Searching for "linkedin"
The Endgame for LinkedIn Is Coming
Jack of all trades. LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”
Bad at integration and scaling. LinkedIn acquired many companies to introduce various services, but wasn’t so good at making them work.
Ads were expensive and user-unfriendly. Natalie Halimi, a marketer with 10 years of experience, wrote about LinkedIn ads back in July 2014. She used the headers “high CPC, poor dashboard, poor analysis” and concluded “ LinkedIn need to reassess their pricing strategy to provide better ROI for advertisers”.
Overvalued, full stop. Just before the plunge, LinkedIn shares were trading at 50x forward earnings. Twitter was at 30x, Facebook 34x and Google 21x. It was one of the most expensive stocks in tech.
When Microsoft introduced Office 365, it was to battle Google’s G Suite which appealed to smaller businesses with its cheaper pricing and cloud-based subscription model.
It is succeeding. According to a 2018 Bitglass survey, Office 365’s global market share has gone up to 56.3% from 7.7% in just four years. G Suite has stayed at about 25% since 2016.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
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more on LinkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin
The Endgame for LinkedIn Is Coming
https://medium.com/@lancengym/the-endgame-for-linkedin-is-coming-31d4a8b2a76
LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”, which purports to “build your reputation by sharing smart content”. A news and publishing app called Pulse was integrated into the main app in May 2017.
The idea of selling relevant services to your user base is good, but not if you can’t do it well.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
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more on LInkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin
https://www.edsurge.com/news/2019-07-23-as-linkedin-learning-subsumes-lynda-com-library-groups-raise-privacy-concerns
The American Library Association said in a statement Monday that the planned changes to Lynda.com, which are slated to happen by the end of September 2019, “would significantly impair library users’ privacy rights.” That same day, the California State Library recommended that its users discontinue Lynda.com when it fully merges with LinkedIn Learning if it institutes the changes.
The library groups argue that by requiring users to create LinkedIn accounts to watch Lynda videos, the company is going from following best practices about privacy and identity protection to potentially asking libraries to violate a range of ethics codes they have pledged to uphold. The ALA’s Library Bill of Rights, for instance, states that: “All people, regardless of origin, age, background, or views, possess a right to privacy and confidentiality in their library use. Libraries should advocate for, educate about, and protect people’s privacy, safeguarding all library use data, including personally identifiable information.”
The change will not impact most colleges and university libraries or corporate users of Lynda.com services, who will not be required to force users to set up a LinkedIn profile. LinkedIn officials say that’s because colleges and corporations have more robust ways to identify users than public libraries do.
LinkedIn acquired Lynda.com in 2015 for $1.5 billion. The following June, Microsoft bought LinkedIn for $26.2 billion, the company’s largest-ever acquisition.
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more on privacy in this IMS blog
https://blog.stcloudstate.edu/ims?s=privacy
LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have
No app is safe from the Stories plague
LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.
My note: Since 2012, I unsuccessfully tried to convince two library directors to approve similar video “channel” on the SCSU library web page with students’ testimonies and ability for students to comment / provide feedback regarding the issues raised in the videos. Can you guess the outcome of such proposal?
https://blog.stcloudstate.edu/ims/2018/11/03/video-skills-digital-literacy/
A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they’d want to show off to recruiters as part of their personal brand.
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more on LinkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin
For Microsoft, it’s bringing a key, missing piece into the company’s strategy to build out more services for enterprises, and give it a key way to compete against the likes of Salesforce.
More on LinkedIn in this IMS blog:
Are LinkedIn Groups Worth the Trouble? 17 Tips for Success
http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/
Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.
Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:
- Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
- Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.
More on LinkedIn in this blog:
https://blog.stcloudstate.edu/ims/?s=linkedin
LinkedIn: your college portfolio for future employment
April 28, 1:30 – 2:30PM at Miller Center 205
April 30, 3 – 4PM at Miller Center 205 |
| Right before students graduate from SCSU, Andrew Ditlevson (apditlevson@stcloudstate.edu) from Career Services (https://www.stcloudstate.edu/careerservices/) will offer an excellent workshop on how to use LinkedIn (https://www.linkedin.com/) to network and search for a job.However, your work on building a robust electronic portfolio can start much earlier. LinkedIn is famous for its networking and job search, but it can help you orient yourself in your future profession. |
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| Come to our informal discussion on what LinkedIn is and what LinkedIn does to share knowledge and experience about LinkedIn and similar social media (e.g. Coffee, Twitter), which can help you with your college studies and future profession.Further information available on the IMS blog: https://blog.stcloudstate.edu/ims/?s=linkedin |
My note: LinkedIn is making one step further toward establishing itself as a viable option for electronic portfolio.
LinkedIn Intros One-Click Program for Adding Degree Credentials to User Profiles
http://campustechnology.com/articles/2015/03/18/linkedin-intros-one-click-program-for-adding-degree-credentials-to-user-profiles.aspx
With a newly expanded “Add to Profile” program from LinkedIn, colleges and universities can invite their graduates to display their degrees and certificates on their LinkedIn profiles by clicking a single link.
more on electronic portfolios on this blog:
https://blog.stcloudstate.edu/ims/2014/10/29/electronic-portfolio-resources/
1. A profile picture that won’t get you hired.
Do yourself a favour and click the “People you may know” button and pick something you like that has a little more respectability to it. The same applies for avatars and pictures with someone else other than you in them.
2. A professional headline that is anything but.
Use a description that is both accurate and related to either the benefit you provide or your title within your company. Either way, this is guaranteed to return your profile in some searches.
3. Shameless friend collecting.
It’s a bad first impression. Give people a reason to connect with you and start off on the right foot.
4. Not even really wanting to be friends.
What do you do with all those connections? Do you actively keep in touch? What do you do when you get a message from a contact about business? Do you tut, sigh and ignore them? Fly into a rant about people contacting you on LinkedIn to talk business opportunities?
5. Going all “selly sell” right off the bat.
Do you send spam messages? The LinkedIn inbox delivers into your recipient’s inbox. It might be a warmer and softer way to get noticed but there is no relationship. Better to create rapport by asking questions, sharing content, joining the same group and showing your expertise and counselling side there.
6. Joining groups and not getting involved.
If you join groups and then don’t contribute, you’re partially responsible for the failure of the group. Quickest remedy is to set your group digest emails to once weekly and comment on a few discussions once a week when your email lands.
7. Liking and commenting on absolutely everything.
Liking and commenting on everything works well on Facebook and gives your friends a vanity boost but on LinkedIn less so. Think of it as being at that networking event and you’re the loud self absorbed guy no-one wants to talk to. Not quite so appealing?
8. Sending tweets directly into LinkedIn.
The automatic #in from Twitter was removed several years ago but it doesn’t stop the socially savvy copying and pasting or using a third party like Hootsuite to update multiple platforms at the same time. I do this but do try to tailor the messages to not include @ and #. Are your tweets even relevant to your LinkedIn audience? You’ll see they might jar after a while.
9. Asking people you barely know for endorsements and testimonials.
It’s a bit like asking your Facebook page to be liked but actually more vulgar because they haven’t presumably sampled your expertise yet.
10. Insharing Richard Branson’s (and other influencer) updates.
OK, it’s not Richard’s fault, but my point is, I often get to see what Richard and many others have to see a hundred times in my feed thanks to this piece of functionality. It’s got to Facebook like proportions.
When hundreds of people do the obvious, have the bottle to stay true to yourself and go your own way.
https://www.linkedin.com/pulse/ten-signs-youre-using-linkedin-like-facebook-how-stop-ren%C3%A9-power?trk=prof-post
http://www.pinterest.com/pin/56295064067513903/
