Howard, H. A. (2018). Academic Libraries on Social Media: Finding the Students and the Information They Want.
Information Technology and Libraries,
37(1), 8–18.
https://doi.org/10.6017/ital.v37i1.10160
In his book Tell Everyone: Why We Share and Why It Matters, Alfred Hermida states, “People are not hooked on YouTube, Twitter or Facebook but on each other. Tools and services come and go; what is constant is our human urge to share.”1 Libraries are places of connection, where people connect with information, technologies, ideas, and each other. As such, libraries look for ways to increase this connection through communication.
Academic libraries have been slow to accept social media as a venue for either promoting their services or academic purposes. A 2007 study of 126 academic librarians found that only 12 percent of those surveyed “identified academic potential or possible benefits” of Facebook while 54 percent saw absolutely no value in social media.2 However, the mission of academic libraries has shifted in the last decade from being a repository of knowledge to being a conduit for information literacy; new roles include being a catalyst for on-campus collaboration and a facilitator for scholarly publication within contemporary academic librarianship.3 Academic librarians have responded to this change, with many now believing that “social media, which empowers libraries to connect with and engage its diverse stakeholder groups, has a vital role to play in moving academic libraries beyond their traditional borders and helping them engage new stakeholder groups.”4
The project focused on three research questions:
1. What social media platforms are students using?
2. What social media platforms do students want the library to use?
3. What kind of content do students want from the library on each of these platforms?
survey using the web-based Qualtrics
The social media platforms included were Facebook, Flickr, G+, Instagram, LinkedIn, Pinterest, Qzone, Renren, Snapchat, Tumblr, Twitter, YouTube, and Yik Yak
The second survey also lasted for three weeks starting in mid-April of the spring 2017 semester. As a participation incentive, students who completed the initial survey and the second survey had an opportunity to enter a drawing for a $25 Visa gift card.
we intend to develop better communication channels, a clear social media presence, and a more cohesive message across the Purdue libraries. Under the direction of our new director of strategic communication, a social media committee was formed with representatives from each of the libraries to contribute content for social media. The committee will consider expanding the Purdue Libraries’ social media presence to communication channels where students have said they are and would like us to be.
Plamen Miltenoff and Mark Gill presentation: http://sched.co/E8l3
#LTC2018 #VRlib – join us for a discussion
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Keynote Speaker: Sarah T. Roberts
Commercial Content Moderation:
social media – call centers in Iowa, where agriculture is expected. not an awesome job.
http://sched.co/D7pQCaleris as featured in New York Times.
Sarah Roberts talk about psychological effects of working at Caleris; it resembles the effect of air strikes on the drone pilots
Librarian, University of Minnesota Rochester
DOI purpose for students’ research
4 videos 3 min each
Drupal based. Google Analytics like. Bookmarks. objects list can be shared through social media, email, etc. Pachyderm used to have timeline like Islandora. still images, audio, video
Library as Publisher: OpenSUNY Textbooks
Publishing/Web Services Developer, Milne Library, State University of New York at Geneseo
executive board and advisory staff
jQuery
digital humanities
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Notes from LIBTECH 2017: https://blog.stcloudstate.edu/ims/2017/03/07/library-technology-conference-2017/
My note: 1. The comments underneath are priceless! 2. my favorite (new) feature: smart phone display (type Doceri)
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more on whiteboards in this IMS blog
https://blog.stcloudstate.edu/ims?s=whiteboards
https://www.facebook.com/BusinessInsiderUK/videos/vb.1649495281942842/2504257946466567/
#FakeNews #DigitalRecommendationEngines interpretation of data, market dependency “stupid smart recommendation engines” monopolistic structure, keep competitiveness, big data, market concentration
Reinventing Capitalism in the Age of Big Data (Basic Books / Hachette, 2018) by Viktor Mayer-Schönberger and Thomas Ramge.
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more on this broad topic in this IMS blog:
https://blog.stcloudstate.edu/ims/2018/03/05/quit-social-media/
and in the LIB 290 blog:
http://blog.stcloudstate.edu/lib290/2018/03/01/duckduckgo-privacy-free-service/
My Favorite Screencasting Tool Now Works on Chromebooks
http://www.freetech4teachers.com/2018/02/my-favorite-screencasting-tool-now.html
There is a free version and a paid “pro” version of Screencast-o-Matic. The free version will let you record for up to 15 minutes, record as many videos as you like, save to your Google Drive or local drive, and use your webcam while recording a screencast. The pro version removes the time limit, removes the Screencast-o-Matic watermark, enables cursor highlighting (that yellow circle you see on my screencast videos), enables drawing tools, and enables access to the offline editor.
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more on screen capture and screencast in this IMS blog
https://blog.stcloudstate.edu/ims?s=screencast
https://blog.stcloudstate.edu/ims?s=lecture+capture
http://www.freetech4teachers.com/2018/03/5-tools-for-creating-multimedia-books.html
5 Tools for Creating Multimedia Books – 2018-25eo7ji
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more on ebooks in this IMS blog
https://blog.stcloudstate.edu/ims?s=electronic+books
more on OER in this IMS blog
https://blog.stcloudstate.edu/ims?s=OER
Social Media Use in 2018
A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram
BY AARON SMITH AND MONICA ANDERSON MARCH 1, 2018.
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
early 2018 is defined by a mix of long-standing trends and newly emerging narratives
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users
The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.
a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.
- Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
- LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
- The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.
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more on social media use in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+use
