Author Archive

ALA resources for social media in libraries

Social media basics: Engaging your library users

http://www.ala.org/news/press-releases/2014/10/social-media-basics-engaging-your-library-users

Managing Traditional & Social Media for Libraries

http://www.ala.org/pla/onlinelearning/webinars/archive/media

Use of Social Media in the Library

http://www.ala.org/alcts/confevents/upcoming/webinar/121014

Social media has the potential to facilitate much closer relationships between libraries and their patrons. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. Taylor & Francis has produced a white paper that analyzes current practices relating social media’s use in the library and how this differs by librarian job role. The sample was taken from academic librarians around the world, which also allows us to examine differences by geographic location. The goal: to establish how librarians are currently using social media in their roles, the most useful social media tools and best applications for these tools in a library setting.

bit.ly/LibrarySM
http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
http://downloads.alcts.ala.org/ce/141012socialmedialibrary_Slides.pdf

Academic Libraries

http://www.ala.org/news/state-americas-libraries-report-2014/academic-libraries

Learn to plan and strategize for ‘A More Effective Social Media Presence’ in new workshop

http://www.ala.org/news/press-releases/2012/08/learn-plan-and-strategize-more-effective-social-media-presence-new-workshop

Using social media to find collaboration, coordination and focus

http://www.ala.org/news/press-releases/2012/11/using-social-media-find-collaboration-coordination-and-focus promotes http://store.elsevier.com/Managing-Social-Media-in-Libraries/Troy-Swanson/isbn-9781780633770/

Rethinking social media to organize information and communities, popular eCourse returns!

http://www.ala.org/news/member-news/2016/02/rethinking-social-media-organize-information-and-communities-popular-ecourse

explores a variety of social media tools in terms of how they can be used to organize information and communities. Together, you will survey and use a variety of social media tools, such as Delicious, Diigo, Facebook, Goodreads, Google Hangouts, LibraryThing, Pinterest, Storify, Twitter, and more! You will also explore how social media tools can be used to organize and disseminate information and how they can be used to foster and sustain communities of learning.

Web_Analytics_Part1–Turning_Numbers_Into_Action–1-20-2011 from Paul Signorelli

In age of Social Media U.S. libraries encourage users to choose privacy

http://www.ala.org/news/news/pressreleases2010/april2010/privacy_pio

User-Generated Content in Library Discovery Systems

http://www.ala.org/advocacy/user-generated-content-library-discovery-systems

With the widespread use of library technology that incorporates social media components, intelligent objects, and knowledge-sharing tools comes the ability of libraries to provide greater opportunities for patron engagement in those discovery systems through user-generated content.  These features may include the ability of users to contribute commentary such as reviews, simple point-and-click rating systems (e.g. one star to five stars), or to engage in extensive discussions or other social interactions. This kind of content could transform authoritative files, alter information architecture, and change the flow of information within the library discovery system.

Privacy Shifting

http://www.ala.org/transforminglibraries/future/trends/privacy

Across generations, concerns for privacy may dissipate with time as specific technologies take hold or as people become aware of a technology’s benefits and value those over their value for privacy.

Library Privacy Guidelines for Students in K-12 Schools

http://www.ala.org/advocacy/library-privacy-guidelines-students-k-12-schools

my note: excellent blueprint for similar activities / policies at higher ed.

badges blueprint

Supporting Student Engagement and Recognizing Learning With Digital Badges

Veronica Diazhttps://www.league.org/innovation-showcase/supporting-student-engagement-and-recognizing-learning-digital-badges

Digital badges unify the learning that happens in these diverse contexts—often at a relatively granular level—with a common and portable representation of achievement.

Digital badges:

  • include a consistent set of metadata or information about the nature of the assessment, experience, or criteria that led to the skills or competency-based outcomes represented;
  • incorporate authentic evidence of the outcome being certified;
  • can be shared, displayed, or pulled into different kinds of platforms and environments in both human-readable and machine-readable formats;
  • can be distributed in a simple, consistent format, fostering relationship building, networking, and just-in-time career development opportunities;
  • are searchable and discoverable in a range of settings; and
  • offer data and insights about how and where they are used, valued, and consumed.

As a marker of achievement, a digital badge looks both backward and forward at the same time: backward to the experience or assessment that was completed to qualify for it, and forward to the benefits, rewards, or new opportunities available to those who have earned it.

Some of the possibilities you might consider include:

  • Serving as an alternate qualification for lifelong learning. Degrees and licenses certify summative achievements often following formal education programs or courses of study; do your digital badges provide official certification recognizing learning that is more granular, formative, or incremental?
  • Surfacing, verifying, or sharing evidence of achievement. How can we surface discrete evidence that certifies a skill or accomplishment, and by doing so arm learners with official recognition they can use toward new opportunities? Does validating and making a specific success or outcome more visible, portable, and sharable help a learner move successfully from one learning experience to the next?
  • Democratizing the process of issuing credit. How can we empower anyone who can observe or assess meaningful achievements to issue digital recognition of those accomplishments, even if that means that credential issuing becomes less centralized?
  • Exposing pathways and providing scaffolding. How can we better suggest or illuminate a path forward for learners while also enabling that pathway and progress to be shared with an external audience of peers or potential employers?
  • Supporting ongoing engagement. How can digital badges support learners incrementally as they progress through a learning experience? Can we enhance motivation before and after the experience?

The process for developing an effective badge system can be broken into steps:

  1. Create a badge constellation. A constellation is a master plan or blueprint that shows all of the badges you intend to offer and how they relate to core themes or to each other.
  2. Map meaning to each badge and to the overall badge system. Ensure that each part of your constellation has a value to the earner, to your organization, and to those who would reward or offer opportunities to bearers of each badge.
  3. Identify or develop an assessment strategy. How will you know when an earner is ready to receive a badge? Are existing assessments, observation opportunities, or measures already in place, or does your system require new ways to determine when an individual has qualified for a digital badge or credential? What activities or work will be assessed, and what evidence can accompany each issued badge?
  4. Determine relationships within the system and how learners progress. Is your plan one that shows progress, where components build on one another? How does one badge relate to another or stack to support ongoing personal or professional development?
  5. Incorporate benefits, opportunities, and rewards into the system. Work backwards from the benefits that will be available to those who earn badges in your system. Does each badge serve a greater purpose than itself? What doors does it unlock for earners? How will you communicate and promote the value of your badges to all constituents?
  6. Address technology considerations. How will you create and issue badges? Where and how will the badges be displayed or consumed by other systems and platforms in which they realize their potential value?
  7. Develop an appropriate graphic design. While the visual design is but one element of a badge rich with data, how an achievement is visually represented communicates a great deal of additional information. Digital badges offer a unique and powerful opportunity to market the skills and capabilities of those who complete your programs, and badges promote your initiatives as well as your organization and what it values.

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more on badges in this blog

https://blog.stcloudstate.edu/ims?s=badges

Twitter Social Media Analytics

#1: Adjust Your Content Mix

On Facebook, go to Insights > Posts > Post Types to review the engagement by the type of content you posted (post, link, image, video). On Twitter, you can see a snapshot of each post you’ve made by going to Settings > Analytics > Tweets.

#2: Fine-tune Your Posting Schedule

On Facebook, go to Insights > Posts > When Your Fans Are Online. For Twitter, you can use a tool such a Tweriod to find out when the bulk of your followers are online.

#3: Inform Your Messaging

On Facebook, open the Ads Manager and go to Audience Insights. On Twitter, you can check your audience data by going to Settings > Twitter Ads > Analytics > Audience Insights.

#4: Boost Your Engagement

On Twitter, go to Settings > Analytics > Tweets and take a look at which post topics get the most engagement. On Facebook, go to Insights > Posts > Post Types and then switch the engagement metrics in Facebook to show reactions, comments, and shares for each post rather than post clicks or general engagement.

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more on social media analytics in this blog

https://blog.stcloudstate.edu/ims?s=social+media+analytics

how often quote

HOW OFTEN SHOULD I QUOTE?

http://www.plagiarism.org/citing-sources/cite-sources/

If you think it’s important to quote something, an excellent rule of thumb is that for every line you quote, you should have at least two lines analyzing it.

https://youtu.be/MiL4H09v0gU


How to Cite Other Sources in Your Paper

http://abacus.bates.edu/~ganderso/biology/resources/writing/HTWcitations.html

DO NOT USE DIRECT QUOTES From Published Material: In 99.99% of the cases, the information you want from a research article is an objective result or interpretation. How the author stated this information, i.e., their prose, is of little importance compared to the results or interpretations themselves. Take the information and put it into your own words; avoid paraphrasing since this can potentially lead to plagiarism.

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Purdue OWL

https://owl.english.purdue.edu/owl/resource/589/03/

Writing direct quotations

  • Quote no more material than is necessary; if a short phrase from a source will suffice, don’t quote an entire paragraph
  • Use quotes that will have the most rhetorical, argumentative impact in your paper; too many direct quotes from sources may weaken your credibility, as though you have nothing to say yourself, and will certainly interfere with your style

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parenthetical / in-text citations MLA

http://www.easybib.com/guides/citation-guides/mla-format/how-to-cite-a-parenthetical-citations-mla/

strategic planing social media libraries

A More Effective Social Media Presence: Strategic Planning and Project Management from ALATechSource

Strategic Planning for Social Media in Libraries (2012)

Sarah K. Steiner

https://books.google.com/books/about/Strategic_Planning_for_Social_Media_in_L.html

http://www.alastore.ala.org/pdf/steiner_ch1.pdf

p. 1 definition of social media for libraries
six primarytypes exist: “collaborative projects, blogs, content communities, social networking sites,” and two types of virtual worlds: “virtual game worlds, which ask users to follow the rules of the game, and virtual social worlds, wherein users can behave without rules in almost any way they like” (Kaplan and Haenlein, 2010: 59)
it is not that I disagree with such definition, but i wish there was a “door” mentioning “flexibility” and “necessity to reassess” what social media is every year, 3 year, 5 years

p. 2 definition what is strategic planning

  • identify the needs of your target audiences,
  • identify the ways in which you can meet those needs, and
  • identify ways to respond confidently and proactively to changesin those needs.
  1. Where the organization is
  2. Where the organization should go
  3. How the organization can get there (McNamara, 2011)

It must be:

  1. Flexible
  2. Based on data
  3. Maintainable
  4. Regularly cared for

covers and confirms my notes to the SCSU library use of its social media:

p. 83 ask uncomfortable questions
in planning, we must be prepared to ask, critically consider and answer questions that make us uncomfortable (not only that I was not let to ask questions, I was ousted from any body that was making decisions regarding social media. I was openly opposed and rebuked for asking why 3 reference librarians will keep the passwords to the account for the library SM)

p. 83 Communicate
If your team communicates honestly and thoroughly, then positive feelings and advocates for your social media endeavors will grow. In the span of 6 months, I had to ask three times where are the notes of the social media committee kept and eventually i will receive an answer, which in it nebulous and apologetic form was practically not an answer.

p. 83 Don’t rush to conclusions
Satisficing often works, but it can also lead to conclusions that are less then optimal.
In the fall of 2013, I had to fight an overwhelming majority opposing my proposal that social media needs to include student representation, since SM is about dialog, not broadcasting (see page 86) and the current staff and faculty see SM as another form of broadcasting. In the span of six months, by the summer of 2014 library staff and faculty had fallen in the other extreme, letting one single student run all library SM. That student did/could not have understanding of the scope and goals of the library resulting in satisficing.

p. 84 aim for consensus, but don’t require it
Consensus was the leitmotiv of the dean; it failed in general, and it failed in SM. 

p. 84  get an external reviewer

p. 84 value and celebrate small success
a strategic plan will be realized through a series of small actions, not one or two pivotal plots.

p. 84 create accountability

p. 86 maintain a consistent tone and brand
visual and tone based consistency.
This library DOES maintain consistency by posting Instagram pictures of people covering their faces with books, so part of their face compliments a face on cover of books. It is done by other libraries and it would have been cute and original if not overdone. If the SM activities of a library consist mostly of such activities then the “branding” part definitely is hurt. Yet, the faculty in this library vehemently adhere to “let’s see what other libraries are doing,” but does not understand that it needs further conceptualizing to figure out how to transform into “brand.”

p. 86 capitalize on the strengths of social media
“in many cases, business and libraries use SM exactly as they use their websites: to push content.
This has been the main criticism from the start: the three reference librarians holding the passwords to the SM account were using Facebook as a announcement board and kept dormant the other accounts. The resolution of the library faculty who was called to arbitrate the argument with these three librarian: “I don’t understand very well Facebook.” The interim dean, who, subsequently had to resolve this dispute: “I don’t use Facebook.”

p. 87 Metrics

Analyze and tweak plan
measuring success is about maximizing time and efforts, not about laying blame for shortcomings or failures.
this applies to daily tasks and responsibilities and shuffling time, but when the organization does not have a clear overarching goal and clear strategy how to achieve it, then issues must be raised up. which leads to:

p. 92 Plan for conversation
the inclusion of conversation. incorporate your patrons as primary content creators (not appointing just a single student worker to broadcast)

p. 92 use SM as an assessment or feedback tool

p. 93 plan to monitor your brand
if you decide to start watching these types of mentions, you’ll want to consider whether you’ll adopt a passive or an active role in responding to them.

review:
http://www.tandfonline.com/doi/abs/10.1080/1941126X.2012.732867

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Social media strategy 2013-2014
National Library Australia

https://www.nla.gov.au/policy-and-planning/social-media-strategy-2013

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10 Social Media Marketing Tips for Libraries,Ellyssa KroskiFebruary 12, 2013

http://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries/

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Social Media: Libraries Are Posting, but Is Anyone Listening?By on May 7, 2013

http://lj.libraryjournal.com/2013/05/marketing/social-media-libraries-are-posting-but-is-anyone-listening/

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Strategic Planning for Social Media in Libraries: The Case of Zimbabwe

http://www.igi-global.com/chapter/strategic-planning-for-social-media-in-libraries/127826

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