Facebook, Twitter Engagement Done Best at Baylor and UW-Madison
By Dian Schaffhauser 04/11/16
Want to know how to do Twitter or Facebook right at your institution? You might want to study the practices used by the University of Wisconsin-Madison for the first and Baylor University for the second. Those two institutions have been deemed the “top users” of the those social media sites by Engagement Labs, which develops technology for measuring online social engagement.
Using its eValue Analytics service, the company said it can measure social media performance based on an aggregate of engagement, impact and responsiveness.
My note: let me repeat: engagement, impact and responsiveness. Whereas the environment where I am at is using Facebook as “easy to create” Web 1.0 page; namely to “announce.”
And recently, mimicking what other libraries are doing (NYPB), although even novices know that social media is about “branding,” AKA finding your own voice. Measurement being “how many people “follow.” Which three years ago was proved as futile.
And most most recently, since stumbling like blind man in the darkness of new ideas, they dropped everything on a student to “resolve” innovations for them.
No wonder that I am ostracized from the social media process, since I repeatedly insist that Web 2.0 is NOT about broadcasting but about dialog and insisted from the beginning to do start activities, which are a circle in a squared thinking.
RSS Feed 2.0: The Crux of a Social Media Strategy
This article explains how the University of Nebraska Kearney Calvin T. Ryan Library improved their social media strategy by using an RSS 2.0 feed to update and sync social media tools and create a slideshow on the library’s home page. An example of how to code a well-formed RSS 2.0 feed with XML is given, in addition to PHP, HTML, and JQuery utilized to automate the library home page slideshow.
My note: such use of social media + blog was exactly what I have been proposing to the SCSU library for several years to no avail.
In order to sync content, and coordinate those channels, libraries can turn to enterprise solutions, such as Gremln, Salesforce Marketing Cloud, or Hootsuite; however, a simpler approach is to utilize an RSS (Really Simply Syndication or Rich Site Summary) feed to disseminate content to various social media channels.
using a WordPress blog for news and events in the library that grew to include items of potential interest to the campus community connected to the library. Categories were created to describe posts in more detail, structure content and link related posts, such as “Library Info” or “E-resources”.
see also: https://blog.stcloudstate.edu/ims/2016/03/22/university-web-page/
When social media are your source
http://www.informationr.net/ir/18-3/colis/paperC41.html#.VuwOInpa2zA
Paul Scifleet
Charles Sturt University, School of Information Studies, Chalres Sturt University, Wagga Wagga, NSW 2678, Australia
Maureen Henninger
Information & Knowledge Management Program, Faculty of Humanities and Social Sciences, University of Technology, Sydney, Australia
Kathryn H. Albright
Charles Sturt University, School of Information Studies, Chalres Sturt University, Wagga Wagga, NSW 2678, Australia
The view we bring to this study is one of documentary practice as the set of techniques, including processes for the selection, synthesis and interpretation of the material form of documents and their content, meaning and context, that librarianship brings to the organization and management of knowledge (Briet, 2006; Pédauque, 2003). Current emphases in social media research on ‘big data’ and quantitative analysis are distracting from the significant role social media have to play as a record of social significance that should be brought into public custody for future use.
In its multiple manifestations, social media are “a new kind of cultural artefact” (Lyman and Kahle, 1998, para 15), as was the World Wide Web when Brewster Kahle set up the Internet Archive, reasoning that “in future it may provide the raw material for a carefully indexed, searchable library” (Kahle, 1997, p. 82).
My note: what the German start promoting in the 60s as Alltagsgeschichte.
https://gnip.com/sources/
the possibility of selective acquisition and management of social media, as a document of specific events and topics, as an alternative to the Library of Congress’s whole-of-archive approach with Twitter.
What Are The Best Times to Post on Social Media
Neil Patel on January 2, 2015
https://www.quicksprout.com/2015/01/02/what-are-the-best-times-to-post-on-social-media/
The Best (And Worst) Times To Post On Social Media (Infographic)
http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph
probably the most detailed break down:
https://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
and several others:
http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
When’s the Best Day and Time to Post on Social Media?
this one talks about the use of Hootsuite and likes, might be worth looking at it:
http://www.socialmediatoday.com/content/best-times-post-social-media-infographic
14 Video Tools for Social Media
use to create screencasts, montages and slideshows.
Mari Smith December 7, 2015
http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers
Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed.
Screencasts / Lecture Capture
- Camtasia Studio
- ScreenFlow (Apple/Mac)
- Snagit
- TechSmith Fuse works with Camtasia Studio and Snagit. Capture the images and videos on your mobile device and send them to your desktop to use in your videos.
- Reflector by Squirrels allows you to do wireless mirroring, so you can display your smartphone screen (Android or iOS) on your desktop.
Slideshows
Video Montages on Desktop and Mobile Apps
- Animoto
- Magisto is a free app that automatically turns your everyday videos and photos into movies
- Adobe Voice. The app is available only for iPad
Mobile video capture
- Flipagram. You can record voice narration, choose from Flipagram’s music or upload 15 seconds of music you already have on your mobile device.
- Diptic app is another video tool for making collages that has a newly added animation feature, which works with transitions
- Boomerang is a new app from Instagram that takes a burst of photographs and stitches them together into a 1-second video and loops it forward and backward. It’s not an animated GIF, but it’s designed to look like one.
More about lecture capture in this blog: https://blog.stcloudstate.edu/ims/?s=capture&submit=Search
More about video in this blog: https://blog.stcloudstate.edu/ims/?s=video&submit=Search
More about effective presentations and slideshows in this blog: https://blog.stcloudstate.edu/ims/?s=presentations&submit=Search
Is Blogging Dead? Building Your Content Home on Rented Land
http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer
blogging started to evolve when social media platforms for smaller forms of text-based publishing turned up, like Twitter. Then images and video became easier to publish and share.
what’s changing most drastically is not what we’re doing, but where. He points out that there are cataclysmic changes in how content is published and consumed and offers the example of Facebook Notes, which encourages people to blog on Facebook.
Mark talks about the difference in publishing on Facebook, LinkedIn or other platforms and says the magnet for inbound leads isn’t on your website anymore.
More contemplation on blogging in particular and social media in general in this IMS blog:
https://blog.stcloudstate.edu/ims/2015/12/31/social-media-and-the-devaluation/
Iran’s blogfather: Facebook, Instagram and Twitter are killing the web
http://www.theguardian.com/technology/2015/dec/29/irans-blogfather-facebook-instagram-and-twitter-are-killing-the-web
is it possible that the Iranian government realized the evolution of social media and his respective obsolescence and this is why they freed him prematurely?
Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.
The hyperlink was a way to abandon centralisation – all the links, lines and hierarchies – and replace them with something more distributed, a system of nodes and networks. Since I got out of jail, though, I’ve realised how much the hyperlink has been devalued, almost made obsolete.
Nearly every social network now treats a link as just the same as it treats any other object – the same as a photo, or a piece of text. You’re encouraged to post one single hyperlink and expose it to a quasi-democratic process of liking and plussing and hearting. But links are not objects, they are relations between objects. This objectivisation has stripped hyperlinks of their immense powers.
At the same time, these social networks tend to treat native text and pictures – things that are directly posted to them – with a lot more respect. One photographer friend explained to me how the images he uploads directly to Facebook receive many more likes than when he uploads them elsewhere and shares the link on Facebook.
Some networks, like Twitter, treat hyperlinks a little better. Others are far more paranoid. Instagram – owned by Facebook – doesn’t allow its audiences to leave whatsoever. You can put up a web address alongside your photos, but it won’t go anywhere. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. Many don’t even realise they are using the internet’s infrastructure when they like an Instagram photograph or leave a comment on a friend’s Facebook video. It’s just an app.
A most brilliant paragraph by some ordinary-looking person can be left outside the stream, while the silly ramblings of a celebrity gain instant internet presence. And not only do the algorithms behind the stream equate newness and popularity with importance, they also tend to show us more of what we have already liked. These services carefully scan our behaviour and delicately tailor our news feeds with posts, pictures and videos that they think we would most likely want to see.
Today the stream is digital media’s dominant form of organising information. It’s in every social network and mobile application.
The centralisation of information also worries me because it makes it easier for things to disappear.
But the scariest outcome of the centralisation of information in the age of social networks is something else: it is making us all much less powerful in relation to governments and corporations. Surveillance is increasingly imposed on civilised lives, and it gets worse as time goes by. The only way to stay outside of this vast apparatus of surveillance might be to go into a cave and sleep, even if you can’t make it 300 years.
