“Use technology to nudge students away from looking for confirmation for what they already know. Instead, challenge them — encourage risk and confusion that can’t be solved with a few clicks. Find learning technologies that identify and push against a student’s cognitive gap, that space between what a student knows and doesn’t know.
The online hotel booking business is a ripe target for “brandjacking,” but this type of commandeering is of a different nature than we have seen in previous studies. More than 580 million visits from highly-qualified travelers are siphoned away from the hotel brands’ online bookings sites to those of channel and marketing partners – or competitors – who reach customers first through paid search advertising and other online marketing tactics.