Category: social media


Mar
2018

brand facebook live stream

categories: educational technology, social media

How to Brand Your Mobile Facebook Live Streams

By March 12, 2018 https://www.socialmediaexaminer.com/how-to-brand-mobile-facebook-live-streams

A branded banner image has several benefits.

  • First, it will grab attention in the news feed.
  • Also, you can design the image to highlight your offer while the actual video demonstrates the value of your products.
  • Even better, producing a Facebook live stream with a branded image doesn’t take a ton of your time and it can position your company as tech-savvy and cool.

branding your live videos.

#1: Create the Branded Image Overlay

#2: Set Up the Switcher Go App for Live Video

The Switcher Go iOS app is a free tool that’s packed with features and allows you to overlay an image in the lower third of your live video. You can connect the app to Facebook Live and YouTube Live. (Although you can use the Switcher Studio video tools, you only need Switcher Go to add an image to a live video.)

My note: this article is geared toward Apple mobile tools. If you are Android user and/or use both tools, and/or are running your Live feed from laptop/desktop, OBS (Open Broadcast Sofware) – https://obsproject.com/ might be good option.

#3: Prepare Your Facebook Live Post in Switcher Go

#4: Stream Your Live Video With a Branded Image

#5: Boost the Live Video Post to Your Target Audience on Facebook

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more on Facebook Live in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook+live


Mar
2018

academic libraries and social media

categories: academic library, Digital literacy, information technology, social media
Howard, H. A. (2018). Academic Libraries on Social Media: Finding the Students and the Information They Want. Information Technology and Libraries, 37(1), 8–18. https://doi.org/10.6017/ital.v37i1.10160
In his book Tell Everyone: Why We Share and Why It Matters, Alfred Hermida states, “People are not hooked on YouTube, Twitter or Facebook but on each other. Tools and services come and go; what is constant is our human urge to share.”1 Libraries are places of connection, where people connect with information, technologies, ideas, and each other. As such, libraries look for ways to increase this connection through communication.
Academic libraries have been slow to accept social media as a venue for either promoting their services or academic purposes. A 2007 study of 126 academic librarians found that only 12 percent of those surveyed “identified academic potential or possible benefits” of Facebook while 54 percent saw absolutely no value in social media.2 However, the mission of academic libraries has shifted in the last decade from being a repository of knowledge to being a conduit for information literacy; new roles include being a catalyst for on-campus collaboration and a facilitator for scholarly publication within contemporary academic librarianship.3 Academic librarians have responded to this change, with many now believing that “social media, which empowers libraries to connect with and engage its diverse stakeholder groups, has a vital role to play in moving academic libraries beyond their traditional borders and helping them engage new stakeholder groups.”4
The project focused on three research questions:
1. What social media platforms are students using?
2. What social media platforms do students want the library to use?
3. What kind of content do students want from the library on each of these platforms?
survey using the web-based Qualtrics
The social media platforms included were Facebook, Flickr, G+, Instagram, LinkedIn, Pinterest, Qzone, Renren, Snapchat, Tumblr, Twitter, YouTube, and Yik Yak
The second survey also lasted for three weeks starting in mid-April of the spring 2017 semester. As a participation incentive, students who completed the initial survey and the second survey had an opportunity to enter a drawing for a $25 Visa gift card.Library social media follows
Library social media presence
we intend to develop better communication channels, a clear social media presence, and a more cohesive message across the Purdue libraries. Under the direction of our new director of strategic communication, a social media committee was formed with representatives from each of the libraries to contribute content for social media. The committee will consider expanding the Purdue Libraries’ social media presence to communication channels where students have said they are and would like us to be.
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More on social media and libraries in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+libraries

Mar
2018

2018 social media use

categories: Digital literacy, educational technology, social media

Social Media Use in 2018

A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram

BY  AND 

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

early 2018 is defined by a mix of long-standing trends and newly emerging narratives

Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users

social media use

The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.

a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

social media use

  • Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
  • LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.

give up social media

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more on social media use in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+use

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