion in 2020, reflecting a CAGR of 54%

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more on Apple Glass in this IMS blog
https://blog.stcloudstate.edu/ims?s=apple+glass

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