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Pinterest and Instagram

Not Lost in Translation: Brands on Pinterest and Instagram

https://www.linkedin.com/pulse/article/20140922151604-12214927-not-lost-in-translation-brands-on-pinterest-and-instagram

the ability of anyone, with internet access, to communicate instantaneously to a global network

n the world of Instagram and Pinterest, brands are equal opportunity participants with consumers. Brands create stories that entice and capture consumers’ attention to leverage their influence. Users interact with the brand by commenting, liking, or ignoring. In an instant, you know if you have a hit or a dud. When something is a hit, it is popular, but more importantly, it becomes influential. The relationship between brands and consumers has become peer based.

Both platforms are B2C driven, but does Instagram win as the more effective of the two?

Instagram can be shared vertically across Facebook, Twitter, Google+ and other platforms. Pinterest is about curating and discovering information. Instagram gives you the opportunity to reveal a personal side to your brand and to interact with your audience.

Instagram creates narratives and that may be the characteristic that trumps Pinterest. Instagram defines and shapes brands while Pinterest sells brands.

30 Little-Known Features of the Social Media Sites

30 Little-Known Features of the Social Media Sites You Use Every Day

http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram

5 Little-Known Facebook Features

1. Save links to read for later

2. Follow rather than friend

3. Manage Your “Posts to Page”

4. Reorder your page sections

5. Fast advanced stats for any page post

Assorted useful features

Receive email from your Facebook email address.

Download everything you’ve ever done on Facebook.

Check your “other” messages.

Pin a post to the top of your page.

Feature your page owners and liked pages.

Secret emoji. Here are fun tips for Facebook secret emoji.

  • (y) = thumbs-up ‘like’ symbol
  • (^^^) = a great white shark
  • :|] = a robot
  • :poop: = well, you know
  • <(“) = a penguin
  • :Putnam: = the head of former Facebook engineer, Chris Putnam who left the company in 2010

5 Little-Known Twitter Features

1. Create a collection of tweets

2. Tag people in your photos

3. Create a Twitter photo collage

4. Manage Twitter via SMS

  • D [username] + message – sends that person a Direct Message that goes to their device, and saves in their web archive.
  • SET LOCATION [place name] – updates the location field in your profile. Example: set location San Francisco
  • GET [username] – retrieves the latest Twitter update posted by that person. You can also use g [username] to get a user’s latest Tweet. Examples: get goldman or g goldman.
  • FOLLOW [username]: allows you to start following a specific user, as well as receive SMS notifications. Example:FOLLOW jerry

5. Mute Feature

5 Little-Known Google+ Features

1. Run a poll in G+

2. Save posts to empty circles for future reference

3. Share your circles with others

4. Create a photo slideshow that links to your avatar

When someone clicks on your profile picture from your profile page, they’ll see an entire photo album of pictures. You can control what appears in this photo album.

In the Photos menu, scroll or search for the Profile Photos collection. Then add, edit, and arrange the photos in this set.

5. Use a GIF as your profile pic or cover photo

This one’s super simple: Just upload it!

5 Little-Known LinkedIn Features

1. Download a list of your connections

2. Display media files on your profile

3. Message someone you’re not connected with

4. Save a job search

5. Create a tickler file with LinkedIn Relationship notes

5 Little-Known Pinterest Features

1. Set up a secret board

2. Rearrange the order of your boards

3. View all the latest pins from your website (or others)

4. Customize your cover images

5. Pin with a friend

5 Little-Known Instagram Features

1. Where to view Instagram photos online

2. Save an image

3. Add a border to your image

4. How to make a collage

https://itunes.apple.com/us/app/pic-jointer-picture-collage/id509987785?mt=8

https://itunes.apple.com/us/app/split-pic-photo-editor-clone/id570748340?mt=8

http://www.socialmediaexaminer.com/instagram-photo-and-video-apps/

5. How to repost an Instagram photo

Conclusion

Which of these little-known features did you know already? 

Which of your favorite hidden gems would you like to share?

Twitter job-search

SCSU students are given the narrow choice of MN e-Folio.
Since it is a MnSCU supported service, few students are exposed to additional information about the possibility of using LinkedIn as an electronic portfolio, and, respectively, tool for finding employment.  An increasing number of SCSU students circumvent even the LinkedIn possibility and search for jobs using Twitter. Here is an article, which reflects a tendency, I have been observing for the past 2 years.

Be Twitter-savvy in your job search

http://microsoftjobsblog.com/be-twitter-savvy-in-your-job-search/

To increase your chances of getting the attention of a recruiter on Twitter, follow these three tips:

  1. Be strategic about your bio.
  2. Be relevant (and use discretion)
  3. Engage with the recruiter you followed.

Emerging Social Networks

Emerging Social Networks

http://www.practicalecommerce.com/articles/72917-13-Emerging-Social-Networks-to-Watch

Learnist

Learnist is a crowd-sourced collection of knowledge, with web, text and video content covering thousands of topics. Boards are curated by knowledge leaders, providing content from the people who know it best. Create your own expert knowledge boards on the Learnist website and browse with the iOS and Android apps. Learnist was launched in 2012.

Sulia

Sulia is a subject-based social network to connect users with expert sources. Sulia seeks to help people to discover new sources and engage with their interests. If you’re an expert and would like to reach the audience Sulia has to offer, contact its staff, at experts@sulia.com. Sulia also offers a Sulia Select program, which matches top experts with leading publishers and retailers.

Pheed

Pheed is a free social multimedia platform, available on iOS, Android and via the web. Pheed users share voice-notes, music, photos, videos, text, and live broadcasts. Pheed channel holders can also monetize their content by charging a monthly subscription fee (between $1.99 and $34.99) or by charging for pay-per-view live broadcast events. Pheed launched with an iOS app in 2012 and an Android app in 2013.

Medium

Medium is a place where people share stories and ideas — a great place to generate expert content. Medium is designed to be collaborative, with tools to let readers offer feedback. Medium is also designed to help you find an audience, through a combination of algorithmic and editorial curation. Medium launched in 2012, and its iOS phone app launched in 2014.

Cyber Dust

Cyber Dust is a platform for temporary mobile messaging. Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Users can blast messages and locations, and send disappearing promotional content, like stickers, animated GIFs, URLs and more. An alternative to Snapchat, Cyber Dust is the latest startup of maverick investor Mark Cuban, whose own legal woes motivated him to create the app.

ShareBloc

ShareBloc is a Reddit-like link-sharing community for professionals to curate, distribute, and discuss business content. ShareBloc could also be a good resource for small businesses in the B2B sector. The site launched in 2013 as a peer-review platform for members to rate and review vendors. ShareBloc’s main obstacle will come from the competition it faces from heavyweight LinkedIn.

Thumb

Thumb is a crowdsourcing platform to ask any question and quickly receive 50 to 100 responses. Easily filter by topic to get relevant responses and new content. Thumb is a resource for any small business looking for quick feedback on a new product or service. Originally launched in 2010 as a tool to give shopping feedback, Thumb has become a place to discover and give feedback on seemingly anything. The mobile app is available for Android and iOS.

Impossible

Impossible is a network where people help each other out. People who need help post a request, which is shown to users most likely to fulfill it. Those with help to give can share time, skills and objects for free, as they build kindness profiles. While this network is geared toward altruism, it may be a good place for a business to put its product to work.

We Heart It

We Heart It is an image-based social network focused on inspiration, expression, and creativity. It’s a hipper version of Pinterest, aimed at “highly-engaged, tech-savvy, and consumption-focused millennials.” We Heart It has over 20 million monthly visitors to discover, collect, and share images on its mobile apps and website.

Chirp

Chirp lets you send a message using sound — a chirp — to anyone running the app near you. Share photos, links, notes, and more, all from your built-in iPhone speaker. Chirp could be a powerful marketing tool for location-based businesses looking to entice passers-by. Chirp’s iOS app launched in 2012, and its Android app launched in 2013.

Mobli

Mobli is a social application for sharing mobile photos and unlimited-length videos. It’s a feature-packed alternative to Instagram. Broadcast your live events, use photo and video filters update weekly, create looping videos, follow locations and hashtags, and more. In November of 2013, Mobil announced a capital raise of $60 million from billionaire Carlos Slim’s América Móvil.–

Vine

Vine is an application for creating and sharing six-second looping videos. Vine officially launched in 2013 (after Twitter purchased it in 2012) and quickly became the most-used video sharing application. Recently, Vine launched a new website with a variety of features to discover videos, such as channels, trending tags, and curated content. The change could deliver further gains for Vine, which according to GlobalWebIndex is used by a quarter of U.S. teens.

Snapchat

Library; what should be…

Amidst discussions at LRS and forthcoming strategic planning –

The LinkedIn Higher Education Teaching and Learning group has a discussion started:

“The library as space is becoming more important, even as students are able to log on to databases from wherever.”

based on the the article

Spikes, Stacks, and Spaces

from Inside Higher Ed blog: https://www.insidehighered.com/blogs/confessions-community-college-dean/spikes-stacks-and-spaces


  • Julie Steward
    Julie

    Julie Steward

    Instructional Designer

    University libraries are increasingly the ONLY place on campus that has quiet spaces, since cell-phone conversations are ubiquitous. I think a professional shushher would be a nice touch to any library. Either that, or zero-talking floors and okay-with-some-noise-floors alternating.

  • Andrea KiralyAndrea

    Andrea Kiraly

    Information Specialist, Visiting Lecturer at University of Szeged

    Today university/academic libraries have “all-inclusive services” and they are places for social life, too. In my point of view it is very important for libraries to be always ready for changes, to be regenerative, and to find new ways including the needs of next (Y, Z?) generation. A library is a third place, “a place to be”. And study. With librarians behind the scenes.

    Russ B. likes this

  • Russ BarclayRuss

    Russ Barclay

    Visiting Professor at Campbellsville University

    I note many university libraries have become bistros complete with internet access and quiet rooms for students and student teams to meet and work.

    …And, of course, there are books and databases. Whether students attend to those assets is an open question for me.

  • Sharon BlantonSharon

    Sharon Blanton

    Vice President and Chief Information Officer at Hawaii Pacific University

    I had the opportunity to spend some time in a local high school library yesterday. It was a hub of activity with a class in session, students browsing stacks, small group activities, and numerous meetings. I thought it was great to see so many students collaborating and having fun. The students were very engaged.

    Stephen L. likes this

  • Laura GabigerLaura

    Laura Gabiger

    Professor at Johnson & Wales University

    Top Contributor

    It seems important that Matt Reed mentions both the group study areas and the individual quiet spaces in a library. In the past, university libraries tended to be places for individual quiet work. But as Russ and Sharon mention, students have meetings in libraries to work on group activities. If we pay attention to developments in higher education, student work will be increasingly collaborative rather than individual, interdisciplinary rather than narrowly focused in one disciplinary area. In the USA we can find these values set forth in places such as the AAC&U list of high-impact practices, where collaborative assignments and projects are recommended:http://www.aacu.org/sites/default/files/files/hip_tables.pdf

    Some experts recommend that the most valuable things students can learn to do is work on problem-solving with other people who come from diverse backgrounds.

    Libraries may need less space for stacks as printed books and periodicals are replaced with digital storage, but the need for meeting rooms and collaborative study areas may increase. And of course a coffee shop on the premises definitely helps.

    Stephen L. likes this

  • Dr..Myrna FernandoDr..Myrna

    Dr..Myrna Fernando

    Professor 1 at Technological University of the Philippines

    What is the bearing of a library as a Learning Resource Center if not significant to the students. I think it speaks so much on the learning impact not only by the students together with the faculty. This is also the reason why the area of Library is included in institutional/programs accreditation.

Instructional sessions for Adobe Creative Suite and other technologies available

Instructional sessions for Adobe Creative Suite and other technologies available

Good morning all,

Please consider one-on-one and/or team sessions regarding the use of the Adobe Creative Suite as well as the use of other technologies in the educational process.

Please contact InforMedia Services (IMS), ims@stcloudstate.edu, for any questions, scheduling etc.

IMS (http://lrts.stcloudstate.edu/library/general/ims/default.asp) consists of faculty, who are willing and able to help faculty, staff and students with their academic endeavors in technology. We offer one-on-one sessions, workshops, instructional sessions and in-class technology instructions.

Follow us:

IMS blog: https://blog.stcloudstate.edu/ims/ (keyword: mobile devices)

Twitter: https://twitter.com/SCSUtechinstruc

Facebook: https://www.facebook.com/InforMediaServices?ref=hl

Pinterest: http://www.pinterest.com/scsutechnology/

Instagram: http://instagram.com/scsutechinstruct

YouTube: https://www.youtube.com/channel/UC_UMIE5r6YB8KzTF5nZJFyA

Google +: https://plus.google.com/u/0/115966710162153290760/posts/p/pub

LinkedIn: https://www.linkedin.com/in/scsuinstructionaltechnology

Since IMS does not have access to the FacultyStaffAll listserv and cannot reach all campus as the message below, please feel welcome and encouraged to forward this email to your colleagues across unions.

Have a successful new academic year.

 

 

From: SCSU Information Technology
Sent: Tuesday, August 26, 2014 8:26 AM
To: FacultyStaffAll
Subject: Adobe Creative Cloud Site License

 

We are pleased to announce that we have renewed the Adobe site license for university-owned computers on campus.  This means that the Adobe Creative Cloud Master Collection (includes Acrobat, Photoshop, InDesign, Illustrator, Dreamweaver, After Effects, Premier Pro, Fireworks, Flash, Lightroom, and more) is able to be installed on any university-owned computer at no additional cost to you.

 

Campus Use

If you would like the use of these applications, please email huskytech@stcloudstate.edu with the details of which applications you would like installed on your university-owned computer.  Because it is the first week of the semester and technicians are quite busy right now, we ask for your patience with these installations.
NOTE: Not all campus computers are capable of running these programs. A technician will work with you to make sure your computer is capable of running this software before installing.

 

Personal Use

In addition, this campus site license includes a copy of Adobe Master Collection that can be installed on a faculty or staff person’s home computer for a yearly fee of $9.75.
Link to purchase personal version:  http://stcloudstate.onthehub.com/WebStore/OfferingDetails.aspx?o=c7e8f835-08b1-e311-93fb-b8ca3a5db7a1
NOTE: Students are NOT eligible for this at-home use.  Students can purchase Adobe Creative Cloud for a monthly fee of $19.99.

 

Please contact HuskyTech at 320-308-7000 or huskytech@stcloudstate.edu with any questions!

 

Thank you,

Casey Gordon
Technology Support Services Director
Information Technology Services
MC 112C | 320-308-4711 | cjgordon@stcloudstate.edu
St. Cloud State University

This Week in Social Media: Vine Introduces New Camera. Twitter add features,

This Week in Social Media:

http://www.socialmediaexaminer.com/new-vine-camera-week-social-media/

Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”

Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”

YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”

Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”

LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”

Social Media: Orkut – the end of an era…

Some [many] of you might have received the email on the bottom of this IMS blog

Orkut (http://en.wikipedia.org/wiki/Orkut), created by a Turkish computer specialist was a strong contestant of Facebook and MySpace (http://en.wikipedia.org/wiki/Myspace) in the early days when Mark Zuckerberg was only a college kid. While LinkedIn was brought to oblivion by Facebook and reinvented itself as a site for selfstarters/artist, Orkut became the “Facebook” for Brazil and India.
Purchased by Google in 2008, it was doomed when Google+ came to existence.

Pulling the plug on Orkut signifies closes the first chapter on the history of social media

From: orkut <3504732672376623859@mail.orkut.com>
Date: July 5, 2014 at 2:30:29 AM CDT
Subject: A Farewell to Orkut
Reply-To: orkut <noreply-orkut@google.com>

A Farewell to Orkut

After ten years of sparking conversations and forging connections, we have decided it’s time for us to start saying goodbye to Orkut. Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to focus our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.

We will shut down Orkut on September 30, 2014. Until then, there will be no impact on you, so you may have time to manage the transition. You can export your profile data, community posts and photos using Google Takeout (available until September 2016). We are preserving an archive of all public communities, which will be available online starting September 30, 2014. If you don’t want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account. Please visit our Help Center for any further details.

It’s been a great 10 years, and we apologize to those of you still actively using the service. We hope you will find other online communities to spark more conversations and build even more connections for the next decade and beyond.

LRS and mobile devices: meeting of May 27

Good afternoon,

Tom Hergert, Chris Stanley, Plamen Miltenoff and Marian Rengel discussed various aspects on mobile devices.
It was a great conversation, since we barely touched on technological aspects, but rather brainstormed on how to structure these meetings so most can benefit.
Questions/Issues/Ideas addressed:

how to choose a devices and what to use it for
do/can tablets help you work from home. Similarly to taking a laptop to work at home: how does this reflect on the social stigma of co-workers (“you are not at your office”)
can we expand the conversation beyond LRS and attract more participants by moving the monthly meeting from LRS to any of the coffee shops on campus (iSelf, LRS, Atwood)?
is there a “timer/timing” app, which can help me easily calculate the time was really “busy” with work-related tasks?
the structure of this group: who the we cater to and how
clickers were mentioned

Please feel most welcome to enter your responses to the billeted list above and any other ideas under the following IMS blog entry:

LRS and mobile devices: meeting of May 27


Here are the links to the blog entries from the previous meetings:

LRS and mobile devices: Please join us in exploring…

LRS and mobile devices: Please join us in exploring…

Mobile Devices for Teaching and Learning: A Discussion

SMUG (smart mobile users’ group)

Contact us and contribute via social media:

IMS blog: https://blog.stcloudstate.edu/ims/ (keyword: mobile devices)

Twitter: https://twitter.com/SCSUtechinstruc

Facebook: https://www.facebook.com/InforMediaServices?ref=hl

Pinterest: http://www.pinterest.com/scsutechnology/

Instagram: http://instagram.com/scsutechinstruct

YouTube: https://www.youtube.com/channel/UC_UMIE5r6YB8KzTF5nZJFyA

Google +: https://plus.google.com/u/0/115966710162153290760/posts/p/pub

LinkedIn: https://www.linkedin.com/in/scsuinstructionaltechnology

LRS and mobile devices: Please join us in exploring…

SPREAD THE WORD

Please join us for our May meeting to discuss mobile devices, we use at work and privately.
We will meet this coming Tuesday, May 27, 10 AM in MC 205.
Please share your topic/issues preferences, if you have any.
Plamen Miltenoff and Tom Hergert

InforMedia Services

informedia@stcloudstate.edu

pmiltenoff@stcloudstate.edu

trhergert@stcloudstate.edu

 

Contact us and contribute via social media:

IMS blog: https://blog.stcloudstate.edu/ims/ (keyword: mobile devices)

Twitter: https://twitter.com/SCSUtechinstruc

Facebook: https://www.facebook.com/InforMediaServices?ref=hl

Pinterest: http://www.pinterest.com/scsutechnology/

Instagram: http://instagram.com/scsutechinstruct

YouTube: https://www.youtube.com/channel/UC_UMIE5r6YB8KzTF5nZJFyA

Google +: https://plus.google.com/u/0/115966710162153290760/posts/p/pub

LinkedIn: https://www.linkedin.com/in/scsuinstructionaltechnology


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